Enjoy team sports:
- Competition Soccer: Avalon Soccer Club
- Tennis
- Touch football
- Cross-Fit
Bronze Medallion - Surf Lifesaving
Sonya Armitstead
Avalon Beach
Summary
Adept at leading diverse teams to exceed goals, my tenure at Nielsen showcased my ability to manage large-scale projects and enhance operational efficiencies. Skilled in project planning and quality control, I foster collaborative environments, driving significant improvements in team performance and project delivery. My approach combines strategic problem-solving with effective staff development.
Overview
30
30
years of professional experience
Work History
National Field Manager - Media
GfK - NIQ
05.2019 - Current
- Manage the Metro and Regional Field teams for the official Australian Radio Ratings Survey including 4x permanent State Managers; up to 100x casual Interviewers, 10x casual Clerical / Data Entry staff.
- Promote a positive and collaborative work environment by celebrating team successes, acknowledging individual achievements and ensuring optimal team cohesion.
- Responsible for recruitment, training, management of team members. Present annual Field Briefings (online / in-person) to the approval of the Independent Auditor. Conduct regular performance reviews, identifying areas of improvement and providing constructive feedback.
- Track key performance indicators and enforce quality control measures. Ensure compliance with company policies and Market Research industry regulations through regular audits. As Safeguarding Manager for the Media department, lead participation in Internal Audits and ensure adherence to Global protocols.
- Maintain multiple Field, Print, Courier etc production schedules as required for the timelined release of 49 Radio Ratings Surveys per year.
- Implement data-driven initiatives to optimize resource allocation and Operations efficiencies
State Field Manager - Media
GfK - NIQ
04.2016 - 04.2019
- Recruitment, training, management of Field Interviewers for Sydney, Newcastle and Canberra markets.
- Developed and enforced rigorous quality control measures, elevating department standards
- Streamlined communication between field staff and upper management, ensuring concerns and updates were effectively relayed.
- Led team meetings to discuss project progress, challenges, and strategies for improvement, fostering culture of continuous learning and adaptation.
- Managed inventory effectively, ensuring availability of necessary materials and equipment without excess, optimizing resource allocation.
- Established team priorities, maintained schedules and monitored performance.
- Maintained professional demeanour by staying calm when addressing unhappy or angry Survey respondents
Project Manager - Global Consumer Panel Services
Nielsen
05.2011 - 02.2016
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects across multiple locations amongst team members spread across multiple countries.
- Established effective communication among team members for enhanced collaboration and successful project completion.
Governance Lead - Asia Pacific Consumer Panel Serv
Nielsen
04.2008 - 04.2011
- Worked in a Global Governance team to ensure adherence to Operations protocols across Asia Pacific CPS businesses ie Australia, New Zealand, Singapore, Hong Kong, Thailand
- Collaborated with Global colleagues to implement company-wide KPIs to facilitate improved efficiencies
- Promoted Asia Pacific
Panel Manager - Pacific Consumer Panel Services
Nielsen
06.1999 - 03.2008
- Responsible for the recruitment, incentivisation and compliance of panel members on the Australia and New Zealand Homescan panels...households provided with electronic handheld scanners to scan their groceries + enter price information when brought home
- Manage Panel Management team including panel controllers and helpline supervisors. Collaborate with internal departments including client service, data science plus external providers including Couriers, Gift companies, Printer, Collection Agency
Panel Controller - Australia Television Ratings
Nielsen
08.1995 - 05.1999
- Monitored employee performance for compliance with regulations and policies.
- Supervised field operations teams to complete projects within established timelines.
- Maintained accurate records of field activities, ensuring proper documentation was available for internal reviews and audits.
- Resolved customer complaints to maintain satisfaction and loyalty.
Education
Bachelor of Arts - Psychology - Honours
University of New South Wales
Sydney, NSW01-1992
Skills
- Collaborative Team Player
- Professional, courteous, responsible, trustworthy
- Staff onboarding, training, development, performance management
- Team management, Cross-functional teamwork
- Project planning, development, scheduling, tracking
- Problem-solving
Interests
Timeline
National Field Manager - Media
GfK - NIQ
05.2019 - Current
State Field Manager - Media
GfK - NIQ
04.2016 - 04.2019
Project Manager - Global Consumer Panel Services
Nielsen
05.2011 - 02.2016
Governance Lead - Asia Pacific Consumer Panel Serv
Nielsen
04.2008 - 04.2011
Panel Manager - Pacific Consumer Panel Services
Nielsen
06.1999 - 03.2008
Panel Controller - Australia Television Ratings
Nielsen
08.1995 - 05.1999
Bachelor of Arts - Psychology - Honours
University of New South Wales
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