SONIA LIN
Brisbane
Summary
I specialize in delivering innovative graphic design and consulting services. With over 8 years running a successful freelance business, I have effectively developed designs for enterprise branding, marketing solutions, and tangible content across diverse industries, including restaurants, health and beauty, automotive, travel, telecommunications, and marketing agencies. My expertise includes strong experience and technical skills in using MacOs and Adobe Creative Suite (Illustrator, Photoshop, InDesign), complemented by a strong creative vision that enables me to produce compelling physical and digital designs tailored to each clientʼs needs.
Overview
10
10
years of professional experience
Work History
Freelance Graphic Designer/Consultant
DOSO DESIGN STUDIO
10.2015 - Current
- I partner with organizations and small businesses seeking innovative and effective design solutions. By collaborating closely with clients, I translate their requirements and ideas into impactful content.
- My expertise spans a wide range of deliverables, including:
- Logo Design
- Packaging Design
- Print Design (business cards, brochures, flyers, menus, product labels, clothing designs), and more.
- Company Branding
- Social Media Content
- Icons & Illustrations
- Email Campaigns/E-books
- Experienced in managing projects from initial briefings through client updates and team management to final approval, coordinating seamlessly with suppliers and printers to ensure a smooth transition from concept to delivery.
- Strong interpersonal skills for promoting best design practices with both internal and external stakeholders.
- Proven ability to meet tight deadlines through efficient workflow management.
- Developed a large-scale marketing campaign for a stage play promotion, with my designs featuring prominently on public transport across Taipei.
- Fostered trusting, long-lasting relationships with designers, vendors, and key clients on an international level.
- Created award-winning clothing designs for the renowned international dancewear company, Keithlink.
Creative Specialist
MICHAEL HILL | BEVILLES JEWELLERS
04.2025 - 08.2025
- Company Overview: Bevilles is an Australian jeweller founded in Melbourne in 1934, joining the Michael Hill Group in 2023 and expanding into Brisbane with 37 stores across four states.
- Designed digital and print materials (brochure, flyer, event collateral, business card, web banner, ads, in-store touchpoints) using Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro).
- Developed engaging and visually appealing EDMs using Cheetah and Braze to drive customer engagement.
- Managed campaign from concept through to completion, both independently and as part of a team ensuring alignment with promotion needs and brand standards.
- Collaborated with the marketing and product teams to create content that supports promotional campaigns and initiatives (Website content, monthly promotions and CRM activities).
- Researched industry trends and applied innovative design techniques to enhance project outcomes.
- Coordinated with external vendors for printing and production, ensuring quality control and timely delivery.
- Bevilles is an Australian jeweller founded in Melbourne in 1934, joining the Michael Hill Group in 2023 and expanding into Brisbane with 37 stores across four states.
- Qualification in Graphic Design.
- Proficiency in Adobe Creative Suite with strong ability to transform ideas into compelling designs.
- Keen eye for detail and a passion for high-quality creative content.
- Excellent communication and teamwork skills.
- Ability to manage multiple projects under tight deadlines.
- An understanding or interest in UX/UI and or video editing.
Graphic Designer
BLA DISTRIBUTION
12.2024 - 04.2025
- Company Overview: BLA is Australasia's largest wholesale distributor of internationally respected Boating, Lifestyle and Adventure products. Carrying over 60 brands and 17,000 products to over 4,000 marine and RV businesses with warehouse facilities in Brisbane, Melbourne, Perth and Auckland.
- Designed digital and print materials (menu, name tags, catalogue, brochure, flyer, banner, trade show display booth) using Adobe Creative Suite (InDesign, Photoshop, Illustrator).
- Created EDMs using Mailchimp to engage customers and drive sales.
- Managed design projects from concept through to completion, both independently and as part of a team ensuring alignment with client briefs and brand standards.
