Advertising Industry
SONIYA KHANNA
Shine Art Media Services - Sole Concessioner -Outdoor Media
Sydney,NSW
6
years of professional experience
1
Language
Account Management and Media Sales Professional with 5+ years of experience delivering Revenue Growth, Strategic Client partnerships, Integrated Advertising Solutions across Outdoor Advertising (OOH), Print, Radio and Digital media. Proven Success Managing High Value Government, Banking & Corporate Account Business Development, Executing Multi - Location Campaign.
Work History
Business Head - Media Sales -Outdoor
2 Years 6 Months- Major goal to sale the outdoor sites to Govt, Education, Retail & Real Estate.
- Leveraged newspaper ads for new launches to attract corporates, banks, and schools.
- Leveraged newspaper ads for new launches, attracting corporates, banks, and schools to increase market reach.
- Introduced outsourced digital screens with GPS tagging, enhancing visibility of discount vouchers and schemes for clients.
- Implemented budget-conscious solutions that improved client retention and stabilized regular income streams.
Co-Founder / Partner
1 Year 4 Months- Facilitated company formation, client development, and payment recovery processes.
- Transitioned leading Indian public sector banks to digital screens, boosting agency earnings and product visibility.
- Executed B2B campaigns utilizing cross-channel media strategies to maximize outreach.
- Secured new clients through barter deals, improving brand visibility and driving inventory sales.
Account Director – Outdoor Advertising
1 Year 9 Months- Established outdoor advertising as the primary sales offering, increasing market share through strategic client acquisition.
- Monitored government initiatives and upcoming projects, securing advertising contracts via competitive tenders.
- Presented value-added proposals that included complementary street furniture media to strengthen bids.
- Presented value-added proposals, including complementary street furniture media, to enhance bid strength.
- Monitored government initiatives and upcoming projects to secure advertising contracts via competitive tenders.
- Executed media planning and coordinated campaigns for Red FM, achieving significant impact.
- Developed multi-channel campaign for major ministry across Pan India, resulting in significant savings.
Education
MBA - Advertising & Marketing
Bachelor’s Degree - Economics, Psychology, Public Administration
Skills
Media strategy
Media Planning
Media Negotiation
Advertising Sales
B2B Sales
Outdoor Advertising
Invoicing and reconciliation
Media monitoring
Client Acquisition
Client Retention
Languages
English
Professional Working
Timeline
Business Head - Media Sales -Outdoor
Shine Art Media Services - Sole Concessioner -Outdoor Media
03.2022 - 09.2024Read More
Co-Founder / Partner
Advertising Agency- Integrated
09.2020 - 01.2022Read More
Account Director – Outdoor Advertising
Graphis Ads Pvt Ltd- Integrated Media
12.2018 - 09.2020Read More
Symbiosis International University
MBA from Advertising & Marketing
Read More
Kurukshetra University
Bachelor’s Degree from Economics, Psychology, Public Administration
Read More
Personal Information
Technical Skills
- Microsoft Office Suite
- PowerPoint Presentations
- Media Planning & Reporting Tools
- Digital Advertising Platforms
- Google Workspace