Summary
Overview
Work History
Education
Skills
Awards
References
Timeline
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Songwen Karen Luo

Melbourne,VIC

Summary

Arts and Cultural Management graduate at the University of Melbourne. An experienced arts administrator, marketer, and art enthusiast. A program organiser and an audience developer, skilful in branding and delivering multidisciplinary content. Aim to contribute to arts sustainability through skills and knowledge in arts, culture and business.

Overview

5
5
years of professional experience

Work History

Social Media Assistant and Chinese Market Assistant

Art to Art Gallery
08.2024 - 01.2025
  • Launched and managed the gallery's first Chinese social media account (RedNote), developed Chinese market-focused strategic plans, and analysed audience data
  • Developed over 100 active followers in the first two months
  • Created unique artist and cultural content for a diverse audience
  • Produced audience reports on a regular basis with data analysis
  • Networked with Chinese stakeholders at online and off-line events
  • Presented at and was responsible for the gallery's appearance in the first art dialogue at the Australian Chinese Expo (ACETIE) 2024
  • Helped prepare and host its first Chinese VIP exclusive event

Intern

Art to Art Gallery
02.2024 - 06.2024
  • Daily arts administrative tasks; Artwork handling; Set up gallery online stores
  • Developed marketing strategy for and ran Chinese social media accounts (WeChat & RedNote), Created graphics and catalogues, Handled secondary artworks inquiries

Volunteer

Australian Centre for Contemporary Art
04.2023 - 12.2023
  • Visitor Experience & Communications; Surveys Collecting; Podcast Recording; Audience Engaging; Assisting Public Programs & Events

Volunteer

FEIT Film Festival, The University of Melbourne
03.2023 - 05.2023
  • Creating visual promotion materials and ushering

Founder and President

Cantonese Student Association, Monash University
12.2019 - 11.2022
  • Established club as a founder, attracted 20+ members and associated with 50+ students within one semester
  • Successfully presented club application to Monash Student Union board

Public Program Team Member

Intermission Gallery, Monash University
01.2020 - 12.2021
  • Organised exhibitions and public programs, online & off-line events planning and marketing
  • Assisted 5 artists with their applications and engaged with international audiences
  • Supervised and co-hosted the Intermission Gallery Podcast program 'Inside Intermission'

Graduate Development Consulting Experience(Practera Project)

Monash Business School
07.2021
  • Company Overview: Government certificated program
  • Industry experience as a business consultant for real clients, developed research skills and professional networks; produced outstanding report was kept by the program later as an exemplar
  • Government certificated program

MADA Online International Student Panel

Monash University
01.2020
  • Presented as a guest speaker to share study experience and answer questions from 200+ attendees

Interviewee

IMART (City Zine)
01.2020
  • Interviewed by IMART for a solo art project: 'Windows'

Volunteer

The Other Art Fair by Saatchi Art
01.2019
  • Assisted 4 artists in exhibiting and facilitating over 10 art spaces; directed, supervised and guided public art program

Volunteer

Monash Open Day
01.2019
  • Communicated and networked with students and parents, faculty lecturers and professionals in Fine Art department

School Representative and Diversity Team Member

05.2017

Education

Master of Arts and Cultural Management - Audience Engagement, Arts Marketing, Stakeholders and Fundraising

The University of Melbourne
07.2024

Bachelor of Fine Art, Bachelor of Business - Specialised in Visual Art, Major in Marketing

Monash University
12.2022

Skills

  • Branding
  • Marketing Strategy
  • Customer Relationship Management
  • Market Research & Analysis
  • Finance reports & Budgeting
  • Audience Enrichment & Development
  • Audience research & Analysis
  • Stakeholders Development
  • Fundraising
  • Microsoft offices
  • Adobe Photoshop
  • Adobe InDesign
  • IMovie
  • SPSS
  • Survey Monkey
  • Culture Counts
  • Mailchimp
  • Tessitura
  • Google Analytics
  • ArtGalleria
  • Team building
  • Leadership
  • Decision-making
  • Conflict Management
  • Event organisation
  • Program Supervision
  • Service Development
  • Digital Photography
  • Film Photography
  • Installation
  • Printmaking
  • Glass

Awards

  • International Student Grants, Monash University, 2017
  • International Student Award, Melbourne Girls' College, 2016

References

  • Philippa Demase

Director 

Art to Art Gallery

philippa@arttoart.com.au, 0413945249

  • Kim Goodwin

Lecturer in Arts Management

University of Melbourne

kim.goodwin@unimelb.edu.au

  • Badra Aji

 Senior Visitor Experience Manager

Australian Centre for Contemporary Art

badra.aji@acca.melbourne

Timeline

Social Media Assistant and Chinese Market Assistant

Art to Art Gallery
08.2024 - 01.2025

Intern

Art to Art Gallery
02.2024 - 06.2024

Volunteer

Australian Centre for Contemporary Art
04.2023 - 12.2023

Volunteer

FEIT Film Festival, The University of Melbourne
03.2023 - 05.2023

Graduate Development Consulting Experience(Practera Project)

Monash Business School
07.2021

Public Program Team Member

Intermission Gallery, Monash University
01.2020 - 12.2021

MADA Online International Student Panel

Monash University
01.2020

Interviewee

IMART (City Zine)
01.2020

Founder and President

Cantonese Student Association, Monash University
12.2019 - 11.2022

Volunteer

The Other Art Fair by Saatchi Art
01.2019

Volunteer

Monash Open Day
01.2019

School Representative and Diversity Team Member

05.2017

Master of Arts and Cultural Management - Audience Engagement, Arts Marketing, Stakeholders and Fundraising

The University of Melbourne

Bachelor of Fine Art, Bachelor of Business - Specialised in Visual Art, Major in Marketing

Monash University
Songwen Karen Luo