Peter Howard
Gunderman,NSW
Summary
Dynamic Senior Developer with a proven track record at Inchcape Automotive, specializing in scalable architecture development and automated solutions. Expert in advanced problem-solving, I successfully led the deployment of over 200 marketing campaigns, enhancing team capabilities and optimizing systems for improved performance.
Passionate about mentoring and fostering innovation.
Professional developer with proven track record in delivering high-quality software solutions. Skilled in multiple programming languages, software architecture, and agile methodologies. Strong focus on team collaboration and achieving project goals, adaptable to evolving project requirements. Known for analytical problem-solving and effective communication skills.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Developer - Salesforce Marketing Cloud
Inchcape Automotive
03.2017 - Current
- Led training and development of internal CRM team.
- Designed scalable architectures to support evolving business needs and customer demands.
- Developed reusable code libraries that streamlined development efforts and improved consistency in software architecture across multiple projects.
- Mentored junior developers, enhancing team capabilities and knowledge sharing.
- Developed, setup and deployed 200+ marketing campaigns across all brands. Multi-channel, data capture, autoresponders.
- Setup and configured DEEPAL Australia BU, FOTON Australia BU.
- Developed Subaru Australia, Peugeot Citroen Australia BU, brochure requests, test drive request, retail campaigns.
- Developed custom reporting portal with cloudpages for sales events.
- Developed custom journey builder activity to fire SMS via API through an external SMS provider.
- Developed dynamically populated calendar for customers booking confirmations.
- Isuzu, Peugeot, Mitsubishi, Subaru, Volkswagen, Kia, Fiat, JCD post service journeys. Works via a triggered send response to the dealer by SMS keyword or online form.
- Developed customised subscription management through publication lists and custom landing pages.
- Developed journeys for new vehicle purchases, lost leads, vehicle post service (automated call lists), online vehicle trade-in valuations and cash reservations.
- Development of SFMC for Inchcape Australia BU which included at the time of development 20 different vehicle brands across the Trivett and Keystar network.
- Led development of robust software solutions aligned with business objectives.
- Developed the Teleservices journey for BMW. Tickets sent by the vehicle to BMW Germany, then sent to Trivett and passed to SFMC to trigger the journey with dynamically populated comms, ticket type and service notification.
- Service Reminder and Booking Confirmation journeys for BMW, MINI, KIA, Mistubishi, Volkswagen, Isuzu, Land Rover, Honda, Subaru, Jaguar, Peugeot, Fiat, Jeep, Chrysler, Dodge, Citroen, McLaren, Rolls Royce, Aston Martin. Journeys are multi-channel including pathways for direct mail or call centre contact.
Salesforce Adminstrator and Marketing Cloud Dev.
National Rugby Football League
03.2016 - 03.2017
- Administer Salesforce platform, ensuring optimal functionality and user accessibility across departments.
- Implement and manage user profiles, roles, and permissions to maintain data integrity and security.
- Develop custom reports and dashboards to provide insights into organizational performance metrics.
- Collaborate with stakeholders to gather requirements for system enhancements and integrations.
- Developed automated bounced email process, that includes updating subscriber status in Salesforce via API and automated SMS reminder linked to the NRL preference centre (for valid mobile numbers) allowing subscribers to update a bounced email address.
- Developed IP Warm Up Strategy to ensure sender reputation and email deliverability of the NRL Marketing Cloud account.
- Development and setup of a complex customer journey in Journey Builder for the Vodafone Warriors. Involving eDM's, SMS, data capture and dynamic content.
- Development of the intitial NRL Marketing Cloud custom preference centre, integrated with Salesforce via API (PHP Fuel SDK and REST).
- Developed business units for Vodafone Warriors, St. George Illawarra Dragons and Canterbury Bankstown Bulldogs, including custom preference centre linked to the NRL preference centre.
- Developed custom journey using Journey Builder for the Tigers, Warriors, Bulldogs and Dragons.
- Developed business unit in Salesforce Marketing Cloud for QRL, deployment and setup of ISCGF email campaigns, QRL preference centre, and site deployed signup forms.
