Stacy Barnard
Lidcombe,NSW
Summary
I am a dynamic and results-driven professional with a proven track record of successfully managing
diverse priorities with unwavering dedication. Known for always having a positive attitude and a proactive
approach, I consistently embrace added responsibilities to achieve collective team goals.
I specialise in optimising productivity, efficiency, and service quality across varied environments. I am a
highly dependable and ethical candidate. Dedicated to fostering positive connections, I am passionate
about working with people and thrive on transforming challenging situations into positive outcomes.
Throughout my career, I have consistently demonstrated a proactive and results-driven approach, leading
to successive promotions based on my diligence and commitment. My ability to rapidly acquire new skills
is reflected in my track record of ascending to roles of increased responsibility without prior experience.
This adaptability has been crucial in achieving success across diverse roles, a testament to my commitment
to ongoing learning and professional growth and I would be delighted to be given the opportunity to join
your company.
Overview
10
10
years of professional experience
Work History
Individual Giving Manager
RSPCA NSW
07.2023 - Current
- Develop and manage the Individual Giving Portfolio, successfully raising a total of $2.5 million through five annual appeals each year.
- Develop and manage the Individual Giving budget, ensuring effective allocation of resources to meet fundraising goals.
- Provide regular reports on revenue performance, donor acquisition, retention rates, and other key performance indicators.
- Lead and oversee all aspects of project development and implementation across a portfolio of complex projects, including preparing briefing documents and project plans, identifying, allocating and managing resources, and meeting reporting requirements, to ensure project outcomes are achieved on time and on budget.
- Develop and execute individual giving project plans for each campaign focusing on, retaining, acquiring, upgrading donors through an omni channel approach to maximise donor engagement.
- Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
- Created accurate budgets based on resource requirements, allowing for optimal allocation of funds across all aspects of the projects.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organisational goals.
- Work with Internal Engagement team to ensure a steady stream of animal stories and identify the assets needed.
- Ensure a data-driven approach is in place for decision making, with emphasis on segmentation models, donor research and data integrity.
- Analyse performance by utilising data analytics to track and evaluate the performance of individual giving campaigns and initiatives. Make data-driven recommendations to enhance donor engagement, increase revenue, and achieve fundraising targets.
- Conduct regular analysis of donor behaviour, and market trends to identify areas of improvement and present your findings to the Senior Manager of Fundraising.
- Collaborate and coordinate with internal and external stakeholders, work closely with cross-functional teams, share best practices to leverage whole departmental success, ensuring we feed the Philanthropy pipeline.
- Complete in-depth post campaign analyses to provide learnings and future proof IG campaigns to drive improvement.
- Work closely with Supporter Care team to ensure Individual Giving data processes are completed in an accurate and timely manner.
- Work closely with Data Analyst around reporting, dashboards and donor behaviour.
- Work closely with the Regular Giving Manager and streamline lead/cash conversion opportunities.
- Represent RSPCA NSW at conferences or seminars as needed.
Individual Giving Lead
RSPCA NSW
04.2022 - 06.2023
- Plan, manage and brief all email and direct marketing campaigns with cumulative budget of over $3million to organisation.
- Manage and monitor budgets, tracking income and expenses and deliver reports to ensure strategic and operational oversight is being provided.
- Build and maintain effective relationships with suppliers to ensure services provided are delivered as agreed.
- Ensure all internal and external stakeholders are briefed on their requirements to fulfil for each campaign.
- Managing approval with legal team prior to campaign going live.
- Seek case studies examples to be used for quarterly appeals, coordinating interviews, assets and all relevant materials to ensure accuracy.
- Devised data visualization dashboards to make complex data more accessible to stakeholders within Salesforce.
- Created campaigns and receipts for each segment, ensuring correct UTM structure to ensure opportunities fell into their correct child campaigns.
- Weekly reporting on income and tracking for each live campaign compared to previous years to ensure target will be met - allowing to pivot and add additional strategies in place if not.
- Created Digital Strategy plan and worked closely with Digital Fundraising Executive to ensure successful execution.
