Stephanie Mowlam

• Managed growth and retention of business lending portfolio with five categories and over 12 products - unlocking growth in high value segments and target markets.
• Created data-driven, market-leading propositions to effectively drive outcomes in competitive landscape.
• Led coaching of direct reports and non-direct marketing managers, developing strategies tailored to customer needs for better results.
• Established a performance-oriented culture, embedding reporting practices that demonstrate marketing value and ROI.
• Encouraged an experimentation mindset within the team, facilitating testing across digital channels to enhance strategies leading to regular testing cadence that feeds into creative & content developments.
• Collaborated with behavioural economics team to deepen insights into product effectiveness and market penetration, leading to increased sales and sharpened positioning & promotion in market.
• Worked closely with segment marketing and business partners to activate products that enhance customer engagement.
• Identified and led a number of marketing-firsts within Business Marketing, including contextual campaigns to capitalise on market demand, AI-led projects to improve marketing quality and product upskilling and reimagining our 1:1 customer experience. In turn, improving sales partnership, building team credibility and improving ROI.
• Achieved record-breaking NPAT uplifts for business lending by optimising product propositions and media approaches.

• Drove 10% year-over-year sales acquisition increase by negotiating innovative access to partner channels.
• Achieved 13% uplift in acquisition marketing through strategic mid-funnel campaign implementation.
• Boosted acquisition results by 479% with new creative platform and media strategy launch.
• Facilitated 300% product growth and market share expansion in small business segment through comprehensive strategies.
• Directed multi-million dollar campaign; oversaw creative positioning, media planning, and execution.
• Implemented co-brand lead generation strategies aligned with aggressive targets and budget constraints.
• Conducted channel analysis and customer insights reporting to guide informed marketing decisions.
• Led partnership negotiations and ensured fulfillment of partner obligations.

• Developed and executed regional strategies to enhance community growth and customer advocacy through targeted marketing initiatives.
• Designed and implemented bespoke programs to boost 1:1 customer engagement, improving Net Promoter Score.
• Leveraged paid media, community partnerships, events, and banker enablement as core marketing channels.
• Drove initiatives to increase customer retention and loyalty across various segments.

• Established in-house pre-qualification sales channel for Amex mid-market organisation within 2 months.
• Led channel strategy and logistics, ensuring seamless operations and alignment.
• Drove internal stakeholder engagement and buy-in to support channel success.
• Implemented data strategies with cold-lists and verticals, enhancing channel conversion rates.
• Recruited and onboarded team members while facilitating employee engagement to boost retention.
• Influenced broader sales teams to adopt in-house model and adhere to lead SLAs.
• Conducted channel KPI planning and forecasting aligned with sales and marketing objectives.
• Produced weekly reports and optimization tactics to drive continuous improvement.

Contracted to launch new client experience technology and implement long-term communications plan.

Created, implemented, and evaluated processes to address fragmented backend CMS systems within budget.

Other responsibilities included:

• Established strong relationships with stakeholders and internal teams to enhance product awareness and adoption.
• Developed targeted content for diverse clientele interests, ensuring relevance and engagement.
• Programmed and tested content in UAT environments across three distinct CMS platforms.
• Launched approximately 60 tech form factors operating from three CMSs, requiring bespoke content updates.
• Created comprehensive content management and audit system for improved visibility across unintegrated CMSs.
• Fostered robust internal relationships, resulting in efficient content pipelining and high technology adoption.

Addressed key business and marketing challenges through consultations with two clients.

Implemented targeted social media campaigns that improved engagement.
Oversaw website development and regular updates for enhanced user experience.

Performed comprehensive market analysis to support informed decision-making.

Gained industry insights for effective strategic positioning and brand development.

• Lead a small team to deliver effective multi-channel marketing communication strategies, including EDMs, newsletters, and website development.
• Developed result-driven social media strategies, optimising budget and trialing new placements.
• Coordinated press, radio, and TVC campaigns from booking to production and execution.
• Monitored marketing effectiveness through regular reporting and analysis using Google Trading Desk and Facebook metrics.
• Collaborated with in-house creative team to deliver creative solutions aligned with client briefs.
• Achieved 10% increase in social media targets for a new brand within one month through tailored Facebook strategy.
• Led successful website development project within three days, enhancing functionality and customer experience.
• Secured opportunity to manage company’s largest account after three months, influencing go-to-market plan.

Executed marketing administrative and HR tasks to support team objectives.

Contributed to high-level projects including rebranding and website development.

• Assisted in establishing offices abroad, enhancing global presence.
• Worked autonomously to drive project initiatives and meet deadlines.