Stefany Bohorquez
Gold Coast
Summary
Experienced and energetic Marketing and Advertising Specialist with over five years of experience effectively managing marketing projects from conception to completion. I am proactive, efficient, and empathetic with a can-do attitude, teamwork skills, problem-solving, and excellent attention to detail. Knowledge of Marketing, Media Strategy, Paid Social Media Platforms, Programmatic, Amazon, PPC, HubSpot.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Advertising Specialist
Educonnecting Student Agency
03.2025 - Current
- Plan, execute, and optimize paid media campaigns across platforms (Meta, TikTok, Google, etc.).
- Manage lead generation for onshore and offshore markets.
- Collaborate cross-functionally to improve campaign performance and develop media strategies.
- Lead content and partnership strategies for both organic and paid media.
- Co-develop content and social media strategies, leveraging AI tools to scale content creation efficiently.
- Monitor trends, test strategies, and use data-driven insights to enhance engagement and ROI.
- Oversee biddable campaigns, SEO, EDMs (HubSpot), and event promotions.
- Leverage AI tools to improve site performance and campaign effectiveness.
Performance Associate Manager
GroupM - Wavemaker ANZ
10.2022 - 10.2024
- Developing tailored digital strategies that align with client objectives and address challenges, with a focus on programmatic, e-commerce, and social media channels to achieve KPIs and optimize budget efficiency.
- Collaborating with global brands such as Danone and Henkel, working with brand managers and internal teams to enhance campaign efficiency, develop comprehensive media strategies, and uncover growth opportunities.
- Identifying strategic opportunities by leveraging emerging digital and social media trends to drive audience engagement and deepen connections with target demographics.
- Analyzing campaign data and performance metrics, designing dashboards, and delivering actionable insights to inform decision-making and refine strategies.
- Creating measurement frameworks to evaluate brand recall, experiment with campaign variables, and derive insights for future digital initiatives.
- Leading and mentoring team members in the implementation and reporting of campaigns across multiple channels, including Meta, TikTok, Snapchat, Pinterest, LinkedIn, Google Ads, Amazon DSP, Spotify, SVOD, and BVOD.
- Leveraging Wrike as a project management tool to enhance team collaboration and efficiency.
- Collaborating with content and partnership teams to manage paid content amplification, ensuring effective reach and engagement.
- Building and maintaining strong relationships with publishers and key stakeholders to stay informed on industry trends, innovations, and best practices for improved outcomes.
Performance Executive
GroupM - Wavemaker ANZ
07.2021 - 10.2022
- Led the execution, implementation, and optimization of social and digital marketing campaigns for high-profile clients such as Huawei, Bumble, BlackRock, MGA, and Henkel, ensuring maximum engagement and full return on investment (ROI).
- Executed paid campaigns across platforms such as LinkedIn, TikTok, Meta, Pinterest, Google Ads, and Snapchat, driving impactful results and aligning with business objectives.
- Analyzed campaign performance data and created detailed post-campaign reports, providing actionable insights to refine strategies and improve ROI.
- Streamlined reporting processes using Looker Studio, automating real-time performance tracking to enhance client visibility into campaign success.
- Built and maintained strong relationships with publishers and key stakeholders by actively participating in industry networking events to stay ahead of market trends and opportunities.
Marketing Specialist
Educonnecting Student Agency
03.2019 - 07.2021
- Planned digital media strategies by translating business objectives and marketing goals into effective, measurable digital campaigns for all market segments. (offshore, onshore)
- Managed InfusionSoft and HubSpot as CRM and marketing automation software to manage database, email marketing campaigns and automate workflows according to customer journey.
- Worked with the CEO to develop and implement an annual roadmap of marketing campaigns and events to support business goals and increase brand awareness.
- Explored new digital and social media opportunities to effectively connect and engage with target audiences.
- Undertook market research to identify market opportunities for new and existing offerings and services.
- Advised on all elements of marketing, such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.
