STEPHANIE GERIOS

• Utilized customer segmentation techniques to deliver personalized messages across different marketing channels effectively.
• Organized promotional events to increase brand visibility and consumer interest in client products or services.
• Streamlined social media strategies, boosting clients'' follower counts and overall audience reach.
• Served as a trusted advisor for C-suite executives on all aspects of their organization''s marketing strategy implementation and execution.
• Developed targeted marketing campaigns for clients, resulting in increased brand awareness and customer engagement.
• Implemented data-driven tactics to improve email marketing campaigns, leading to higher open rates and click-through rates for clients.
• Supervised and mentored junior marketing team members, fostering a collaborative environment that led to higher overall productivity.
• Assessed KPIs to achieve in-depth understanding of campaign performance.
• Reported performance and ROI of campaign media.

Select Clients:
Second to None (Dubai/Beirut): Revitalized 4+ brands (Cocteau, Tom&Mutz) via social media repositioning and community engagement.
Smap Immo (Paris/Brussels): Launched international real estate exhibitions via targeted Mailchimp campaigns (+37% lead gen).
Shuman Chicken (Lebanon): Engineered full brand relaunch, doubling social engagement in 3 months.

• Monitor and optimize programmatic and direct campaigns on leading platforms like Google Ad Manager, DV360, Loopme, and Equativ.
• Collaborate closely with clients to understand their advertising objectives and target audiences.
• Develop and recommend effective programmatic strategies, including audience targeting, budget allocation, and campaign tactics.
• Negotiate and secure programmatic deals across different channels to optimize campaign performance and costs.
• Analyze campaign data to identify trends, insights, and areas for improvement.
• Provide actionable recommendations to clients, based on data analysis, to continuously enhance campaign performance and achieve desired outcomes.

• Managed end-to-end Meta (Facebook/Instagram) campaigns for Upfield's global portfolio (Flora, Becel, Blue Band, Country Crock, Tulipán, Rama), optimizing ad spend and audience targeting.
• Scaled performance campaigns across 12+ markets, adapting creatives for EU/LATAM cultural nuances.
• Spearheaded Indaru's MENA market entry, representing the company at Web Summit Qatar 2024 to secure partnerships with Arab FMCG distributors.
• Closed deals in AITA SaaS contracts with CPG brands by demonstrating how the AI model optimizes budget allocation.
• Trained teams on AITA + Meta integration, enabling upsell opportunities.

• Developed and executed end-to-end marketing strategies across multiple channels, including digital, social media, email, content, and traditional marketing.
• Conducted market research and data analysis to identify trends, optimize campaigns, and drive customer acquisition and retention.
• Managed SEO/SEM, PPC campaigns, and social media advertising to increase brand visibility and generate qualified leads.
• Created and curated engaging content (blogs, videos, infographics, etc.) to enhance brand authority and audience engagement.
• Designed and implemented email marketing campaigns.
• Collaborated with cross-functional teams (sales, product, design) to align marketing efforts with business goals.
• Utilized analytics tools (Google Analytics, HubSpot, etc.) to track performance, measure ROI, and refine strategies.
• Stayed updated on industry trends and emerging technologies to ensure innovative and effective marketing solutions.

• Strategically leveraged social media, events, and grassroots campaigns to drive engagement, education, and community action across NGOs and youth support initiatives.
• Developed digital content and workshops to promote resilience and mental wellbeing among children/young people, fostering trust with families through accessible behavioral education.
• Transformed DSC's online presence into a lifeline for blood requests, optimizing engagement via urgent call-to-action strategies.
• Led community fridge initiatives, using targeted social media outreach to reduce food waste and align surplus with neighborhoods in need. Partnered with local businesses and volunteers to amplify reach, emphasizing accessibility and sustainability.