Sonal Agarwal
Melbourne,Australia
Summary
Senior Product Manager with 10+ years of experience delivering consumer and enterprise products across energy, fintech, banking, and non-profit. Skilled at taking initiatives from discovery to launch, driving adoption with data, and aligning squads around high-value outcomes. Certified CSPO & CSM.
Overview
13
13
years of professional experience
Work History
Portfolio & Release Leader (GTM Product Leader)
EnergyAustralia
Melbourne, VIC
01.2021 - Current
- Directed intake and prioritisation of 150+ initiatives annually, from minor feature changes to new launches (e.g., EV plans).
- Improved time-to-market by 20% and throughput by 25% by embedding structured workflows and capacity planning into Jira.
- Aligned 10+ squads and senior leaders through scaled quarterly planning and portfolio governance.
- Built executive dashboards that improved visibility and accelerated leadership decision-making by 30%.
Senior Product Manager
ME Bank
Melbourne, VIC
01.2020 - 01.2021
- Launched Apple Pay and Samsung Pay, driving adoption by 50K+ customers in year one. (Concept → Launch)
- Digitized maturity instructions for term deposits, shifting 20K+ renewals annually online and cutting manual processing by 30%.
- Designed and A/B tested targeted renewal offers, increasing rollover conversion by 12% and retaining $20M+ deposits.
- Defined a 12-month deposit roadmap, aligning 5 squads and senior stakeholders to deliver regulatory and customer priorities.
Senior Product Owner (Be You Platform)
Beyond Blue
Melbourne, VIC
01.2020 - 12.2020
- Delivered survey portal MVP in <3 months, rolled out to hundreds of schools nationwide. (Concept → Launch)
- Built program directory and resource library accessed by thousands of educators. (Concept → Launch)
- Launched an event registration system supporting thousands of bookings per term, cutting staff admin time. (Concept → Launch)
- Iterated features based on school feedback, improving usability and meeting accessibility standards.
Senior Product Manager
Powerwrap Limited
Melbourne, VIC
01.2016 - 12.2020
- Shipped adviser dashboards used by hundreds of advisers managing billions in FUM, reducing reporting effort. (Concept → Launch)
- Streamlined adviser onboarding, cutting time-to-first-trade by 35%. (Concept → Launch)
- Introduced tiered pricing, generating $500K in new annual revenue. (Concept → Launch)
- Delivered class-action automation, unlocking $300K in revenue. (Concept → Launch)
Product Manager
Latitude Financial Services
Melbourne, VIC
01.2013 - 12.2016
- Redesigned annual fee structure, unlocking $1.2M incremental revenue. (Concept → Launch)
- Rolled out digital wallet linking and in-app payment reminders, reducing late payments and increasing mobile adoption. (Concept → Launch)
- Launched proactive renewal and upgrade reminders, reducing cancellations by 15%.
- Improved credit card sign-up flow, driving 12% YoY profitability growth.
Education
Master of Accounting and Financial Management -
La Trobe University
Melbourne, VIC03-2009
Certified Scrum Product Owner (CSPO) -
Scrum Alliance
Certified ScrumMaster (CSM) -
Scrum Alliance
Skills
- Product Lifecycle
- User Discovery & Research
- PRDs & Backlog Management
- Roadmaps & Portfolio Planning
- A/B Testing & Experiments
- Data-Driven Prioritization
- Agile Product Delivery
- Stakeholder Alignment & Storytelling
- Cross-Functional Leadership
- Jira
- SQL
- BI Dashboards
Top Achievements
- Improved time-to-market by 20% and throughput by 25% at EnergyAustralia by embedding structured workflows and quarterly planning into Jira, across 150+ initiatives annually.
- Launched Apple Pay and Samsung Pay at ME Bank, driving adoption by 50K+ customers and retaining $20M+ deposits with targeted renewal offers. (Concept → Launch)
- Delivered survey portal MVP in under 3 months at Beyond Blue, rolled out to hundreds of schools, alongside a resource directory and events platform accessed by thousands of educators. (Concept → Launch)
- Shipped adviser dashboards at Powerwrap, used by hundreds of advisers managing billions in FUM, while introducing a tiered pricing model that generated $500K in annual revenue (Concept → Launch)
- Redesigned annual fees and introduced proactive renewal reminders at Latitude, unlocking $1.2M incremental revenue, reducing cancellations by 15%, and improving profitability by 12% YoY.
Timeline
Portfolio & Release Leader (GTM Product Leader)
EnergyAustralia
01.2021 - Current
Senior Product Manager
ME Bank
01.2020 - 01.2021
Senior Product Owner (Be You Platform)
Beyond Blue
01.2020 - 12.2020
Senior Product Manager
Powerwrap Limited
01.2016 - 12.2020
Product Manager
Latitude Financial Services
01.2013 - 12.2016
Master of Accounting and Financial Management -
La Trobe University
Certified Scrum Product Owner (CSPO) -
Scrum Alliance
Certified ScrumMaster (CSM) -
Scrum Alliance