Sohil Guntagani
Content Specialist
Carnegie
Summary
Highly motivated Content Specialist with a strategic mindset and proven ability to develop and execute impactful content campaigns. Skilled in digital marketing, project management, and business development to drive brand awareness, customer engagement, and measurable growth.
Overview
5
5
years of professional experience
2
2
Certifications
Work History
Copywriter
Future2 Foundation
03.2024 - Current
- Edited copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
- Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
- Developed comprehensive content strategies based on market research findings that guided future marketing efforts towards success.
- Optimized social media presence by creating share-worthy content that encouraged organic reach and audience engagement.
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
Content Specialist
Telebu Communications
06.2021 - 06.2023
- Developed diverse content including blogs, videos, and articles, establishing strong foundation for Telebu's content strategy
- Streamlined YouTube production processes, consistently exceeding performance benchmarks year after year
- Created and managed well-received internal and external newsletters, improving office communication and bolstering brand image
- Collaborated closely with growth and sales teams, gaining valuable insights into customer behavior and product usage
- Contributed to growth of SMSCountry as its marketing Subject Matter Expert, strengthening product's market presence
- Innovated unique articles, showcasing creative vision and enhancing company's content offerings
- Utilized social media expertise to drive 12% growth in channels within six months, expanding brand reach
- Actively participated in on boarding and training of new employees, fostering supportive and cohesive work environment
Head of Content and Digital Delivery
Nukesynth Creative Services
01.2021 - 01.2022
- Led content planning and digital strategy, driving cohesive and innovative content campaigns for Nukesynth Creative Service
- Managed skilled team, ensuring timely project delivery and maintaining a high standard of work
- Contributed to brainstorming sessions, fostering conception and creation of engaging digital content and design ideas
- Spearheaded numerous digital campaigns and branding initiatives, catering to high-profile clients such as Inox, Imax, GVK One, and Zilingo
- Served as primary point of contact for clients, ensuring seamless communication and superior customer satisfaction.
Medical Writer
Medvarsity
03.2020 - 01.2021
- Contributed to significant initiatives, including Project Kavach by Apollo Hospitals, providing vital support during pandemic
- Developed diverse range of courses for healthcare professionals, covering Digital Health, Family Medicine, Cardiovascular Health, and COVID-19-related literature
- Collaborated with graphic and visual designers, creating engaging multimedia content such as videos, podcasts, and medical learning aids
- Crafted and executed compelling scripts, ensuring highest quality and relevance for healthcare professionals
- Fostered culture of innovation and collaboration, working closely with cross-functional teams to deliver impactful and informative content
Creative Content Lead
Xpedient Digital
01.2019 - 03.2020
- Began as writer and swiftly earned promotion to Creative Content Lead, devising strategies and structures that significantly contributed to website's growth
- Led brainstorming and training sessions for team, enhancing productivity and fostering collaborative work environment
- Centralized and provided structure to ideas and plans, driving growth for both company and content department
- Authored countless health articles, establishing long-lasting process for developing medically accurate and authentic content
- Implemented quality control measures to ensure content accuracy and adherence to industry best practices
Skills
Brand Messaging
Editing and review
Unique content creation
SEO Strategies
Product Research
Social Media Content
Certification
National Disability Insurance Scheme Worker Orientation Module
Timeline
Copywriter
Future2 Foundation
03.2024 - Current
Content Marketing at Hubspot
04-2023
National Disability Insurance Scheme Worker Orientation Module
11-2022
Content Specialist
Telebu Communications
06.2021 - 06.2023
Head of Content and Digital Delivery
Nukesynth Creative Services
01.2021 - 01.2022
Medical Writer
Medvarsity
03.2020 - 01.2021
Creative Content Lead
Xpedient Digital
01.2019 - 03.2020