Sonal Achhra
Darlinghurst,NSW
Summary
Self-motivated Marketing Communications Specialist with a forte in Digital Communication, SEO Content Writing, and Stakeholder Management. Pleasant, Presentable and Well-spoken.
Overview
7
7
years of professional experience
Work History
Events and Marketing Officer: Faculty of Law
University of Technology Sydney
06.2022 - 01.2023
- Lead in developing marketing strategies and stakeholder relationships to build the UTS brand. Responsible for cross-functional collaborations and customer engagement.
- Updated content on the UTS website via Drupal CMS, created and managed on-line and offline events including registrations, deliver and post event marketing EDMs.
- Ensured a seamless customer journey by planning and delivering student recruitment events and other activities.
- Including pre-event and post-event marketing communications, event logistics, event approvals, risk assessments and virtual and on-campus delivery of events.
- Planning and coordination of high-scale events such as Open Day, PG expo etc (footfall 20,000). First point of contact during events, undertaking responsibilities such as curating the engagement activities, stakeholder management and facing customers (students) during events.
- Developed and implemented marketing plans, media and public relations activities, internal communication and corporate identity strategy.
Marketing Communications Manager
Path Migration
01.2021 - 05.2022
- Developed, implemented, and evaluated social and digital media strategic communications.
- Created on-brand content for Path Migration including Legal SEO content for the website, ad copywriting, creatives for social media, infographics, etc. Based on end-to-end customer behaviour and in-line with current immigration laws and regulations.
- Maintained relationships with various stakeholders, on-shore and off-shore clients, partner migration agencies etc. by thoroughly understanding their needs and challenges. Built trust and mutual understanding by providing viable solutions.
- Researched immigration case law and regulations relevant to visa cancellations and deportation.
- Liaised with clients to cross-check and validate information while preparing correspondence, applications, and declarations.
- Edited and proof-read legal documents such as appeals, case briefs, applications, declarations and other legal memoranda.
- Prepared correspondence maintained databases and case files. Reviewed foreign documents such as passports, birth records, education records, police records etc.
- Created and managed content for Path Migration’s social media strategy, website, email marketing and online blog.
- Developed marketing collateral such as: Immigration Process booklets, Folders, Flyers, Banners, brochures, and other promotional material.
- Analyzed data and statistics about General Skilled Migration and used it to develop on-brand content, advertising strategies, EDMs with a demonstrated ability to tailor content according to a variety of audiences.
Student Support Officer
University of Tasmania
01.2020 - 01.2021
- Resolved issues across the breadth of the student lifecycle by using information retrieval skills via CRM Knowledge Base, catalogue, CRM incidents, software such as eApplications and eStudent systems.
- Made assessment of client requirements, aiming for first-point resolution, and accurately referring specific enquiries to relevant subject matter experts.
- Actively contributed to UConnect policies, processes and procedures, as well as working parties and project teams in accordance with skills and interest or as directed.
- Worked independently and as part of a team to ensure consistent and high-quality service is maintained in a prompt and accurate manner.
- Regular reviews and updates of knowledge base content, including collateral and adhoc emergency/incident communications, policy/procedure and course information.
Marketing Communications Coordinator
Path Migration Law Firm
03.2016 - 01.2020
- Developed SEO online content based on law updates, social trends, audience profiles, and customer behaviour.
- Conducted website maintenance, content development and lead nurturing on a regular basis.
- Prepared, administered and executed marketing plans based on company policies and existing market opportunities.
- Set marketing objectives like customer acquisition, sales conversion, social media engagements etc. and achieved desired results. An example of the above task is execution of online marketing for India Visa seminar.
- Applied marketing mix, carried market research and identified growth opportunities by keeping global scenarios into consideration.
- Implemented the insights in Search Engine Optimization through Google Adwords and implemented them across all marketing activities.
- Analyzed data and statistics about General Skilled Migration and used it to develop advertising strategies to establish and maintained relationships with offshore stakeholders like clients, partner migration agencies etc.
- Developed and designed professional and on-brand content for Path Migration including: Marketing Proposals, ad creatives, Flyers, banners, information booklets etc. based on researched market demand characteristics.
- Selected Accomplishments:
- - Organized and coordinated events overseas: Australian Visa Seminars in India and Bangladesh.
- - Liaised with local hotels and structured the whole trip: Accommodation, Banquet hall etc within the given budget.
- - Event Marketing: Advertised the seminar (both online and traditional media), filtered, invited and coordinated all seminar attendees. Foot fall: 4000 attendees.
- Crafted a magazine advertisement that was later featured in MAYA (a cultural magazine).
Education
Juris Doctor -
University of Technology Sydney
Bachelor of Communication and Media Studies - Marketing and Advertising strategies
University of Wollongong
2015
Skills
- SEO Content Writing (Expert)
- CMS: Drupal and Wordpress
- CRM: Salesforce, Mailchimp, HubSpot
- Google AdWords, Google Analytics, Facebook Business Suite
- Canva (Expert)
- Stakeholder management
- Technical Skills – Microsoft Word, Microsoft Excel, Microsoft Power-point, Microsoft Access, basic MySQL and HTML coding
- Law Interpretation
Accomplishments
- Short course: Google AdWords from the University of Sydney
- Short course: Social Media Marketing from the University of Sydney
- Short course: Microsoft Office Advanced from NIIT, New Delhi
- Diploma: Creative writing from Shri Aurobindo Ashram, New Delhi
- Certificate: Digital Marketing from General Assembly, Australia.
Languages
Hindi
Native or Bilingual
English
Native or Bilingual
Additional Information
Citizenship Status: Australian Permanent Resident
Availability: Immediately available
References
Available upon request.
Timeline
Events and Marketing Officer: Faculty of Law
University of Technology Sydney
06.2022 - 01.2023
Marketing Communications Manager
Path Migration
01.2021 - 05.2022
Student Support Officer
University of Tasmania
01.2020 - 01.2021
Marketing Communications Coordinator
Path Migration Law Firm
03.2016 - 01.2020
Juris Doctor -
University of Technology Sydney
Bachelor of Communication and Media Studies - Marketing and Advertising strategies
University of Wollongong
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