Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sophie Ford

Adelaide,SA

Summary

An accomplished professional with extensive experience in leadership, strategic planning, negotiating, and selling. Holding strengths in leadership, stakeholder management, and customer relationships. I am a dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. I have a strong work ethic with effective and engaging communication skills.

Overview

9
9
years of professional experience

Work History

Marketing Activation Manager

Grinders Coffee Roasters
Adelaide, SA
11.2024 - Current
  • Assisted in budget management and resource allocation for project tasks.
  • Facilitated communication between stakeholders to ensure project alignment.
  • Organized project kickoff meetings to establish goals and expectations.
  • Developed project documentation to track progress and changes.
  • Collaborated with team members to resolve conflicts and challenges promptly.
  • Monitored progress of each project to ensure timely delivery of deliverables in accordance with established quality standards.
  • Maintained records of all documents related to each project including specifications, change orders, invoices.
  • Led meetings with internal team members, consultants and contractors.

National Business Manager, Independent Grocery

Grinders Coffee Roasters
Adelaide, SA
11.2024 - 04.2025
  • I had a 6-month induction prior to starting in this role to learn and understand our national customer base, our data systems such as Circana, Summit, and local forums such as Visual Insights, and also how to effectively deliver JBP's and ensure an outcome.
  • Developed key relationships with national and state based key stake holders, both in person and online.
  • Built joint business plans for our key customer groups, and developed promotional timeline strategies to maximize key selling periods.
  • Managed fortnightly and monthly customer working WIPs to ensure we stayed on track to our set targets, and took advantage of different growth opportunities.
  • Developed marketing strategies for in-store promotions and gifts with purchase, encouraging in-store multi-buys.

State Sales Manager SA/NT

Grinders Coffee Roasters
Adelaide, SA
10.2020 - 11.2024
  • As the State Sales Manager for SA/NT, I managed a diverse team of seven people across the state and territory. Throughout the 4.5 years, my team had the lowest attrition rate, with a very strong team culture, who delivered consistent results, and held a strong yearly engagement score. Ensuring I cultivated a safe, productive, and efficient team.
  • I was responsible for the SA/NT profit and loss report, and driving the growth of our EBIT position through making profitable decisions.
  • I coached and developed a team of high-performing territory managers, with a key focus on new business, managing our customer base, and supporting our key accounts and national groups.
  • During my time as the SSM, I successfully negotiated government and local tenders. I also managed our largest petrol and convenience groups across the state from a head office level, engaging the field team for day-to-day activation.
  • Prior to our forecasting systems being streamlined, I was also responsible for forecasting for the all products within the state and territory and ensuring we had the right amount of flex within different seasons, special events and state based volume driving initiatives.

State Business Manager - Independent Grocery & P&C

Grinders Coffee Roasters
Adelaide, SA
03.2020 - 10.2020
  • Managed key customer portfolios from independent grocery through to petrol, convenience, and key accounts.
  • Developed initiatives to drive volume with our MSOs, including the creation of external NPDs, the coffee quality SOP for X Convenience, and other key accounts, fostering strong, long-term relationships.
  • Implemented the initial Grinders Coffee case stacker GWP within Drakes as a VOL driver through the peak shopping period.
  • Worked within Woolworths for the national coffee relay project.
  • Managed three different vacant roles during this time.

Business Development Manager

Grinders Coffee Roasters
Darwin, NT
06.2016 - 03.2020
  • Achieved significant volume, NSR, and NC growth in the Northern Territory.
  • Renegotiated key contracts, including a 5-year term at Ayers Rock Resort and Sky City Casino.
  • Supported career development for new starters, and managed key accounts.
  • Developed remote growth strategies by collaborating with multiple channels and regions to deliver a consistent offer.
  • Secured two long-term government tenders, winning them from previously long-term suppliers by working within our business to ensure all tender requirements were met.

Education

Certificate 4 - Nutrition And Fitness

Clean Health Institute
Sydney, NSW
10-2025

Advanced Diploma of Hospitality And Business Management - Hospitality And Business Management

Stanley International College
Perth, WA
05-2016

High School Diploma -

Havant Sports College
England
06-2007

Some College (No Degree) - English Literature

South Downs College
England

Skills

  • Leadership and team development
  • Strategic thinking and planning
  • Stakeholder influencing and management
  • Customer rapport and relationships
  • Budget planning and forecasting
  • Workplace health and safety
  • Negotiating and presenting
  • Commercially focused, with strong commercial and business acumen
  • Mental Health first aider & advocate
  • Marketing and campaign management

Timeline

Marketing Activation Manager

Grinders Coffee Roasters
11.2024 - Current

National Business Manager, Independent Grocery

Grinders Coffee Roasters
11.2024 - 04.2025

State Sales Manager SA/NT

Grinders Coffee Roasters
10.2020 - 11.2024

State Business Manager - Independent Grocery & P&C

Grinders Coffee Roasters
03.2020 - 10.2020

Business Development Manager

Grinders Coffee Roasters
06.2016 - 03.2020

Certificate 4 - Nutrition And Fitness

Clean Health Institute

Advanced Diploma of Hospitality And Business Management - Hospitality And Business Management

Stanley International College

High School Diploma -

Havant Sports College

Some College (No Degree) - English Literature

South Downs College

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