Sonia Hassett
Landsdale,WA
Summary
Results-driven Business Development Manager with expertise in lead generation, customer relationship management, and sales negotiation. Proven ability to implement strategies that enhance revenue and client satisfaction.
Overview
30
30
years of professional experience
Work History
Business Development Manager
Simson Cards
Perth, WA
10.2014 - Current
- Managed customer relationship management systems to track sales activities effectively.
- Identified potential clients, built relationships, and negotiated contracts.
- Collaborated with executive leadership team in weekly meetings to align strategies and track progress toward business goals.
- Established new customer accounts using negotiation and sales closing abilities.
- Developed and implemented strategies to increase sales and market share.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Developed tailored proposals in response to prospect inquiries, enhancing engagement and increasing potential for conversion.
- Researched target markets to understand the needs of current and potential customers.
- Identified and pursued upselling and cross-selling opportunities within the existing client base.
Merchandiser
John Sands Australia
Perth, WA
06.2009 - 10.2014
- Designed and maintained engaging product displays to increase customer interaction.
- Collaborated with vendors to ensure timely delivery of merchandise and promotional materials.
- Implemented seasonal merchandising strategies to support marketing campaigns.
- Managed stock replenishment processes to prevent out-of-stock situations in stores.
- Conducted regular store visits to assess compliance with brand merchandising guidelines.
- Organized promotional events to elevate brand presence in retail locations.
- Built product displays and placed appropriate signage for merchandise.
- Communicated and coordinated planogram execution with store management.
Proprietor
Pots & More Wangara
Perth, WA
01.2005 - 12.2012
- Oversaw inventory management and procurement of supplies for the business.
- Established vendor relationships that secured quality products at competitive prices, enhancing overall product offerings.
- Implemented financial tracking systems that monitored expenses and revenue flow, supporting informed decision-making.
- Reviewed monthly invoices from suppliers and vendors and ensured timely payment of bills.
- Researched potential competitors' pricing structure in order to adjust prices accordingly.
- Provided exceptional customer service by responding promptly to inquiries and complaints.
- Managed inventory levels to ensure adequate stock while controlling costs associated with ordering more than necessary.
- Maintained accurate and complete records of all business transactions and interactions.
- Managed daily operations, coordinating inventory control, vendor negotiations, and product pricing to ensure seamless business function.
Merchandiser
Creative Field Marketing
Perth, WA
09.2008 - 06.2009
- Developed and maintained attractive product displays, increasing customer engagement and driving sales.
- Executed seasonal merchandising strategies, directly supporting marketing campaigns and maximizing promotional effectiveness.
- Managed stock replenishment processes to prevent out-of-stock situations in stores.
- Conducted regular store visits, ensuring compliance with brand merchandising guidelines and enhancing overall presentation.
- Regularly monitored store shelves to ensure product availability by restocking and rotating merchandise.
Sales Assistant
Betta Electrical Joondalup
Perth, WA
01.2004 - 09.2007
- Guided customers in product selection and addressed inquiries to enhance shopping experience.
- Maintained inventory levels and organized stock displays.
- Processed transactions accurately at the cash register.
- Partnered with team members to refine customer service processes and elevate satisfaction.
- Managed product returns and exchanges effectively.
- Handled promotional displays and seasonal merchandising strategies.
- Addressed customer complaints with professionalism and empathy, fostering positive relationships.
- Helped customers find specific products, answered questions, and offered product advice.
- Greeted customers and provided assistance with product selection.
Pricebook Coordinator
Rick Hart
Perth, WA
10.2002 - 08.2003
- Coordinated communication between departments to facilitate seamless operations.
- Developed and led training sessions to improve staff skills and knowledge.
- Created and maintained accurate records of departmental activities, supporting budget management, personnel documentation, and project timelines.
Sales Administrator
Marconi Australia Pty Ltd
Perth, WA
10.1999 - 09.2002
- Coordinated responses to daily sales inquiries, enhancing customer satisfaction through timely communication.
- Developed and maintained sales reports using internal software systems.
- Assisted sales team with scheduling appointments and organizing meetings.
- Processed customer orders, ensuring fulfillment met deadlines and maintained service quality.
- Maintained accurate inventory records to support sales operations.
- Provided administrative support by preparing documentation for client meetings.
- Responded to customer inquiries in a timely manner, resolving any issues or complaints related to sales.
- Tracked, reconciled, and recorded monthly expense reports and credit card statements.
- Tracked order shipments and provided customers with timely delivery status updates, improving transparency and trust.
Sales and Marketing Assistant
Deering Autronics
Perth, WA
04.1996 - 06.1999
- Managed social media accounts to enhance brand visibility and engagement.
- Developed targeted marketing materials for product promotions and events, enhancing audience engagement.
- Coordinated trade show events to boost brand visibility and facilitate lead generation.
- Cultivated strong relationships with existing customers through proactive and attentive customer service.
- Created and maintained customer databases for sales tracking purposes.
- Responded promptly to customer inquiries via phone calls or emails.
- Maintained positive and professional working relationship with peers, management and support resources.
Education
Year 12 TEE -
Kent St. Senior High School
East Victoria Park WA12-1991
Skills
- Business development
- Lead generation
- Sales negotiation
- Customer relationship management
- Sales tracking
- Competitor monitoring
- Performance goals
- Event planning
Accomplishments
Sales Person of the Year 2020
Timeline
Business Development Manager
Simson Cards
10.2014 - Current
Merchandiser
John Sands Australia
06.2009 - 10.2014
Merchandiser
Creative Field Marketing
09.2008 - 06.2009
Proprietor
Pots & More Wangara
01.2005 - 12.2012
Sales Assistant
Betta Electrical Joondalup
01.2004 - 09.2007
Pricebook Coordinator
Rick Hart
10.2002 - 08.2003
Sales Administrator
Marconi Australia Pty Ltd
10.1999 - 09.2002
Sales and Marketing Assistant
Deering Autronics
04.1996 - 06.1999
Year 12 TEE -
Kent St. Senior High School