Stephanie Petrolo
Fairy Meadow,NSW
Summary
Go-getter candidate eager to utilise analytical and research skills. Adept at media relations, digital performance and paid media management. Excellent communication skills with comprehensive understanding of communications industry. Successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Media Executive
News Corp Australia
09.2021 - Current
- Increased brand awareness through creation of innovative print, digital, television, radio and out of home productions for major publications.
- Managed 6 media coordinators across multiple portfolios.
- Built and maintained positive business relationships with internal and external stakeholder whilst working on major campaigns.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Coordinated online presence using web tools and social media channels.
- Maintained knowledge of and partnerships with PPC ad platforms and vendors.
- Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
- Managed online and mobile acquisition programs with focus on CPA, CPI and CPC.
- Determined monitoring benchmarks to analyze and improve website and social media performance.
Media Sales Consultant
Australian Community Media
08.2019 - 09.2021
- Helped customers in determining design and layout of sold and spec ads.
- Made outbound calls to existing customers to upsell advertising packages.
- Created and presented media and advertising packages to prospective customers.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
- Conducted market research to attract clients in new territories.
- Identified issues, analyzed information and provided solutions to problems.
- Adaptable and proficient in learning new concepts quickly and efficiently.
Retail Assistant
Myer
08.2018 - 08.2019
- Maintained tidy and organized store environment to comply with cleanliness standards.
- Greeted customers, helped locate merchandise, and suggested suitable options.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Actively engaged customers to provide general assistance and information on store merchandise.
Customer Service Supervisor
Coles Supermarket
07.2013 - 08.2018
- Coached employees through day-to-day work and complex problems.
- Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
- Developed and maintained strong relationships with customers to maintain loyalty and satisfaction.
- Conducted training and mentored team members to promote productivity and commitment to friendly service.
Education
Bachelor’s Degree - Communication and Media Studies, Marketing and Advertising
University of Wollongong
Wollongong, NSW2019
Saint Mary Star of The Sea College
Wollongong, NSW2014
Skills
- Project Management
- Tactics and Execution
- Google AdWords
- Strategic Plan Development
- Content Optimization
- Media Partnerships
- Acquisition Targets
- SEO Proficiency
- Media Buying
- Team Leadership
- Brand Strategy
- Social Media Platforms
Certification
Google Ads Search Certification
Google Ads Display Certification
Google Ads Video Certification
Languages
Italian
Professional Working
Timeline
Media Executive
News Corp Australia
09.2021 - Current
Media Sales Consultant
Australian Community Media
08.2019 - 09.2021
Retail Assistant
Myer
08.2018 - 08.2019
Customer Service Supervisor
Coles Supermarket
07.2013 - 08.2018
Bachelor’s Degree - Communication and Media Studies, Marketing and Advertising
University of Wollongong
Saint Mary Star of The Sea College