Sophie George
Brisbane,Australia
Summary
Enterprise Account Executive with 26 years of experience across government, critical infrastructure, media, and technology. Proven ability to develop and execute account plans, engage C-suite leaders as a trusted advisor, and orchestrate v-teams to deliver customer outcomes. Recognised for driving digital transformation, building industry-relevant solutions, and fostering partnerships that empower organisations to achieve strategic goals.
Overview
16
16
years of professional experience
Work History
Business Development Manager
Vocus
01.2025 - Current
- Customer Advocate: Develop and oversee strategic account plans for enterprise and government customers across health, education, public safety, energy, and critical infrastructure.
- Trusted Advisor: Engage at executive level on strategies to strengthen security, resilience, and modern workforce capabilities.
- Orchestrator: Lead diverse v-teams and partner ecosystems to deliver measurable customer outcomes across the lifecycle.
- Industry Relevant Seller: Position Vocus as a trusted partner in digital transformation through industry forums and sector engagement.
State Sales Manager QLD
Guardian Australia
05.2021 - 12.2024
- Launched Guardian’s Queensland operations, building new revenue streams and public sector partnerships.
- Advocated for clients’ objectives by designing multi-channel campaigns blending journalism, data, and digital innovation.
- Delivered growth and recognition: nominated for QLD Publishing Media Salesperson of the Year.
Account Director | Business Development Manager
Daily Mail Australia
05.2016 - 09.2020
- Created and executed account strategies that established Daily Mail Australia’s presence in Queensland.
- Secured partnerships across government, finance, travel, and tourism.
- Delivered digital-first, industry-relevant solutions including programmatic, content, and creative partnerships.
Head of Partnerships
Dennis Publishing (London, UK)
01.2010 - 12.2014
- Built global partnerships with Microsoft, Google, YouTube, and AutoTrader.
- Orchestrated cross-functional teams and product launches, driving 260% digital revenue growth.
- Recognised as Salesperson of the Year for impact on revenue and market share.
Education
High School Diploma -
Streatham High School
London, UK01-1996
Skills
- Account Leadership
- Customer Advocacy
- Industry Knowledge
- Transformation Solutions
- Sales Excellence
- Team Orchestration and Collaboration
Accomplishments
- Scaled global brands across UK and Australia, driving commercial success and market share.
- Reinvented career into telco/tech, quickly earning credibility with government and enterprise clients.
- Guided C-suite leaders through complex transformation agendas.
- Founded professional communities (Mums of Media, Loose Mortars) showcasing leadership, inclusion, and creativity.
Professional Development
- Strategic Selling (Miller Heiman)
- SPIN Selling (Huthwaite)
- NLP Sales Training
- YouTube Certification
References
References available upon request.
Timeline
Business Development Manager
Vocus
01.2025 - Current
State Sales Manager QLD
Guardian Australia
05.2021 - 12.2024
Account Director | Business Development Manager
Daily Mail Australia
05.2016 - 09.2020
Head of Partnerships
Dennis Publishing (London, UK)
01.2010 - 12.2014
High School Diploma -
Streatham High School