Sophie White

Reception & Member Experience

• Delivered exceptional customer service and acted as the first point of contact for all enquiries.
• Processed memberships, retail transactions, and maintained operational compliance.
• Opened/closed the club and ensured a smooth member experience.

Sales & Lead Conversion

• Ranked #1 Top MSC for membership sales in QLD (May 2025) through lead generation, conversion, and revenue growth.
• Consistently exceeded sales budgets through strategic lead conversion and relationship-driven techniques.
• Delivered tailored sales presentations and club tours aligned with members’ fitness goals.
• Managed CRM for accurate reporting and performance tracking.
• Represented the club at community events, generating high-quality leads.
• Developed a referral program to drive member acquisition and loyalty.

Professional Development & Leadership

• Completed FLG Gold Certification in leadership mastery and people management.
• Gained expertise in consultative sales, objection handling, and member retention strategies.

Member Retention & Relationships

• Drove retention initiatives, reducing overdue accounts and retaining at-risk members.
• Supported new member onboarding with service calls and follow-ups.
• Built a strong community-focused environment to enhance loyalty.

• Enhanced customer satisfaction by providing attentive service and anticipating guests'' needs.
• Provided exceptional customer service by attentively listening to guest needs and promptly addressing any concerns or issues.
• Maintained clean and organized dining areas for an enjoyable guest experience.
• Assisted in menu development, resulting in increased sales and positive feedback from customers.
• Streamlined beverage preparation processes, leading to faster service times and higher customer satisfaction.
• Contributed to team success by cross-training in multiple roles, fostering a collaborative work environment.
• Delivered exceptional service even under high-pressure situations, maintaining the highest standards of professionalism.
• Trained new staff members on company policies and procedures.
• Boosted restaurant revenue by upselling appetizers, desserts, and beverages.

• Worked closely with clients to redefine their personal health identity, by encouraging physical activity and appropriate nutritional to improve overall well-being.
• Engaged with large groups as the lead communicator and public speaker.
• Utilised social media platforms to promote the business and attract customers.
• Experienced the importance of working in a tight-knit team environment, whilst contributing to a strong and cohesive workplace.

• Perfected latte art and prepared high-quality espresso beverages which is maintained in busy periods.
• Pleasantly interacted with customers to promote fun, positive environment.
• Maintained and operated espresso machines, cold drink blenders, toaster machines, and other equipment with thorough knowledge and efficiency.

• Prepared and served coffee, an array of teas and cold drink blends.
• Greeted guests with a pleasant smile and superior customer service.
• Worked in a team environment to provide customers with the best experience possible.

• Operated cash register, prepared food and beverages whilst providing accurate customer satisfaction.
• Worked under intense pressure to maintain fast-paced work.
• Learned the importance of quality customer service and communication.