Relevant Industry experience: Landcom (Oran Park Town), Port Macquarie Council and tourism industry experience.
An astute marketing leader and problem solver with over 20+ year’s experience delivering integrated advertising and marketing campaigns across all channels.
Highly skilled in communicating with agencies and external suppliers.
An analytical thinker, coupled with a strong work ethic.
Proven leadership skills with a strong emphasis on people & culture and managing medium sized teams.
Experience in high-pressured situations motivated by a challenging environment and determination to deliver results.
Overview
22
22
years of professional experience
Work History
Brand & Marketing Manager – Lead
Village Roadshow Theme Parks
05.2023 - Current
Executed strategic brand marketing initiatives for ticketing platforms at Warner Bros. Movie World, Sea World, and Wet 'N' Wild.
Increased brand visibility through the implementation of effective marketing strategies.
Elevated sales performance through the implementation of innovative marketing tactics and successful product launches.
Led strategic brand marketing efforts for Topgolf Australia and integrated with global branding.
Collaborated with analytics team to develop and implement strategic insights, resulting in improved TTCs.
Delivered high-level strategic thinking to professional and blue-chip clients.
Managing Principal & Senior Strategic Planner
SOSS Creative – Sydney
01.2020 - 01.2010
Managed an independent full service agency with a 10-member team, specializing in brand strategy, brand advertising, social media marketing, website design & development, customer experience mapping & design, and CRM.
Group Account Director
Saatchi & Saatchi - Sydney
12.2009 - 01.2005
Lead and managed a team of account service along with internal and external stakeholders to develop and implement brand strategies, brand identities and multi-channel campaigns and marketing collateral.
Group Account Director/Senior Account Director
VML/Y&R
01.2005 - 01.2003
Managed a team responsible for the delivery of internal and external communication across multi-channel communications.
Senior Account Director/Account Director
Y&R/George Patterson Bates
01.2003 - 01.1998
Implementation of all advertising communications from mainstream advertising to direct marketing campaigns.
Education
Advanced Marketing Diploma in Marketing -
TAFE (North Sydney Campus)
Diploma Dip in Design & Colour -
International School of Colour & Design (North Sydney Campus)
UTS (Bachelor of Arts, Marketing) -
Advanced Negotiation Skills -
Rogen Australia
High School Certification (HSC) -
Cumberland High School - Carlingford
Skills
Tourism and destination based marketing experience
Extensive experience in senior level stakeholder management (internal/external)
High level communications skills in building solid relationships and work ethics
Leadership skills and team management expertise
Extensive experience in brand and digital marketing campaigns
Excellent writing and communication skills across various platforms
Analytic strengths in developing insights and brand-building strategies