Stephen JIA

Channel Sales Management - Revenue Generation and Relationship:

• Assist in achieving personal revenue targets under the guidance of the National Director.
• Support the maintenance and enhancement of an active channel sales platform to meet sales targets for projects and the division.
• Coordinating and engaging with current and potential sales channels, including negotiation support for commission rates, agency agreements, and property access.
• Participate in exploring innovative ways to grow and promote the business, such as assisting in organizing events and contributing to social media efforts.
• Support the ongoing satisfaction of existing channel partners, acting as a secondary point of contact.
• Aid in managing appointment bookings and ensuring adherence to required sales processes.

Administrative and Operational:

• Channel agreement and policy signings
• Maintaining and updating relevant channel portals
• smooth processing of sales advice, ensuring a seamless flow of information within the sales department.
• Assist in listing projects by promoting the channel sales network and support coordination with directors and marketing managers to align pitches and submissions.

Collaboration and Project Support:

• Collaborate with the project marketing team to align sales efforts with partner agents.
• Assist in tracking contract timelines, ensuring necessary approvals and signatures.

Marketing and Brand Support:

• Provide support in driving brand awareness, engagement, and conversion through social media channels.
• Stay informed on industry trends, competitor activities, and market dynamics.

• In the past 6 months, we've achieved a significant sales milestone with the La Luna project, reaching a remarkable 50% sold. Additionally, we've achieved an impressive total of 95% sold.
• It's worth mentioning our sky homes project. We launched this campaign with Monika Tu, the founder of Black Diamondz, and the only Asian agent in the Luxe Listing TV show. Around 100 people came to our events, including potential buyers and professionals in the Real Estate industry. Also, we generated more than 15 clients straight after the events. For this campaign, I was in charge of the furniture styling and decoration, and it was a great honour and an unforgettable experience to collaborate with Gucci and Camerich.
• Manage the channel agents to deliver good sales results, including brand-new apartments and off-the-plan projects.
• Identify and develop new partner agents to support our sales.
• Execute marketing & advertising campaigns through different phases of the project
• Promote Conquest projects and brands.
• Deliver high-quality marketing collateral (videos, social media campaigns, events etc.)
• Analysis of market trends and competitors updates
• Manage the CRM database and relationship with clients
• Manage the development and implementation of strategic marketing plans and budgets
• Monitor the effectiveness of the lead generation strategy.

• The marketing strategies and campaigns I provided for the company led to significant improvements in performance. Also, these increased 18% in sales across five cities in Australia. Our marketing strategies were tailored to each project's selling points and target groups and could be effective even in a short period. Particularly, in 2022, we were selling a project in Bankstown by Poly Group. Our team sold 50% of the building for $30 million in six months.
  I also achieved a personal result of over $10 million that year.
• Headed the Group marketing team and developed marketing strategy and campaigns.
• Develop and implement yearly marketing online and office calendar of project promotions and other marketing activities to maximize traffic and develop maximum sales.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Project marketing design including name, position, price, place, branding, promotion, materials, channels networks etc.
• Design and implement specific and targeted campaigns that will drive customer traffic and sales
• Monitor and analyze marketing campaigns and results and report on activity in monthly management report
• Maintain relationships with local media, other suppliers and local community groups and be actively involved in community events on behalf of the Group

• I led the whole marketing team to host dozens of online and offline events to increase brand awareness and client loyalty and identify potential clients. We spearheaded online cloud inspections and live discussions, and Q&A during Covid-19. Moreover, our media platforms, such as Facebook and IG, stayed hot with hits. Our team organized and participated in Kobe Bryant's tour of Australia, which made the company's image reach an unprecedented level and transformed the company's branding into international. Achieved the number one spot on Youtube for the Australian Chinese real estate agent's vlog channel. Combining personal reputation and company's image in 2019-2022.
• Measured and reported all digital marketing campaigns' performance and assessed against ROI and KPIs.
• Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management and third-party media agencies.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Provided digital marketing solutions to project marketing and sales and corporate branding videos/ event videos production planning, filming, and post-editing.
• Corporate marketing campaign & advertising campaign planning and strategy and forecast market trends and do market research to identify new opportunities
• Measured and reported the performance of all web, SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
• Responsible for planning and budgetary control of all digital marketing, Evaluating customer research, market conditions and competitor data.

• Developed and implemented strategic marketing campaigns aligned with the company's growth plan, including the H&T-Maserati co-branding campaign, the 4th China-Australia Media Forum, Sydney Property Expo and the Campus Tour. Client engagement was extraordinarily high and provided a solid annual sales foundation. Awarded the No. 1 ranking in the real estate industry for Tencent video account and official WeChat account from 2016-2019.

• Answered general marketing department inquiries by email, phone and mail.
• Boosted brand awareness with target customer demographics with social, print and email campaigns.
• Composed daily posts for social media and helped build a corporate presence on Twitter, Facebook and Instagram.
• Sponsorship development and management
• Draft and develop monthly PR plans and monthly marketing campaigns
• Relationship development and management with interactive agencies and media agencies
• Manages events and organizes meetings, client activities and functions.
• Effectively manage corporate events budget
• Forecast, monitor and report monthly & manage the yearly market outlook briefing
• Evaluate tools and processes to enhance the event best practice guide

• Achieved leading real estate agent branding exposure by 25% increased by designing and executing branding campaigns, including 500 guests H&T Awards Night Event, Company recruitment video, H&T Founder's Video Campaign etc. Formulated and directed the first H&T TVC advertisement in Skynews, which boosted nearly 40% brand expansion and exposure in the Australian local market in 2016. Successfully triple sales and doubled the company's audience by strengthening the project marketing, brand reputation and value through highly effective marketing strategy and promotional activities.
• Maintained the company's social media presence by posting messages, answering posts and monitoring responses.
• Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
• Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
• SNS management and content strategy, influencer management, social selling
• Social advertising strategy and execution, reporting and stakeholder management
• Lead the team to plan and execute marketing events (such as H&T - Maserati co-branding campaign, Park Sydney launch day, Interview with Sky News Real Estate TV Program, The 4th China- Australia Media Forum, Sydney property Expo, Founder's Campus Speech etc)
• Develop the engaging and traffic-driving content for social media to develop the company's online presence including Facebook, LinkedIn, Instagram, Youtube, Wechat, and Weibo (Mandarin and English) PPC, video advertising, retargeting and email strategy and implementation Identifying and managing agencies and vendor partners