Songwen Karen Luo
Melbourne,VIC
Summary
Arts and Cultural Management graduate at the University of Melbourne. An experienced arts administrator, marketer, and art enthusiast. A program organiser and an audience developer, skilful in branding and delivering multidisciplinary content. Aim to contribute to arts sustainability through skills and knowledge in arts, culture and business.
Overview
5
5
years of professional experience
Work History
Social Media Assistant and Chinese Market Assistant
Art to Art Gallery
08.2024 - 01.2025
- Launched and managed the gallery's first Chinese social media account (RedNote), developed Chinese market-focused strategic plans, and analysed audience data
- Developed over 100 active followers in the first two months
- Created unique artist and cultural content for a diverse audience
- Produced audience reports on a regular basis with data analysis
- Networked with Chinese stakeholders at online and off-line events
- Presented at and was responsible for the gallery's appearance in the first art dialogue at the Australian Chinese Expo (ACETIE) 2024
- Helped prepare and host its first Chinese VIP exclusive event
Intern
Art to Art Gallery
02.2024 - 06.2024
- Daily arts administrative tasks; Artwork handling; Set up gallery online stores
- Developed marketing strategy for and ran Chinese social media accounts (WeChat & RedNote), Created graphics and catalogues, Handled secondary artworks inquiries
Volunteer
Australian Centre for Contemporary Art
04.2023 - 12.2023
- Visitor Experience & Communications; Surveys Collecting; Podcast Recording; Audience Engaging; Assisting Public Programs & Events
Volunteer
FEIT Film Festival, The University of Melbourne
03.2023 - 05.2023
- Creating visual promotion materials and ushering
Founder and President
Cantonese Student Association, Monash University
12.2019 - 11.2022
- Established club as a founder, attracted 20+ members and associated with 50+ students within one semester
- Successfully presented club application to Monash Student Union board
Public Program Team Member
Intermission Gallery, Monash University
01.2020 - 12.2021
- Organised exhibitions and public programs, online & off-line events planning and marketing
- Assisted 5 artists with their applications and engaged with international audiences
- Supervised and co-hosted the Intermission Gallery Podcast program 'Inside Intermission'
Graduate Development Consulting Experience(Practera Project)
Monash Business School
07.2021
- Company Overview: Government certificated program
- Industry experience as a business consultant for real clients, developed research skills and professional networks; produced outstanding report was kept by the program later as an exemplar
- Government certificated program
MADA Online International Student Panel
Monash University
01.2020
- Presented as a guest speaker to share study experience and answer questions from 200+ attendees
Interviewee
IMART (City Zine)
01.2020
- Interviewed by IMART for a solo art project: 'Windows'
Volunteer
The Other Art Fair by Saatchi Art
01.2019
- Assisted 4 artists in exhibiting and facilitating over 10 art spaces; directed, supervised and guided public art program
Volunteer
Monash Open Day
01.2019
- Communicated and networked with students and parents, faculty lecturers and professionals in Fine Art department
School Representative and Diversity Team Member
05.2017
Education
Master of Arts and Cultural Management - Audience Engagement, Arts Marketing, Stakeholders and Fundraising
The University of Melbourne
07.2024
Bachelor of Fine Art, Bachelor of Business - Specialised in Visual Art, Major in Marketing
Monash University
12.2022
Skills
- Branding
- Marketing Strategy
- Customer Relationship Management
- Market Research & Analysis
- Finance reports & Budgeting
- Audience Enrichment & Development
- Audience research & Analysis
- Stakeholders Development
- Fundraising
- Microsoft offices
- Adobe Photoshop
- Adobe InDesign
- IMovie
- SPSS
- Survey Monkey
- Culture Counts
- Mailchimp
- Tessitura
- Google Analytics
- ArtGalleria
- Team building
- Leadership
- Decision-making
- Conflict Management
- Event organisation
- Program Supervision
- Service Development
- Digital Photography
- Film Photography
- Installation
- Printmaking
- Glass
Awards
- International Student Grants, Monash University, 2017
- International Student Award, Melbourne Girls' College, 2016
References
- Philippa Demase
Director
Art to Art Gallery
philippa@arttoart.com.au, 0413945249
- Kim Goodwin
Lecturer in Arts Management
University of Melbourne
kim.goodwin@unimelb.edu.au
- Badra Aji
Senior Visitor Experience Manager
Australian Centre for Contemporary Art
badra.aji@acca.melbourne
Timeline
Social Media Assistant and Chinese Market Assistant
Art to Art Gallery
08.2024 - 01.2025
Intern
Art to Art Gallery
02.2024 - 06.2024
Volunteer
Australian Centre for Contemporary Art
04.2023 - 12.2023
Volunteer
FEIT Film Festival, The University of Melbourne
03.2023 - 05.2023
Graduate Development Consulting Experience(Practera Project)
Monash Business School
07.2021
Public Program Team Member
Intermission Gallery, Monash University
01.2020 - 12.2021
MADA Online International Student Panel
Monash University
01.2020
Interviewee
IMART (City Zine)
01.2020
Founder and President
Cantonese Student Association, Monash University
12.2019 - 11.2022
Volunteer
The Other Art Fair by Saatchi Art
01.2019
Volunteer
Monash Open Day
01.2019
School Representative and Diversity Team Member
05.2017
Master of Arts and Cultural Management - Audience Engagement, Arts Marketing, Stakeholders and Fundraising
The University of Melbourne
Bachelor of Fine Art, Bachelor of Business - Specialised in Visual Art, Major in Marketing
Monash University