Stefano Crescenzi

Start of Excellence Award 2022 (overachieved Revenue Target by 20%)

APAC VP Choice Award 2021 (Build and Launched APAC new Sales Channel)

• With Start -Up approach, built and launched new Sales Channels.

Responsible for:

Remote Sales Revenue $105 M USD

Digital Sales $70M USD

• Build and establish, new Sales and Marketing team, with full responsibilities on hiring onboarding, targeting, KPIs, segmentation, training modules, including Products mapping, Incentive plan, sales and marketing digital tools, forecasting.
• Achieved Top and Bottom line thanks to new innovative digital Channels, outpacing traditional methods by 20%.

President Club Award 2018 (Overachieved EMEA Coronary revenue and EBIT target)

• Led Sales team and Marketing Strategies, restructured, re-mapped, reassigned roles and responsibilities to introduce Digital Channels aiming to re-establish strong leadership, regain market share, drive EMEA Sales team to success.
• We outpaced traditional sales channel by 80%, and managed to overachieved target with 105% on target.
• Successfully launched of Renal Denervation therapy in EMEA across multiple sales channels
• Attended and organise KOL's Symposium and other customer engagement meeting with primary mission of expanding market opportunities.

Sales Manager of the year 2016 (Highest growth in APAC in Vascular 205%)

• Led Vascular team and extremely successful overachieved target with 205% vs previous year.
• Led, trained, motivated, and developed sales team and also managed to retain sales team.
• We increased market share and achieved target, first time in 3 years.
• Refocus on customer engagement and KOL's centric to drive customer satisfaction.
• Developed and implemented business strategies to achieve business goals and stay competitive.

Sales Manager of the year 2013 (Highest conversion for Drug Infusion Pumps)

• Sales and marketing leader, of sales and products manager team to developed strong added value solution with the highest conversion of Infusion pumps to Smiths, Over achieving target with revenue above £12M.
• I drove engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• I recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

• Led South of the UK across, with a total revenue of £5M thanks to my great selling skills dedication to customer needs and the ability to understand market trends I managed to develop an underperforming area to a success with 110% of target.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Led targeted training programs to educate hospital staff on product benefits and service capabilities.

Account Manager of the year 2009 (Covert retail Pharmacy to Generics)

• Covering local pharmacy for the distribution of pharmaceutical, OTC and wholesalers. I achieved 124% of target and a total value of £20M
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Monitored service after sale and implemented quick and effective problem resolutions.
• Negotiated prices, terms of sales and service agreements.

• Managed the logistics and material management for pharmaceutical and medical products in Hospital across Italy and UK