Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Songqiao Yi

Brisbane,QLD

Summary

As a highly motivated and skilled Marketing Specialist, I am eager to bring my expertise in both digital and traditional marketing strategies to a dynamic team. With a background that combines hands-on experience in content creation, social media management, and data-driven campaign optimization, I aim to contribute to innovative marketing solutions that drive brand growth and enhance customer engagement. My ability to work collaboratively across functions, coupled with a steadfast commitment to achieving measurable results, positions me to make a significant impact in a forward-thinking organization.

Overview

4
4
years of professional experience

Work History

Marketing Research Assistant

DIDI
BRISBANE, QLD
06.2023 - 08.2024
  • Spearheaded promotional campaigns for DIDI in the Australian market.
  • Worked with cross-functional teams to ensure successful execution of marketing events and activities.
  • Analyzed customer feedback and market trends to provide strategic recommendations for future campaigns.

Marketing Assistant Intern

Yourbox
BRISBANE, QLD
11.2023 - 01.2024
  • Directed targeted engagement and promotional strategies through innovative surveys and geocaching, enhancing user feedback and interaction for the Yourbox app.
  • Implemented strategic sales promotions, leading to a significant increase in app downloads and active user engagement, thereby expanding Yourbox's market presence.
  • Analyzed user engagement metrics to refine marketing content and strategies, greatly improving user satisfaction and brand loyalty.

Marketing Operations Specialist

Beijing Yuanli Education Science and Technology Co, China
Wuhan, Hubei Province
04.2020 - 10.2023
  • Developed content and promotional materials in collaboration with tutoring staff, tailored to various academic subjects and levels.
  • Utilized data analytics tools to assess campaign efficiency, refining marketing strategies based on performance metrics and feedback.
  • Managed multiple social media channels, curating content, scheduling posts, and engaging with followers to enhance brand visibility and engagement.

Education

MBA - Marketing And Information System

The University of Queensland
Brisbane, QLD
07-2023

Skills

  • Promotions and Marketing Strategies
  • Customer Satisfaction Improvement
  • Social Media Content Creation and Management
  • Effective Parent and Student Communication
  • Data Analytics and Performance Metrics
  • Cross-functional Team Collaboration

Languages

English
Full Professional
Chinese (Mandarin)
Native/ Bilingual

Timeline

Marketing Assistant Intern

Yourbox
11.2023 - 01.2024

Marketing Research Assistant

DIDI
06.2023 - 08.2024

Marketing Operations Specialist

Beijing Yuanli Education Science and Technology Co, China
04.2020 - 10.2023

MBA - Marketing And Information System

The University of Queensland
Songqiao Yi