- Create and execute project plans for each campaign including projected income targets
- Ensure data-driven approach is in place for decision making, with emphasis on segmentation models, donor research and data integrity.
- Complete in-depth post campaign analyses to provide learnings and future proof Individual Giving campaigns to drive improvement.
- Work closely with other Managers to agree, develop and execute highly personalised segmentation strategy, supporter journey and communications calendar.
- Develop and execute robust cash program including testing, acquisition and retention activities.
- Project manage and lead multi-channelled portfolio which focuses on cash ask, driving revenue, sustaining our donors and feeding the Philanthropy pipeline.
- Research and present new and innovative fundraising initiatives to Individual and Regular Giving Manager.
- Monitor industry trends including competitor analysis, continually upgrading understanding of best practice fundraising strategies and incorporate learnings into programs as appropriate.
- Work closely with Supporter Care Team and Salesforce Administrator to ensure Individual Giving data processes are completed in accurate and timely manner.
- Adhoc tasks as requested by manager to assist with wider Fundraising team.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Identified issues, analyzed information and provided solutions to problems.
Direct Marketing Coordinator
RSPCA NSW
04.2018 - 03.2022
- Work with internal and external stakeholders to source case studies, organize interviews, proof assets and copy, as well as ensure all briefs and timelines are in place to allow campaigns to run smoothly.
- Work with external stakeholders to ensure correct data segments have been applied and all data is correct for each mailing.
- Set out expected budgets and KPIs at start of each appeal for both online and offline income channels.
- Weekly result updates during campaigns allowing for quick and efficient pivoting of strategies - if needed in order to ensure expected budget is met.
- Work with Salesforce Administrator to set up tracking dashboards for each campaign for accurate results tracking.
- End of campaign analysis to record response rate, ROI, donation as well as donor growth year on year, and provide recommendations and suggestions for next campaign.
- Work with the Individual & Regular Giving manager to set out and approve budgets for each campaign.
- Manage timelines for campaigns to ensure internal and external stakeholders are informed of deadlines.
- Work with Senior Supporter Care Officer to ensure best donor care practices are applied in every interaction with donors to aid in donor retention.
- Work with an external agency to continuously keep appeals relevant, as well as ensure there is a donor care piece sent to supporters post-campaign, closing the loop to help enhance donor engagement & retention and prime them for the next campaign.
- Devised content strategy to effectively engage target audiences.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
Supporter Care Team Leader
RSPCA NSW
01.2018 - 04.2018
- Team Leadership
- Team responsibility coordination
- Direct mail appeal coordination
- Reporting and analysis of fundraising appeals
- Project management
- Ensuring excellent Customer Service
- Processing donations and event registrations
- Banking and reconciliation
- Data entry and importation
- Administration support to fundraising team
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Strengthened communication skills through regular interactions with others.
- Worked well in a team setting, providing support and guidance.
- Identified issues, analyzed information and provided solutions to problems.
Major Giving Officer
Chris O'Brien Lifehouse
02.2015 - 12.2017
- Performed administrative support for Major Giving Department, as well as manage all In Memoriam donations that come through Hospital
- Assisted Major Giving Manager with implementation and management of Chairman's Luncheons, as stewardship programs for current, as well as potential Major Donors
- Send out information to potential Bequest's, Annual Reviews for Major Donors and further information to Donors when required
- Maintain ThankQ Donor database and ensure it is continually updated as well as pull reports for Major Giving Manager when required
- Co-ordinate calendars of Foundation Committee members to arrange and book meetings
- Manage admin co-ordination of planned gifts including appropriate and secure filing of pending, active and received Bequests
- Given tours of Hospital
- Process donations.
- Ran errands and provided general office support in professional environment.
Volunteer Coordinator, Part Time
Chris O'Brien Lifehouse
11.2016 - 09.2017
- Half day in Volunteer Department and provided admin support to Volunteer manager.
- Managing of on boarding, recruitment, and induction of Volunteers.
- Recruited and trained new volunteers on volunteer program goals and objectives.