- Coordinated the execution of Open Days and Educational fairs to work collectively with the sales team to maximize conversions.
- Supported business growth and development through the preparation and execution of marketing objectives for Educonnecting Student Agency and its two business partners, Visado Migration Services and HobbieHub.
- Developed and implemented marketing campaigns, including strategies for lead generation and conversion.
- Reviewed online and offline assets to ensure compliance with brand manual and maintained consistency across all marketing materials.
- Coordinated and analyzed SEO efforts by liaising with external vendors, using SemRush, Google Search Console, and Google Analytics.
- Identified and applied best practices for digital marketing and data analysis to optimize and develop marketing strategies and plans.
- Tested and analyzed different variables across organic and paid campaigns (e.g., new ads, keywords, targeting, and bidding strategies).
- Worked collaboratively with the offshore team to deliver the task on time by utilizing Jira as a project management tool.
Bidding Platform Assistant
GroupM
11.2017 - 05.2018
- Executed large-scale digital campaigns on YouTube and Display for Colgate Palmolive across Central and South American markets.
- Monitored and optimized campaigns daily, ensuring 100% KPI achievement within the allocated budget.
- Analyzed real-time CPC and CPV performance against industry benchmarks to maximize campaign efficiency.
- Developed tags and tracking through Sizmek for the Colgate team in Brazil to enhance campaign performance and reporting.
- Created targeted keywords and AdWords Ads based on campaign briefs to drive relevant traffic and engagement.
- Reported campaign results to the Operation Manager and Planners upon completion, providing insights for optimization.
Intern
GroupM
06.2017 - 11.2017
- Assisted the Digital Account Manager in creating and executing campaigns across Social Media, Google Ads, and Display, following a comprehensive 360-digital strategy for multiple brands.
- Tracked and updated campaign data across platforms daily, ensuring real-time optimization to improve performance.
- Generated weekly reports on campaign results, publishing them to the database via Datorama for analysis and review.
- Boosted brand awareness and website traffic by 80% for clients at Mindshare Colombia through targeted digital initiatives.
- Researched and developed a training system using Microsoft Sway, enabling employees to enhance their skills and improve overall team performance.
Education
Digital Marketing
Left Bank
11.2018
Bachelor of Science - Business Administration, Marketing Major
Pontificia Universidad Javeriana
Bogota, Colombia03-2018
Skills
- Digital Marketing
- Brand Awareness
- Paid Advertising
- Keyword Optimization
- Lead Generation
- Marketing Strategy
- Email Marketing
- Communication Skills
- Effective Time Management
- Fast Learner
- Creativity and Problem Solving
- Analytical Thinking
- Ability to Work in a Team
- Adaptability
Certification
- Pinterest Certified Media Buyer
- Marketing Specialist VETASSESS
- Grab the front row, agencies, Spotify
- Display & Video 360 Certification Exam, Google
- MFA Digital Foundations, Media Federation of Australia
- Facebook Certified Media Buying Professional, Meta
- Marketing Software Certified, HubSpot,
- Social Media Marketing: Strategy and Optimization, LinkedIn
- Growth Hacking Foundations, LinkedIn
- SEO Fundamentals, SEMrush
- Advanced SEO: Developing an SEO-Friendly
Hobbies and Interests
Traveling, Yoga
Languages
Spanish
English
Timeline
Advertising Specialist
Educonnecting Student Agency
03.2025 - Current
Performance Associate Manager
GroupM - Wavemaker ANZ
10.2022 - 10.2024
Performance Executive
GroupM - Wavemaker ANZ
07.2021 - 10.2022
Marketing Specialist
Educonnecting Student Agency
03.2019 - 07.2021
Bidding Platform Assistant
GroupM
11.2017 - 05.2018
Intern
GroupM
06.2017 - 11.2017
Digital Marketing
Left Bank
Bachelor of Science - Business Administration, Marketing Major
Pontificia Universidad Javeriana
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