Summary
Overview
Work History
Education
Skills
Volunteer Experience
Timeline
BusinessAnalyst
Stephanie Cala

Stephanie Cala

Senior Data Analyst
NEWCASTLE,NSW

Summary

An optimistic, thoughtful, and outgoing professional, I build strong, trusted relationships quickly and enjoy fostering collaborative environments that celebrate individual strengths and collective success. With a strong analytical acumen and a Bachelor of Business and Commerce (specializing in Accounting and International Business), I bring over 5 years of experience helping stakeholders identify actionable, sustainable improvement opportunities. My expertise includes applying best practice change management principles and driving the long-term success of improvement initiatives.

Overview

9
9
years of professional experience

Work History

Senior Data Analyst, Digital Specialist

Westrac
8 2023 - Current

Led the multimillion-dollar digitalization program, achieving success by fostering strong relationships with stakeholders and SMEs. Leveraged analytical expertise to develop an industry-leading governance framework and reporting suite, delivering timely, actionable insights that drove behavioural changes and supported the business in meeting its targets.


Key Achievements:

  • Led a comprehensive gap analysis of reporting requirements, collaborating with over 50 stakeholders to identify new data sets and reporting needs
  • Designed and launched a scalable, user-friendly reporting framework from scratch, delivering accurate, data-driven insights that empowered informed decision-making and boosted overall performance
  • Spearheaded the design and implementation of a SharePoint site with intuitive UI/UX, automating data resources to streamline operations
  • Increased stakeholder engagement by 90% and eliminated manual reporting by fully adhering to data governance best practices.

Senior Data Analyst, Business Intelligence

WesTrac
04.2023 - 08.2023

Acted as an internal consultant, collaborating with stakeholders across multiple business functions to implement a unified, scalable data strategy, delivering value-driven, cost-effective solutions that enhanced customer satisfaction, engagement, and retention.


Key Achievements:

  • Co-created the "WesTrac Analytics Community," a group designed to meet the growing demand for entry-level, non-technical analytics training and support
  • Grew the community to 150+ active members, providing self-service resources and interactive training programs
  • Presented monthly industry-leading seminars, improving data literacy, confidence, and engagement across the organization
  • Developed automated reporting tools and dashboards that increased accessibility for stakeholders with varying data literacy levels
  • Enabled independent data-driven insights, helping identify opportunities for performance improvements and fostering greater data-driven decision-making across departments.

Business Intelligence Specialist

Scenic Travel
11.2022 - 03.2023

Developed a comprehensive data governance and analytics framework in collaboration with data engineering consultants, transforming a fragmented and costly data environment into a sustainable, scalable system. Built strong relationships with key stakeholders and SMEs to assess data maturity, identify high-value optimization opportunities, and drive collaboration with data engineering teams.


Key Achievements:

  • Designed and deployed a data governance framework and BI structure that improved data integrity and accessibility, aligning with business needs.
  • Streamlined decision-making processes and enhanced operational efficiency by applying data governance best practices.

Senior Business Analyst

Syntagium / WT
04.2022 - 11.2022

Delivered strategic analytical insights to clients, optimizing business processes and enhancing reporting visualization for data-driven decision-making. Developed dynamic, automated dashboards with actionable insights and drill-down capabilities.


Key Achievements:

  • Designed and launched a scalable, low-investment customer portal on SharePoint, reducing communication overhead and improving client competitiveness
  • Strengthened client relationships, leading to a 200% increase in service sales through improved customer loyalty and engagement.

Business Analyst

WesTrac
05.2020 - 04.2022

Provided analytical insights and data literacy training to help the business meet strategic performance goals. Collaborated with senior management to identify high-impact, data-driven growth opportunities.


Key Achievements:

  • Developed a national reporting scorecard that simplified complex performance metrics, providing automated insights and drill-down functionality, improving decision-making efficiency.

Power BI Specialist

Central Coast Council
01.2020 - 04.2020

Processed and analysed internal and external data sets to support strategic planning and process improvement initiatives.


Key Achievements:

  • Developed the Energy Management Systems dashboard, providing actionable insights that informed sustainable energy decisions and supported long-term strategic goals.

Data Analyst

Rema Tip Top
05.2018 - 12.2019

Analysed asset health data to identify trends and provide actionable recommendations to stakeholders.


Key Achievements:

  • Developed a national asset management dashboard with real-time data visualization, enabling dynamic performance insights to monitor asset health and service efficiency.
  • Created cost-benefit analysis tools for senior management, enhancing tender proposals for services and products.

Business Development Analyst

UPS
09.2017 - 05.2018

Automated historical and predictive performance reports to support strategic decision-making.


Key Achievements:

  • Presented a multimillion-dollar E-Commerce Logistics Investment proposal to UPS’s global strategic management committee, receiving approval to advance the initiative.

Business Intelligence Analyst

Mainfreight
04.2016 - 09.2017

Analysed sales, operational, and financial data to identify cost-saving opportunities and process improvements.


Key Achievements:

  • Awarded Outstanding Team Member for achieving the highest national training performance results.
  • Secured executive approval for a waste management strategy, resulting in significant cost savings and sustainability improvements.

Education

Bachelor of Business & Commerce - Accounting And International Business

University of Newcastle
Newcastle, NSW
04.2001 - 04.2015

Skills

Power BI DAX M Power Query

Volunteer Experience

  • University of Newcastle, Alumni Student Mentoring Program, Newcastle, 02/2020, Present
  • Hunter Data Analytics, 'Meet Up' Leadership Team Organiser, Newcastle, 12/2019, 03/2021
  • Stepping Stone House, Homework tutor to high school students, Sydney, 10/2018, 03/2019
  • Smith Family, Homework Help Tutor, Newcastle, 01/2013, 12/2014

Timeline

Senior Data Analyst, Business Intelligence

WesTrac
04.2023 - 08.2023

Business Intelligence Specialist

Scenic Travel
11.2022 - 03.2023

Senior Business Analyst

Syntagium / WT
04.2022 - 11.2022

Business Analyst

WesTrac
05.2020 - 04.2022

Power BI Specialist

Central Coast Council
01.2020 - 04.2020

Data Analyst

Rema Tip Top
05.2018 - 12.2019

Business Development Analyst

UPS
09.2017 - 05.2018

Business Intelligence Analyst

Mainfreight
04.2016 - 09.2017

Bachelor of Business & Commerce - Accounting And International Business

University of Newcastle
04.2001 - 04.2015

Senior Data Analyst, Digital Specialist

Westrac
8 2023 - Current
Stephanie CalaSenior Data Analyst