- Spending time with my family
- Drawing and Painting
- Photography
- Dance
- Wine Tasting
- I enjoy cooking for friends and family gatherings
- Learning new cooking techniques and expanding my culinary skills
- Gardening
- Hiking
- Outdoor Recreation
- Road Trips
- Exploring famous landmarks, historical sites, and cultural attractions in a new destination
Sophie Natera
Summary
With over a decade of experience in the hospitality and tourism industry, I am a passionate and creative Travel Designer at The Tailor, a leading company specializing in bespoke Australian journeys. I craft personalised, unforgettable travel experiences that showcase Australia's rich natural beauty and cultural heritage.
My expertise spans hotel bookings, tourism operations, and event management, complemented by an in-depth knowledge of Australian destinations and premium travel products. Prior to The Tailor, I honed my skills in managing group reservations and supporting sales transitions at G'day Group, one of Australia's largest tourism and hospitality companies.
Collaboration is at the heart of my approach—I thrive on working with colleagues, partners, and suppliers to ensure seamless, high-quality experiences for our clients. My ultimate mission is to create transformative relationships in wherever my career takes me that inspire exploration, foster deep connections, and leave a lasting impact.
Overview
8
8
years of professional experience
Work History
Travel Designer
The Tailor
04.2023 - Current
- Design bespoke travel itineraries tailored to the Ultra High Net-Worth and luxury client's specifications, including accommodation, transportation, activities, and special requests, with great attention to detail
- Build strong relationships with clients, understanding their preferences and needs to create memorable travel experiences.
- Handle all aspects of travel logistics, including car hire, and emergency contact when client is in country travelling.
- Establish and maintain relationships with key ground partners including accommodation partners, tour operators and local guides.
- Proactively address any issues or last-minute changes to ensure a smooth and enjoyable travel experience.
- Maintain accurate client files, manage databases, and ensure all files are up-to-date.
Groups Reservations Supervisor
G'day Group
08.2021 - 04.2023
- Managing and coordination of group bookings
- Coordinating with the revenue team and relevant head of departments to maximise group sales
- Collaborating with the Systems Department to implement efficient processes for group tracking within the CRM System.
- Developed training materials to help new hires quickly become proficient in company policies and procedures.
- Collaborated with other departments to ensure seamless guest experiences from reservation through checkout for groups.
- Enhanced communication between group reservations team members by implementing regular meetings and updates.
- Building rapport with key trade partners and maintaining professional relationships throughout the business
Sales Support
G'day Group
04.2021 - 08.2021
- Offered administration support to the Trade Team in terms of contracting with key trade partners
- Assisting the Central Reservations team with bookings via email and phone
- Data entry
- Proofing of trade partner documentations to highlight any discrepancies for the trade team, before loading into CRM systems.
- Manage and maintain the company's CRM system, ensuring data accuracy and efficiency.
- Effectively communicate with sales representatives, customers, and other stakeholders.
National Sales Coordinator
Delaware North
09.2017 - 04.2021
- Direct report to the Director of Sales and Marketing for Lizard Island Resort, El Questro, Kings Canyon Resort and Pinewood Lodge Queenstown
- Administration and Sales Support to the Sales and Marketing team
- Working closely with the Revenue Team to complete annual re-contracting of rates for the resort / lodge portfolio with our key trade wholesalers and retail agents.
- Organising and management of annual key trade events and incentives
- Management of the annual Sales & Marketing Budget ensuring no overspends in the department with direct report to the Director of Sales & Marketing and the Finance and Revenue Department Heads
- Attending annual key tradeshows representing the business
- Developing new business through the attendance of these industry events through rapport building and extensive product and industry knowledge
- Booking staff travel and hotel accommodation including car hire for both domestic and international travel
- General diary management of the Sales & Marketing team
- Managing trade familiarisations for key agent partners
Education
Diploma - Tourism And Hospitality Management
Swinburne University of Technology
Melbourne, VIC01-2006
Skills
- Collaborative Teamwork
- Innovative Problem Solving
- Effective Multitasking
- Maintains Composure in High-Stress Situations
- Strategic Decision-Making
- Trustworthy Resilience
- Clear Interpersonal Communication
- Collaborative Team Development
- Detail-Oriented Approach
- Consistent Dependability
- Proficient in Computer Applications
Interests
Timeline
Travel Designer
The Tailor
04.2023 - Current
Groups Reservations Supervisor
G'day Group
08.2021 - 04.2023
Sales Support
G'day Group
04.2021 - 08.2021
National Sales Coordinator
Delaware North
09.2017 - 04.2021
Diploma - Tourism And Hospitality Management
Swinburne University of Technology
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