Sojad Hydari
Melbourne
Summary
Dynamic and results-oriented sales leader with over 8 years of experience in retail telecommunications, including 3 years in management. Proven expertise in driving revenue growth, enhancing customer experience, and leading high-performance teams. Adept at inventory management, staff development, and operational excellence. Recognized for strategic problem-solving, strong leadership, and a commitment to exceeding business objectives.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Assistant Store Manager
Telstra
09.2020 - 03.2025
- Oversaw all aspects of store operations in a high-volume telecommunications retail environment, ensuring excellence in sales, customer service, and team performance.
- Spearheaded sales strategies that resulted in a 4.5 star performance store, surpassing company goals and improving overall store profitability.
- Proactively identified and capitalized on market trends, implementing targeted promotions and upselling initiatives that enhanced customer engagement and retention.
- Led a team of [5-15] employees, providing hands-on coaching, mentorship, and professional development to drive productivity and career growth.
- Developed and executed high-impact visual merchandising strategies to optimize product presentation, maximize sales potential, and enhance brand image.
- Managed and optimized inventory control systems, reducing shrinkage by [50%] and ensuring consistent product availability through efficient stock management.
- Strengthened operational efficiency by refining internal processes, enhancing team collaboration, and enforcing compliance with corporate policies and industry regulations.
- Cultivated a positive and results-driven work culture, fostering teamwork, accountability, and high morale among staff.
- Established and maintained strong relationships with corporate management, vendors, and clients, ensuring seamless communication and operational success.
Customer Sales Representative
Optus
09.2019 - 02.2020
- Consistently exceeded sales goals by [%], leveraging consultative selling techniques to provide tailored mobile solutions and enhance customer satisfaction.
- Delivered an outstanding customer experience by actively engaging clients, identifying their needs, and recommending the best products, services, and accessories.
- Played a pivotal role in visual merchandising, ensuring dynamic and strategic product placement to drive sales and improve store aesthetics.
- Processed high-volume transactions with precision and efficiency, maintaining compliance with financial policies, security protocols, and operational standards.
- Built long-term customer relationships through proactive follow-ups, personalized recommendations, and superior after-sales support.
- Assisted in training new hires on sales techniques, product knowledge, and customer service best practices, contributing to an increase in overall team performance.
- Kept up to date with the latest advancements in mobile technology, promotions, and industry trends to provide expert guidance and maintain a competitive edge.
Assistant Store Manager
Vodafone
08.2017 - 06.2018
- Oversaw daily operations, ensuring smooth workflow while adhering to company policies and procedures.
- Maintained visual merchandising standards to create an engaging shopping experience for customers.
- Empowered team members by delegating tasks effectively while also offering guidance when needed.
- Trained and managed associates in customer service and sales techniques.
- Enhanced customer satisfaction by resolving conflicts, addressing concerns, and providing exceptional service.
Education
Bachelor - Law
University of New England (AU)
Advanced Diploma - Information Systems Technology
Swinburne University Of Technology
Melbourne, VIC10.2016
Skills
- Sales & Business Development – Proven track record of exceeding sales targets through strategic upselling, cross-selling, and consultative selling techniques
- Leadership & Team Development – Experienced in coaching, mentoring, and training high-performing sales teams to drive productivity and achieve business goals
- Customer Experience & Retention – Strong ability to cultivate customer relationships, enhance satisfaction, and improve retention rates
- Retail Operations Management – Skilled in optimizing daily store functions, enforcing compliance, and improving efficiency to ensure seamless operations
- Inventory Control & Loss Prevention – Expertise in managing stock levels, minimizing shrinkage, and implementing effective inventory management strategies
- Merchandising & Visual Presentation – Adept at developing engaging visual displays that align with brand identity and maximize sales potential
- Data Analysis & Performance Optimization – Proficient in analyzing sales metrics, identifying trends, and implementing data-driven improvements
- Financial & POS System Management – Hands-on experience in managing financial transactions, reconciling sales reports, and ensuring transactional accuracy
- Problem-Solving & Conflict Resolution – Strong ability to resolve customer concerns, mitigate challenges, and foster a positive shopping environment
- Telecommunications Product Expertise – In-depth knowledge of mobile devices, service plans, and accessories, allowing for informed customer recommendations
Certification
Advanced Diploma of Computer
System Technology
Timeline
Assistant Store Manager
Telstra
09.2020 - 03.2025
Customer Sales Representative
Optus
09.2019 - 02.2020
Assistant Store Manager
Vodafone
08.2017 - 06.2018
Advanced Diploma - Information Systems Technology
Swinburne University Of Technology
Bachelor - Law
University of New England (AU)
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