Summary
Overview
Work History
Education
Skills
Top Achievements
Timeline
Generic

Sonal Agarwal

Melbourne,Australia

Summary

Senior Product Manager with 10+ years of experience delivering consumer and enterprise products across energy, fintech, banking, and non-profit. Skilled at taking initiatives from discovery to launch, driving adoption with data, and aligning squads around high-value outcomes. Certified CSPO & CSM.

Overview

13
13
years of professional experience

Work History

Portfolio & Release Leader (GTM Product Leader)

EnergyAustralia
Melbourne, VIC
01.2021 - Current
  • Directed intake and prioritisation of 150+ initiatives annually, from minor feature changes to new launches (e.g., EV plans).
  • Improved time-to-market by 20% and throughput by 25% by embedding structured workflows and capacity planning into Jira.
  • Aligned 10+ squads and senior leaders through scaled quarterly planning and portfolio governance.
  • Built executive dashboards that improved visibility and accelerated leadership decision-making by 30%.

Senior Product Manager

ME Bank
Melbourne, VIC
01.2020 - 01.2021
  • Launched Apple Pay and Samsung Pay, driving adoption by 50K+ customers in year one. (Concept → Launch)
  • Digitized maturity instructions for term deposits, shifting 20K+ renewals annually online and cutting manual processing by 30%.
  • Designed and A/B tested targeted renewal offers, increasing rollover conversion by 12% and retaining $20M+ deposits.
  • Defined a 12-month deposit roadmap, aligning 5 squads and senior stakeholders to deliver regulatory and customer priorities.

Senior Product Owner (Be You Platform)

Beyond Blue
Melbourne, VIC
01.2020 - 12.2020
  • Delivered survey portal MVP in <3 months, rolled out to hundreds of schools nationwide. (Concept → Launch)
  • Built program directory and resource library accessed by thousands of educators. (Concept → Launch)
  • Launched an event registration system supporting thousands of bookings per term, cutting staff admin time. (Concept → Launch)
  • Iterated features based on school feedback, improving usability and meeting accessibility standards.

Senior Product Manager

Powerwrap Limited
Melbourne, VIC
01.2016 - 12.2020
  • Shipped adviser dashboards used by hundreds of advisers managing billions in FUM, reducing reporting effort. (Concept → Launch)
  • Streamlined adviser onboarding, cutting time-to-first-trade by 35%. (Concept → Launch)
  • Introduced tiered pricing, generating $500K in new annual revenue. (Concept → Launch)
  • Delivered class-action automation, unlocking $300K in revenue. (Concept → Launch)

Product Manager

Latitude Financial Services
Melbourne, VIC
01.2013 - 12.2016
  • Redesigned annual fee structure, unlocking $1.2M incremental revenue. (Concept → Launch)
  • Rolled out digital wallet linking and in-app payment reminders, reducing late payments and increasing mobile adoption. (Concept → Launch)
  • Launched proactive renewal and upgrade reminders, reducing cancellations by 15%.
  • Improved credit card sign-up flow, driving 12% YoY profitability growth.

Education

Master of Accounting and Financial Management -

La Trobe University
Melbourne, VIC
03-2009

Certified Scrum Product Owner (CSPO) -

Scrum Alliance

Certified ScrumMaster (CSM) -

Scrum Alliance

Skills

  • Product Lifecycle
  • User Discovery & Research
  • PRDs & Backlog Management
  • Roadmaps & Portfolio Planning
  • A/B Testing & Experiments
  • Data-Driven Prioritization
  • Agile Product Delivery
  • Stakeholder Alignment & Storytelling
  • Cross-Functional Leadership
  • Jira
  • SQL
  • BI Dashboards

Top Achievements

  • Improved time-to-market by 20% and throughput by 25% at EnergyAustralia by embedding structured workflows and quarterly planning into Jira, across 150+ initiatives annually.
  • Launched Apple Pay and Samsung Pay at ME Bank, driving adoption by 50K+ customers and retaining $20M+ deposits with targeted renewal offers. (Concept → Launch)
  • Delivered survey portal MVP in under 3 months at Beyond Blue, rolled out to hundreds of schools, alongside a resource directory and events platform accessed by thousands of educators. (Concept → Launch)
  • Shipped adviser dashboards at Powerwrap, used by hundreds of advisers managing billions in FUM, while introducing a tiered pricing model that generated $500K in annual revenue (Concept → Launch)
  • Redesigned annual fees and introduced proactive renewal reminders at Latitude, unlocking $1.2M incremental revenue, reducing cancellations by 15%, and improving profitability by 12% YoY.

Timeline

Portfolio & Release Leader (GTM Product Leader)

EnergyAustralia
01.2021 - Current

Senior Product Manager

ME Bank
01.2020 - 01.2021

Senior Product Owner (Be You Platform)

Beyond Blue
01.2020 - 12.2020

Senior Product Manager

Powerwrap Limited
01.2016 - 12.2020

Product Manager

Latitude Financial Services
01.2013 - 12.2016

Master of Accounting and Financial Management -

La Trobe University

Certified Scrum Product Owner (CSPO) -

Scrum Alliance

Certified ScrumMaster (CSM) -

Scrum Alliance
Sonal Agarwal