Working as a part of the sales team to ensure growth of the Prana Chai brand in customer numbers and revenue and provide exceptional customer service as per the Prana Chai Strategy
Provide goods in a timely and professional manner to all Prana Chai accounts in NSW by taking orders, upselling and delivering goods
Building relationships with new and existing accounts to grow the Prana Chai portfolio of clients across NSW and other regions as necessary.
Managing Director
The RED Estate Espresso Bar & Cafe Pty Ltd
04.2014 - 05.2022
Pioneering new Cafes in undeveloped areas where specialty coffee business did not previously exist
Establishing community around a coffee house through cold calling, word of mouth and existing network
Using available skills from years of education and experience in the coffee industry such as Q-grader, Barista, operations manager, cafe manager, marketing and trainer to grow and develop a business where there was no previous cafe prior
Experience with establishing and managing a multi-site cafe business
Responsible for increasing sales, margins, and revenue 250% p.a
Through strategic marketing, cold calling, customer loyalty programs, good customer service and high level quality control
Working closely with multiple roasters to achieve a flavour profile suitable for our demographic and maintaining a high quality of specialty coffee
Progressed to roasting our Signature coffee blend, various single origin coffees and decaf coffee since 2019
Currently building online and cafe retail coffee sales for home brewing.
Business Development Manager | Humanitarian
Gloria Jean's Coffees Australia
10.2013 - 02.2014
Reporting directly to the Co-Founder and Director of the Gloria Jean's Coffees Foundation, my previous responsibilities continued in this role with business development of NFP cafes, the coffee cart program and increasing sales revenue
Established an effective team and processes for the coffee carts social enterprise which resulted in an increased demand for these carts to assist with raising revenue at events
Coffee cart events increased from 6 per annum in 2012 to 32 events per annum in 2013 and still growing in 2014.
Foundation Relationship Manager | Business Development
Gloria Jean's Coffees Australia
08.2012 - 10.2013
Reported to Co-Founder & Director of Gloria Jean's Coffees Foundation
Responsible for business development & establishing new business relationships
Successful management of operations, training & sales of franchises, NFP cafes & coffee cart events
Established an effective team and processes for the coffee carts social enterprise which resulted in an increased demand for these carts to assist with raising revenue at events
Coffee cart events increased from 6 per annum in 2012 to 32 events per annum in 2013 and still growing in 2014
Increased revenue streams in 2013 by 525% from the previous year to combined departments of the Foundation through coffee product and equipment sales as Relationship Manager and Business Development Manager
Successfully developed and implemented an accurate feasibility calculator along with forms and processes to maximise profits from the coffee cart program.
Operations Trainer | Operations Manager
Gloria Jean's Coffees Australia
12.2010 - 08.2012
Reported to Director of GJC Foundation, Learning & Development Manager, Operations & State Manager
Assisted business growth & development of strategic training programs
My responsibilities increased to perform role of acting Operations Manager
Management of multi-site retail outlets
Managed the turnaround of sales in several franchised coffee houses, including Gloria Jean’s Coffees West Ryde, where sales comps went from -20% to 18% over a twelve month period
Achieved consistent sales comps of up to 30% in my territory while performing the role of Operations Trainer and acting Operations Manager
My territory (one of 4 in NSW) achieved the only consistently positive sales comps of up to 5% in Australia, apart from South Australia during this time
Developed and piloted the “Water for Water Wednesdays” in store marketing program from March 2012 to August 2012 which increased the Wednesday sales by 25% at our pilot store and maintained this level of sales for the period
Established three new Training Stores over a twelve month period which resulted in seeing these stores increase revenue by 18% per week and maintained these levels for the duration of my time as Operations Trainer and Manager.
Coffee House Manager | Operations Trainer
Gloria Jean's Coffees Stanhope
09.2008 - 06.2009
Principals responsibilities were to supervise staff, perform maintenance and repairs on equipment, process payments, submit bank deposits, and maintain a clean and presentable environment within the café
Other key responsibilities; Recruit, hire, train, and supervise café staff
Oversee scheduling of staff members and be able to quickly find replacements in the event of a staff member being sick or absent
Monitor budgets to ensure that the café remains profitable
Actively find ways to lower operational costs while expanding the cafés customer base
Monitor and maintain inventory
Work closely with customers to answer questions and listen to complaints regarding food quality and customer service before working to resolve those complaints promptly
Listen to customer preferences and make suggestions for menu items.
Coffee House Manager
Gloria Jean's Coffees Seven Hills
09.2007 - 09.2008
Principals responsibilities were to supervise staff, perform maintenance and repairs on equipment, process payments, submit bank deposits, and maintain a clean and presentable environment within the café
Other key responsibilities; Recruit, hire, train, and supervise café staff
Oversee scheduling of staff members and be able to quickly find replacements in the event of a staff member being sick or absent
Monitor budgets to ensure that the café remains profitable
Actively find ways to lower operational costs while expanding the cafés customer base
Monitor and maintain inventory
Work closely with customers to answer questions and listen to complaints regarding food quality and customer service before working to resolve those complaints promptly
Listen to customer preferences and make suggestions for menu items.
Assistant Coffee House Manager
Boulangerie Bakery Cafe
09.2006 - 09.2007
Education
Food Safety Supervisor R0112008 -
Hospitality Institute of Australasia
01.2017
Q Grader Licence certificate -
Specialty Coffee Association of America
01.2014
Cert IV Training & Assessment TAE40110 -
HBA Learning Centres
01.2011
PASEC SITHFAB012A -
GJC Coffee University
01.2011
Skills
Business development
Technical knowledge
Q Grader
Sales
Training
Barista
Operations
Leadership
Computer Literacy
Results Focused
Resilience
Self Motivation
Interpersonal Sensitivity
Microsoft Office
Neat Personal Presentation
Customer Service
B2B Sales
Sales Cold Calls
Relationship Management
Commercial Acumen
Negotiation
Time Management
Team Work
Autonomy
Account Management
Business Development Management
Summary
To use my available skills in sales, business development and training to generate increased revenue and support sustainable growth for a company with a vision for positive growth., 11 years living in PNG, 5 of those years near a coffee plantation., 16 years working in and managing cafes, 8 of those years in specialty coffee., Consistent sales comps of up to 30% in my territory 2011-2013., Established new Training Stores & increased revenue by 18% per week for 1.5yrs where overall company sales were -5% at the time., Pioneered new cafe August 2014 & grew this by 250% initially, then 5% p.a. growth for consecutive 6yrs and 30% post-covid.
Timeline
Sales and Delivery Representative
Prana Chai
05.2022 - Current
Managing Director
The RED Estate Espresso Bar & Cafe Pty Ltd
04.2014 - 05.2022
Business Development Manager | Humanitarian
Gloria Jean's Coffees Australia
10.2013 - 02.2014
Foundation Relationship Manager | Business Development