Sonia Daga
Melbourne,VIC
Summary
Results-driven Marketing Coordinator with expertise in digital marketing strategy, content creation, and market research analysis. Proven ability to execute marketing initiatives through strong communication, teamwork, and adaptability. Experienced in campaign management and daily operations, consistently delivering measurable results. Committed to continuous learning and embracing innovative ideas to enhance marketing effectiveness.
Overview
8
8
years of professional experience
Work History
Marketing Coordinator
Intesols - Intelligent Solutions
Melbourne , Australia
07.2023 - Current
- Working closely with cross-functional teams, including creative, sales, and product teams, to align marketing efforts with overall business goals.
- Implemented comprehensive digital marketing strategies to elevate brand visibility and audience engagement.
- Managed a dedicated business development team focused on driving organizational success.
- Created, optimized, and scheduled social media content to boost interaction rates across LinkedIn and Instagram.
- Conducted thorough market research to refine targeted marketing approaches and enhance campaign effectiveness.
- Built strong client relationships through proactive communication and strategic campaign oversight.
- Showcased company presence at major exhibitions including AGHA, Reeds, and LifeInStyle.
Social Media Coordinator
Melbae Events and Co.
Melbourne , Australia
03.2023 - 07.2023
- Developed comprehensive marketing campaigns across email, social media, and paid advertising channels.
- Assisted with live social media coverage during events, delivering real-time updates and engaging attendees.
- Cultivated and retained client relationships through targeted outreach and follow-up strategies.
Vice President
Monash Graduate Association
Melbourne, Australia
06.2022 - 03.2023
- Strategic leadership in the role of Vice-President for the Monash Graduate Association
- Collaborated with diverse stakeholders, including faculty, administration and fellow student leaders
- Managed Budget and implemented strategies to promote professional development opportunities for students
Social Media Manager
Monash Business School
Prato , Italy
11.2022 - 01.2023
- Managed social media handles on Instagram and Facebook to enhance brand visibility.
- Served as brand advocate and representative to promote organizational values.
Business Development Coordinator
Janhavi promoters Pvt. Ltd.
Bikaner, India
02.2021 - 09.2021
- Assisted in the development and execution of business development strategies to drive growth and expand the organisation's market presence
- Market research and analysis
- Sales and negotiation
- Relationship building
- CRM Systems
Co-Founder
Jainam
Bikaner, India
08.2017 - 09.2018
- Company Overview: Jainam - an event company and NGO based in Bikaner, Rajasthan
- Worked closely with my partner to provide high-quality event planning and management services for our Jain community
- Event planning and execution
- Team Management
- Fundraising and Financial Management
Intern
Anand Rathi Share and Stock Brokers Ltd
Mumbai , India
04.2018 - 07.2018
- Market Research and Analysis: Worked with the fundamental analysts to compile research reports that provide a comprehensive analysis of stocks to identify trends and insights that informed our marketing strategies.
- Lead Generation: I assisted in identifying potential leads and creating campaigns to generate interest in the company's offerings.
- Event Coordination: I supported the team in organizing events and webinars to promote the company's services and engage with potential customers.
Education
Masters of Business - Specialising in Marketing
Monash University
Melbourne, VIC01.2023
Bachelor of Business Administration - Marketing and Human Resource Management
Institute of Management Studies, BJS Rampuria Jain College
Bikaner, India01.2019
Skills
- Google Analytics
- CRM systems (Salesforce, HubSpot, Zoho)
- MS Office
- Canva
- Social media management
- Market research
- Email marketing
- Event planning
- Sales negotiation
- Strategic communication
Awards
Monash Dean's Honour, Monash University, 05/01/23, achieving a top 2% Weighted Average Mark (WAM) in Monash in the year 2022
References
References available upon request.
Timeline
Marketing Coordinator
Intesols - Intelligent Solutions
07.2023 - Current
Social Media Coordinator
Melbae Events and Co.
03.2023 - 07.2023
Social Media Manager
Monash Business School
11.2022 - 01.2023
Vice President
Monash Graduate Association
06.2022 - 03.2023
Business Development Coordinator
Janhavi promoters Pvt. Ltd.
02.2021 - 09.2021
Intern
Anand Rathi Share and Stock Brokers Ltd
04.2018 - 07.2018
Co-Founder
Jainam
08.2017 - 09.2018
Masters of Business - Specialising in Marketing
Monash University
Bachelor of Business Administration - Marketing and Human Resource Management
Institute of Management Studies, BJS Rampuria Jain College
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