- HTML and CSS coding of mobile responsive eDM's.
- Deployment of eDM campaigns.
- Saleforce admin case duties and change requests - reports, dashboards, custom objects etc.
- Setup and configuration of the NRL Marketing Cloud account.
- Setup and configuration of Marketing Cloud connect. (API Connector between Marketing Cloud and Salesforce)
- Technical design and setup of NRL sms campaigns.
Senior Developer Solution Architect
Ignite Digital
03.2015 - 02.2016
- Led development of scalable web applications using JavaScript frameworks and microservices architecture.
- Mentored junior developers, fostering skill enhancement and promoting best coding practices.
- Improved application performance by optimizing database queries and implementing caching strategies.
- Collaborated with cross-functional teams to gather requirements and deliver solutions aligned with business objectives.
- Responsive preference centres, landing pages, microsite and competition forms:-
- Custom preference centre using REST API with Salesforce Sales Cloud for College of Law.
- Australia Post competition form.
- APG & Co preference centre microsites.
- Custom preference centres for Royal Agricultural Society.
- Syngenta Agriclime landing page with nearest store search using SSJS and AJAX.
- Win Dinner with Novak Djokovic competition form for Pernod Ricard.
- Primo Estate preference centre.
- K-Mart questionaire form updates.
- Travel Managers preference centre updates.
- Responsive eDMs:-
- Betta Electrical (auto populated product email)
- Ratecity triggered eDM displaying recommended products based on customer online selection.
- Trigger achieved with REST API. Uses RSS feed.
- Restaurant smart block for Citibank Dining eDMs program. Displays 4 random restaurants based on a subscribers location. Impression tracking for restaurants.
- Optus recontracting eDMs.
- Barbeques Galore instore ipad signup form with triggered send welcome email.
- Mobile connect campaigns for Citibank Dining program.
- Complete data restructure and governance recommendations for the Citibank email marketing
platform. (Exact Target) - Staples automation customer journey series. (Exact Target Automation Studio)
- Salesforce Marketing Cloud (Exact Target) new account implementations.
- Salesforce Marketing Cloud (Exact Target) Connector installations.
- Account evaluations, testing, reporting and recommendations.
Executive Admin and Web Developer
Dancing in the Air
07.2009 - 01.2014
- Developed and implemented comprehensive strategic plans to enhance organizational performance.
- Develop all business websites.
- Content management. (Wordpress)
- Graphic designs for websites or promotional materials.
- Bookings and accounting administration.
- Event management and organisation of the Trapeze Beach Camp.
- Photography, image editing and video editing.
- Negotiated and developed the show piece event for Dancing in the Air known as the Trapeze.
- Beach Camp. I oversaw the camp develop and grow into it's 5th year and it began to attract international students.
- Successfully organised and submitted an arts grant application to the City of Sydney that was awarded to Dancing in the Air in 2013.
- Successfully developed all websites (at time of employment) for Dancing in the Air that also includes a membership only artists portfolio site that was released in 2014.
Education
Bachelor of Technology - Computing Sciences
Royal Melbourne Institute of Technology
Melbourne, Victoria, VIC12-2014
Skills
- Advanced problem-solving
- Proficient in advanced algorithm techniques
- Scalable architecture development
- Systems optimization
- Expertise in automated solutions
- Skilled in identifying and resolving bugs
- Scrum and Kanban practices
- Experience with cloud solutions
Certification
Salesforce Certified Marketing Cloud Email Specialist
Timeline
Senior Developer - Salesforce Marketing Cloud
Inchcape Automotive
03.2017 - Current
Salesforce Adminstrator and Marketing Cloud Dev.
National Rugby Football League
03.2016 - 03.2017
Senior Developer Solution Architect
Ignite Digital
03.2015 - 02.2016
Executive Admin and Web Developer
Dancing in the Air
07.2009 - 01.2014
Bachelor of Technology - Computing Sciences
Royal Melbourne Institute of Technology