- Manage Rostering and communications for 60+ Volunteers.
- Manage refreshment supplies and restocking for Hospital.
- Manage replacement volunteer for shift if given sufficient notice to do so or ensure to notify relevant department as soon as possible if replacement was not found.
- Manage Volunteer patient transport for Hospital.
- Assisted with organising of Volunteer appreciation day events.
- Coordinated and implemented special events for volunteer service appreciation.
- Scheduled and organized training sessions for volunteers to develop skills and knowledge.
- Facilitated regular meetings with volunteers to provide feedback and discuss improvement opportunities.
- Resolved issues through active listening and open-ended questioning, escalating major problems to manager.
- Collaborated with other departments to maximize impact of volunteer efforts.
- Managed and tracked volunteer hours and progress to support accurate documentation.
Receptionist & Switchboard Operator
CHRIS O'BRIEN LIFEHOUSE
02.2014 - 02.2015
- Switchboard operator's main responsibility is to answer and direct telephone calls in polite and informative manner
- Sorted, received, and distributed mail correspondence between departments and personnel.
- Answered questions and addressed, resolved, or escalated issues to management personnel to satisfy customers.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
- Operated multi-line telephone system to answer and direct high volume of calls.
- Collected and distributed messages to team members and managers to support open communication and high customer service.
- Welcomed customers with friendly greeting, answered general questions, gathered nature of visit and directed to specific offices.
- Assisted internal staff with clerical and administrative needs to maximize efficiency and team productivity.
- Handled emergency calls immediately and relayed comprehensive and accurate information, as required
- ARC Console system trainer
Patient Transport Co-Ordinator
CHRIS O'BRIEN LIFEHOUSE
04.2014 - 01.2015
- Manage roster for team of over 15 volunteer drivers
- Meet with patients to discuss their transport options and to ensure criteria is met
- Trained in Cerner & Aria systems to check patients' appointments to ensure the transport bookings matched
- Schedule all transport - often coordinating with drivers and patients, in order to effectively time their trips
- Send out schedules with all vital information to drivers for their shift next day
- Organise and distribute Cab charges when need arose
- Manage petty cash and reimbursement of volunteer out of pocket expenses
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Education
High School Diploma -
Crawford College La Lucia
South Africa12.2005
Skills
- Microsoft 360 Suite
- Project Management
- Email and Direct Marketing Campaign Experience
- CRM experience - Salesforce & ThankQ
- Budget Management
- Customer Experience
- Stakeholder Engagement
- Content and Brand Management
- Campaign Analysis
- Basic graphic design & copywriting
- Handling Escalations
Hobbies
Digital artist using Procreate
Photo manipulation using Photoshop
Reading & journaling
Community involvement
Timeline
Individual Giving Manager
RSPCA NSW
07.2023 - Current
Individual Giving Lead
RSPCA NSW
04.2022 - 06.2023
Direct Marketing Coordinator
RSPCA NSW
04.2018 - 03.2022
Supporter Care Team Leader
RSPCA NSW
01.2018 - 04.2018
Volunteer Coordinator, Part Time
Chris O'Brien Lifehouse
11.2016 - 09.2017
Major Giving Officer
Chris O'Brien Lifehouse
02.2015 - 12.2017
Patient Transport Co-Ordinator
CHRIS O'BRIEN LIFEHOUSE
04.2014 - 01.2015
Receptionist & Switchboard Operator
CHRIS O'BRIEN LIFEHOUSE
02.2014 - 02.2015
High School Diploma -
Crawford College La Lucia
Similar Profiles
Kuleen MathurKuleen Mathur
Salesforce and Marketing Cloud Administrator at RSPCA NSWSalesforce and Marketing Cloud Administrator at RSPCA NSW
Erica ConnorErica Connor
Digital Communications Coordinator at RSPCA NSWDigital Communications Coordinator at RSPCA NSW
Trish DoreyTrish Dorey
Talent Acquisition Partner at RSPCA NSWTalent Acquisition Partner at RSPCA NSW