Stephen Breheny
Churchill,VIC
Summary
RESULTS DRIVEN | MODERN LEADERSHIP
I’m an authentic people focused leader, delivering performance by building cohesive teams through empowerment. I prioritise gaining staff loyalty and retention with a nuanced and pragmatic approach to people management.
I have successfully transitioned large teams between television networks Ten and Nine, and then back again whilst also navigating COVID..
In 2016 I lead the WIN Vic and Tas sales teams to find the niche virtues of the Ten Network after the teams we’re accustomed to selling the higher rating Nine programming.
Overcoming the ingrained perception of the client was difficult, however also highly rewarding when revealing “the dollars for eye balls equation” and viewer segmentation advantages that resulted in a larger revenue share than our ratings share ought to have allowed.
I also successfully changed the revenue pacing performance culture of the group to focus on percentage deliveries by key rolling dates I coined “revenue sign posts”.
I challenge the status quo if efficiencies are can be won or if a process is unnecessarily complicated.
Overview
32
32
years of professional experience
Work History
General Sales Manager
Southern Cross Austereo
09.2023 - 09.2024
- Moving to SCA provided the perfect sliding doors moment to work close to home whilst returning to leading a local team in the uniquely decentralised Gippsland economy.
- We represented a linear radio Triple M, LiSTNR digital and Ten Network media platforms.
- In September 2024 SCA elected to make their entire Gippsland sales team redundant with market rival ACE Radio taking on the operations on a contract basis for SCA.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
Regional Sales Manager - VIC & TAS
WIN Corporation Pty. Ltd.
07.2016 - 07.2023
- Drawing on over 22 years in sales management, and 28 years total sales experience, I lead a team of 8 local station managers, 31 sales executives & support staff in Albury, Shepparton, Bendigo, Ballarat, Mildura, Gippsland, Launceston and Hobart. There were lengthy periods during this tenure when I was seconded to manage WIN’s SA and WA operations also.
- This was an all encompassing sales leadership role, from strategy development to process improvement, setting and driving meeting agendas, dynamically present client solutions, speak at large national client events, coaching, HR functionalities, performance management, budget development, responding to analytics driven advertising briefs and responsibility for driving revenue outcomes.
Station Manager
WIN Corporation Pty. Ltd.
10.2009 - 07.2016
- I relished the opportunity to step back into sales management after a few years out of it
- Media sales is so much more enjoyable than automotive due to the creative aspect and ability to partner clients to achieve their goals through targeted advertising
- I achieved 23 out of 24 office budgets July 2013 to June 2015
- In 2014 I guided Gippsland to the WIN Blitz (new client initiative) first place National Champion office
Advertising Sales Executive
WIN Corporation Pty. Ltd.
10.2007 - 10.2009
- My move to WIN allowed me to combine my two passions: media and sales
- I had a heightened understanding of media sales through my previous marketing role, seeing numerous reps over the years
- I did not miss a single monthly budget during my 25 months as a sales executive
New Vehicle Sales & Marketing Manager
Valley Motor Group
11.2002 - 10.2007
- Returning to Valley Ford I was able to explore my passion for media; developing tv, radio and press advertising for the group whilst honing my sales management and leadership skills
Fleet/ Retail Sales Executive
Strapp Ford
11.2000 - 01.2002
- I took the opportunity to experience the metro vehicle market in the highly competitive fleet and retail sales space
- I learnt that relationships are a powerful commodity
- Also enjoyed the opportunity to live in Richmond/ Abbottsford with a reverse commute to Doncaster
New Vehicle Sales Manager
Valley Motor Group
08.1997 - 10.2000
- I managed a team of sales professionals selling new Ford motor vehicles
- This was also the first time I had input into the marketing of a business including an iconic TVC featuring my old blue healer 'Flipper'
New Vehicle Sales Consultant
Valley Motor Group
10.1995 - 08.1997
- I cut my teeth at the coal face of retail selling in an industry where instant rapport building was critical
Grocery Dept 2IC/ Liquor Dept
Hazelwood Village Tuckerbag
08.1992 - 10.1995
- I started out as a casual member of the restock crew before being promoted to Liquor Dept sales and eventually 2IC of the grocery department
- These roles supported me whilst I studied
Education
VCE -
Lavalla Catholic College
01.1993
Skills
Sales
Professionalreferences
Available upon request
Recognition
- Gippsland Business Awards, 2009-2018
- Churchill Soccer Club Board, 2004-2023
- Latrobe Valley Soccer League 2021-23
- Gippsland United FC 2021-23
- Sales exec of the Month Oct & Nov 2007
- 25 Budgets straight award 2007-2009
- Best Presentation - Managers Conf. 2009
- Churchill United SC Life Membership 2012
- WIN Blitz National Champion Office 2014
- Senior leader commendations 2017 & 2018
Volunteering
I have had a 20 year association with the Churchill United Soccer Club. My involvement has resulted in over $1.2m in facility improvements through my advocacy. I also led a Black Saturday Bushfire fundraiser that delivered over $30,000 to the Gippsland Emergency Relief Fund. I have an extensive Gippsland network fostered in part through my nine years volunteering as a judge and committee member of the Gippsland Business Awards
Timeline
General Sales Manager
Southern Cross Austereo
09.2023 - 09.2024
Regional Sales Manager - VIC & TAS
WIN Corporation Pty. Ltd.
07.2016 - 07.2023
Station Manager
WIN Corporation Pty. Ltd.
10.2009 - 07.2016
Advertising Sales Executive
WIN Corporation Pty. Ltd.
10.2007 - 10.2009
New Vehicle Sales & Marketing Manager
Valley Motor Group
11.2002 - 10.2007
Fleet/ Retail Sales Executive
Strapp Ford
11.2000 - 01.2002
New Vehicle Sales Manager
Valley Motor Group
08.1997 - 10.2000
New Vehicle Sales Consultant
Valley Motor Group
10.1995 - 08.1997
Grocery Dept 2IC/ Liquor Dept
Hazelwood Village Tuckerbag
08.1992 - 10.1995
VCE -
Lavalla Catholic College
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