- Collaborated with the marketing team to create content that supports promotional campaigns and initiatives. (Website content, training events and trade shows)
- Staied up-to-date with industry trends and incorporate innovative design techniques to enhance project outcomes.
- Coordinated with external vendors for printing and other production needs, ensuring quality control and timely delivery.
- BLA is Australasia's largest wholesale distributor of internationally respected Boating, Lifestyle and Adventure products. Carrying over 60 brands and 17,000 products to over 4,000 marine and RV businesses with warehouse facilities in Brisbane, Melbourne, Perth and Auckland.
- Strong graphic design portfolio showcasing creative, diverse projects.
- Hands-on experience with Mailchimp for creating effective email campaigns.
- Solid understanding of printing processes and applications.
- Ability to manage multiple projects simultaneously while meeting deadlines.
- Strong attention to detail and commitment to delivering high-quality work.
Store Manager, Barista
CHOCOLATE SOLDIER CAFE
05.2022 - 12.2024
- Delivered exceptional customer service, enhancing the overall experience for patrons.
- Managed inventory and ordered supplies while overseeing staff scheduling and recruitment.
- Managed training and onboarding of new employees, fostering a skilled and knowledgeable team.
- Cultivated strong relationships with customers, resulting in increased repeat business.
- Responsible for catering bookings and management, ensuring seamless execution of events.
- Facilitated weekly team meetings to share updates, celebrate successes, and address challenges collaboratively.
Senior Graphic Designer
LEGACY INTERNATIONAL TRADING LTD.
12.2017 - 12.2018
- Company Overview: Legacy Intl Trading is a car trading and rental company specializing in luxury vehicles.
- Developed and implemented effective marketing content for social media and promotional events.
- Managed the companyʼs social media presence, responding promptly to inquiries via email and chat to enhance customer engagement.
- Organized events and coordinated invitations for VIP guests, ensuring a seamless experience for attendees.
- Designed visual themes for business development events, effectively showcasing company products and brand identity.
- Maintained and enhanced showroom displays to create an inviting and attractive environment for customers.
- Legacy Intl Trading is a car trading and rental company specializing in luxury vehicles.
Graphic Designer
BAMBOOCAT DIGITAL CORP.
07.2017 - 12.2017
- Company Overview: Bamboocat Digital is a private company specializing in web development services for external clients.
- Assisted in the development of web projects with basic front-end design utilizing HTML, CSS, and Adobe Creative Suite.
- Solely responsible for preparing comprehensive project proposals, ensuring clarity and alignment with client expectations.
- Created and managed marketing content for social media platforms, enhancing the companyʼs online presence and engagement.
- Coordinated project timelines and communication between team members and clients to facilitate smooth workflow and project completion.
- Bamboocat Digital is a private company specializing in web development services for external clients.
Education
Bachelor of Fine Arts - Department of Fashion Styling and Design Communication
SHIH-CHIEN UNIVERSITY
07.2017
Skills
- Apple MacOS
- Wix
- Squarespace
- Wordpress
- Mailchimp
- Braze
- Microsoft Office
- Print Merchandise Design
- Digital Content
- Visual Communication
- Branding
- Expertise in Commercial Printing
Websites
Languages
Mandarin
English
Timeline
Creative Specialist
MICHAEL HILL | BEVILLES JEWELLERS
04.2025 - 08.2025
Graphic Designer
BLA DISTRIBUTION
12.2024 - 04.2025
Store Manager, Barista
CHOCOLATE SOLDIER CAFE
05.2022 - 12.2024
Senior Graphic Designer
LEGACY INTERNATIONAL TRADING LTD.
12.2017 - 12.2018
Graphic Designer
BAMBOOCAT DIGITAL CORP.
07.2017 - 12.2017
Freelance Graphic Designer/Consultant
DOSO DESIGN STUDIO
10.2015 - Current
Bachelor of Fine Arts - Department of Fashion Styling and Design Communication
SHIH-CHIEN UNIVERSITY