Summary
Overview
Work History
Education
Skills
Timeline
Generic

Songyijia Tang

Chengdu

Summary

Social practice background: with experience in operation and management of product, PR, new media, etc., and have a deep understanding of the whole process management such as product design, content planning, channel communication and relationship management. Have experience in self media operation, love to publish study abroad experience sharing posting in Xiaohongshu software, and have produced soft articles with 2000+ likes and collections.
Copywriting ability: strong writing skills, familiar with press releases, social media copywriting and other writing modes, able to independently take charge of core communication content output.
Content judgement ability: keen insight into content industry development trend and author's motivation for posting, in-depth understanding of lifestyle community, good at thinking, strong strategy sense.
Product data thinking: clear thinking logic, excellent data analysis ability, good at using data to drive the optimisation and upgrading of work, user growth.
Professional comprehensive quality: strong stress resistance, strong planning, self-drive and execution, able to cooperate with the team to carry out efficient project management and promotion.

Overview

4
4
years of professional experience

Work History

New Media Operation Intern

Tencent Internet Company, China
05.2021 - 09.2021

Editorial work: tracking current hot topics, focusing on topic planning, content organisation and coordination, and tracking the effect of editorial work, including attending media events (10 times) on behalf of the company, and carrying out
Including attending media events on behalf of the company (10 times) and conducting on-site interviews.
Content editing: according to the selection of topics, independently complete and new media news information part of the editing, proofreading and related information collation, reporting, etc.; during the period a total of 104 completed articles.
Business Management: Participated in two joint promotional activities, responsible for the preparation and collation of bidding documents in advance of the activities, and completed four bids in total.
Relationship Management: Establish good strategic partnership with suppliers and customers to promote the company's business development.

Business Development Intern

UFair Internet Startup
09.2021 - 06.2022

Product Management: Assist the Product Operation Department to manage the entire life cycle of the company's applet product marketing operation, product development, and product upgrading.
Product Optimisation: In-depth user scenarios of our products - Ucourse and UNNCMap, explore user pain points, and promote continuous product innovation and optimisation.
Strategy Optimisation: Participate in tracking product sales data and promotion strategies, conduct analysis and research on competing products, and adjust and optimise marketing strategies in a timely manner.
Resource Integration: Plan and implement small program product communication, including programme output, external cooperation and linkage, etc., to effectively carry out marketing publicity or integrated marketing, and successfully reach the goal of small program exposure.
Improve the exposure rate of the small program, successfully reach cooperation 3 times, promote the project to attract traffic 2000/month, the average daily use of 500+.
Business Development: Independently or assist the BD team to carry out business development, channel development and other product cooperation, during the period to successfully promote 6 brand activities sponsorship.

Social Media Intern

University Of Nottingham Ningbo Admissions Offices
09.2020 - 06.2021

Content operation: responsible for the department's self media account selection and creative planning, original content output and daily release, etc. During the period, a total of 40 tweets were output.
Video Production: Completed creative video production for the self media platform, e.g., 100-minute career support video tutorials, created explosive content to increase video exposure, and achieved a play volume of close to 1w in 3 months.
User operation: collect feedback, analyse user behaviour and needs; improve the interaction rate and stickiness between students and parents from the dimensions of content and users.
Data Analysis: Participate in operation data review and analysis optimisation, understand the number of content traffic, reading volume, reprint rate, the proportion of user conversion, etc.

Volunteer

Indonesia
07.2019 - 08.2019

Instructional design: 2 weeks of volunteer teaching work in Gili Island, Indonesia, orientated to stimulate the interest of the local primary school students to provide a number of online creative courses, such as English picture book reading, Chinese writing solitaire, science and technology classes.
Lesson management: cooperate with the teaching team to conduct lessons, focusing on students' thinking inspiration. We also help students to solve their learning problems and psychological counselling.

Planning Department / Internet Operation Officer

UNNC Photography Association/UNNC News Club
09.2018 - 06.2020

Daily management: participate in the daily management of the department, assist teachers to make work plans, official public number operation (4k+ fans), activity programme planning, etc. During the period, the cumulative output of 25 articles, a single article views 1k+, with a certain degree of writing ability.
Activity Planning: Actively organise and plan all kinds of cultural and artistic activities on campus, including: photography, cultural and artistic competitions, etc. A total of one photographic exhibition, two photographic competitions, and 12 photographic training courses have been organised, so we have accumulated a wealth of experience in planning.
Communication and Coordination: Assisting teachers in arranging personnel for all kinds of activities, docking with various departments of the Student Union, coordinating all aspects of the relationship, and having strong communication and coordination skills.
Team Management: Participate in the behavioural assessment, training and learning of department members, etc., and mastered certain team management and execution skills.

Education

Master of Arts - Education

University of College London
12.2023

Bachelor of Arts - International Communication

University of Notingham, Ningbo, China
09.2022

Skills

Language skills: CET-4, CET-6, IELTS 7 points

Computer: proficient in Word, Excel, Power point and other office software, PS, Final Cut and other video and photo editing software, Xiumi and other typesetting and editing software

Timeline

Business Development Intern

UFair Internet Startup
09.2021 - 06.2022

New Media Operation Intern

Tencent Internet Company, China
05.2021 - 09.2021

Social Media Intern

University Of Nottingham Ningbo Admissions Offices
09.2020 - 06.2021

Volunteer

Indonesia
07.2019 - 08.2019

Planning Department / Internet Operation Officer

UNNC Photography Association/UNNC News Club
09.2018 - 06.2020

Master of Arts - Education

University of College London

Bachelor of Arts - International Communication

University of Notingham, Ningbo, China
Songyijia Tang