Sophie Holden-Halpin
Coogee,NSW
Summary
Creative and results-driven marketing professional with expertise in graphic design, social media management, and content creation. Skilled in elevating brand presence and engagement, I’ve led successful campaigns for brands like Jump Zone, increasing visibility and customer interaction. With a strong foundation in Adobe Suite, videography, photography, and email marketing, I excel at creating impactful visual content that resonates with audiences and drives brand loyalty. Known for my collaborative approach and innovative strategies, I consistently deliver high-quality work that exceeds client expectations.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Manager
Jump Zone
08.2017 - 01.2025
- Developed and executed strategic marketing campaigns to increase brand awareness and drive foot traffic to Jump Zone Ireland' three locations.
- Managed Jump Zone’s social media presence across platforms such as Instagram, Facebook, Tiktok.
- Created and curated engaging content (images, videos, promotions) that aligns with the brand’s voice and objectives.
- Monitored and analyzed social media performance using tools like Google Analytics and social media insights, adjusting strategies for improved results.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Coordinated and promoted special events, holiday campaigns, and seasonal offers, increasing customer participation and sales.
- Created and managed email marketing campaigns, designing/delivering targeted content and promotions to increase customer retention and repeat visits.
- Conducted competitor analysis to identify opportunities and trends, staying ahead of market shifts and improving Jump Zone’s competitive positioning.
- Conducted competitor analysis to identify opportunities and trends, staying ahead of market shifts and improving Jump Zone’s competitive positioning.
Digital Content Creator
Shhillustrations
02.2020 - Current
- Founded and grew Shh Illustrations, initially specializing in custom graphic design, illustrative prints, and seasonal greeting cards, expanding into content creation and branding.
- Created unique and personalized commissions, including custom prints and illustrative designs for clients, ensuring high-quality and tailored artwork.
- Developed a strong Instagram and TikTok presence, leveraging both platforms to showcase original artwork and engage with a growing audience.
- Collaborated with local cafes to produce branded content, including custom coffee cup designs and photography, boosting brand visibility in the food and beverage sector.
- Produced and edited engaging video content for TikTok, focusing on food reviews, café highlights, and behind-the-scenes footage, growing an engaged follower base.
- Worked closely with café partners to design and create custom branded materials such as coffee cups, menus, merchandise and promotional materials that align with their identity.
- Directed and shot high-quality photography and video content, incorporating artistic elements to tell a compelling brand story and showcase designs.
- Expanded into content creation for brands, with a focus on building unique visual narratives that resonate with followers and enhance client engagement.
- Managed social media strategy across Instagram and TikTok, optimizing content for maximum reach and engagement with targeted audiences in the creative and food industries and collaboration with brands.
Graphic Design Intern
Sipit Adverts
02.2023 - 04.2023
- Assisted in designing creative coffee cup concepts for various brands, ensuring designs aligned with client branding and market trends.
- Collaborated with senior designers to develop custom coffee cup designs that enhanced brand visibility and appealed to target audiences in the food and beverage industry.
- Participated in brainstorming and ideation sessions, contributing fresh design concepts and innovative ideas for seasonal and promotional coffee cup collaboration advertising designs.
- Worked closely with clients to understand their vision and translate it into visually compelling coffee cup designs that reflected their brand identity.
- Coordinated with production teams to ensure the accurate execution of designs from concept to final product, meeting quality and timeline standards.
- Managed multiple design projects simultaneously, ensuring all designs were delivered on time and met client specifications during the internship period.
- Developed strong knowledge of branding and design principles specific to the food and beverage industry, working with well-known brands and coffee shops to create designs that resonate with customers.
Social Media Manager
Jolt Technology Ireland
08.2024 - 02.2025
- Managed social media platforms - instagram and Tiktok ensuring a consistent brand voice and message.
- Planned, shot and edited high-quality content (photos, videos, reels, TikToks) to showcase Jolt Technology’s products and services, enhancing engagement and follower growth.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Collaborated with partner businesses and influencers to co-create content, run collaboration promotions, and organize giveaways, expanding reach and driving customer engagement.
- Organized and executed successful giveaways and contests to encourage follower participation, attract new customers, and increase social media traffic.
- Worked with cross-functional teams to align content with brand strategy, ensuring a consistent and engaging online presence across all platforms.
Education
Bachelor of Arts - Visual Communication
Technological University Dublin
Dublin, Ireland11-2022
Skills
- Graphic Design & Illustration (Adobe Suite)
- Social Media Management & Content Creation (Instagram, TikTok)
- Videography & Photography (Video Editing)
- Branding & Custom Designs (Coffee Cup Design, Print Design)
- Email Marketing & Campaign Management
- Client Collaboration & Communication
Accomplishments
-TUD- Design Society - Events manager (2021)
-Hosted a Christmas Vans pop up in the Grafton street Store Dublin, managing the event, logistics and brand visibility.
-Collaborated with multiple Irish brands on partnerships and collaborations. Such as Deliveroo.
-Successfully completed Hyrox Dublin fitness competition Demonstrating endurance and commitment through rigours training and challenges.
Certification
-Irish Leaving certificate - Muckross Park College
(2017)
-PLC - Post Leaving certificate - Arts foundation - Distinction
-ECDL - Microsoft Excel, word PowerPoint (2015)
Timeline
Social Media Manager
Jolt Technology Ireland
08.2024 - 02.2025
Graphic Design Intern
Sipit Adverts
02.2023 - 04.2023
Digital Content Creator
Shhillustrations
02.2020 - Current
Marketing Manager
Jump Zone
08.2017 - 01.2025
Bachelor of Arts - Visual Communication
Technological University Dublin
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