STEPHANIE COLLIS

Graphic design and web development business (ABN listed) servicing a range of industries from bookkeeping, high-end retail, software, e-commerce, transport, sport (horse racing & basketball), construction, and hospitality.

• Website Development
• Digital Marketing Campaigns
• Video Development & Editing
• Photography Editing
• Design Asset Creation
• Marketing & Training Collateral Development

• Directed Marketing Team of 5 responsible for designing, implementing and enhancing national marketing campaigns and marketing collateral in line with branding to maximize outreach, lead generation, and sustain loyal customer base.
• Devised and deployed online marketing plans with effective SEO, social media, and dynamic marketing content and communication tools for promotional campaigns ensuring minimum 4:1 ROI against budget.
• Increased website traffic by average of 34% each month using cutting-edge inbound marketing techniques and event lead nurturing campaigns.
• Led development and implementation of new Customer Relationship Management (CRM), defining the customer lifecycle, increasing conversion rates by over 55%.
• Researched industry and marketplace trends and buyer personas to spearhead development and launch of company's first mobile app driving 79% uptake within 2 months.
• Performed performance evaluations, recruiting interviews, and developed metrics and measured success in order to track team objectives and further penetrate marketplace.

• Oversaw global sales and marketing teams, product positioning, and pricing strategy for this SaaS start-up, yielding $3M+ new LTV revenue within 7 months.
• Increased market awareness and penetration through development of creative collateral, site functionality, digital marketing (SEM, SEO, social media), corporate and community events, and email marketing campaigns achieving a return on investment (ROI) of 11:1 within 10 months.
• Developed and implemented B2B marketing campaigns and overall communication strategy to support and further enhance global partnerships.
• Worked closely with CEO and Board of Directors to establish short and long-term business plans targeted toward user acquisition, adoption growth and cross-sell strategies, designed to facilitate global expansion and produce highest possible long-term market share.

• Served as focal point for all customer input and market intelligence for product improvements and worked closely with product development teams on defining product features and managing tradeoffs involving features, schedule and lifecycle.
• Penetrated new segments through use of strategic marketing initiatives, developing product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections, increasing customer retention rate by 25% within the first four months of implementation.
• Planned new product external launches and release while managing cross-functional implementation of plan, driving marketing initiatives to increase product visibility and market performance, resulting in a 30% increase in adoption rates within 3 months and 52% acquisition from drop-offs within 6 months.
• Communicated value and position to sales and channel teams and developed tools, webinars, content creation, and marketing materials to support selling process.
• Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns, contributing to a 20% YoY increase in adoption rates.

• Identified trends and opportunities, produced qualitative and quantitative market research and growth strategy reports
• Directed the creation and implementation of seasonal promotion campaigns in conjunction with customer service team incentive campaigns, generating conversion-rates of up to 16% (over three times the current average)
• Formulated and implemented record-breaking integrated marketing campaign across social media platforms, OOH advertising, print media, radio, and TVC to increase exposure and generate leads, fueling new segment sales 200%+ within 3 months.

• Crafted marketing deliverables across digital and traditional marketing and advertising; resulting 9:1 ROI and 10% increase in customer retention.
• Developed and implemented strategic supplier program reducing supply base by 32% and contributing to P&L YoY savings 27%+
• Led multi-disciplinary team of 3 accountable for responsible for execution of AU & NZ sales and service support maintenance and promotional campaigns.