Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Stephen Merchant

Glenmore Park,Australia

Summary

Utilising my experience in building teams, managing clients and matching business objectives with innovative marketing solutions, provides a broad range of skills and experience that will be needed to grow the Ministry Partnerships department.


With a passion for ministry and business, maintaining integrity, and creating a harmonious company culture, I am also a strategic and results-oriented business leader with experience in strategy, planning and operations.


Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.

Overview

9
9
years of professional experience

Work History

Director

Merchant Media Enterprises
02.2020 - Current
  • Identified market demand for digital marketing services for small to medium sized businesses
  • Created a range of service offerings to target various market segments across a variety of marketing platforms
  • Grew the client services business year on year by onboarding businesses from a diverse range of different industries
  • Innovated the service offerings to create sustainable relationships via a subscription model
  • Combined business acumen with creative marketing content to address clients growing needs to move from traditional marketing channels into modern digital platforms whilst maintaining brand equity
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Evaluated scripts to identify creative strategies and resource needs.
  • Interacted well with customers to build connections and nurture relationships.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Applied implementation process methodology to advance business objectives.
  • Devised content strategy to effectively engage target audiences.
  • Created and implemented impactful strategies to increase company brand awareness and engagement.
  • Launched Merchant Meetings - a podcast where I interviewed business owners and entrepreneurs in collaboration with the '27 project'.

Director

Enhanced Supplements
09.2014 - Current
  • Opened a retail location to offer health and fitness products and services to the Western Sydney market. (2014)
  • Opened a second location in Penrith and Re-branded to resonate with a broader customer base and expand the product and service offerings (2019)
  • Created a a brand with systems, products and services that could be replicated by others, resulting in 6 additional Enhanced Supplement stores opening (2019-2022)
  • Created training systems and training nights to upskill staff in the areas of sales, product knowledge and customer service
  • Vertically integrated various products to increase margins, competitive advantage and consistency in inventory
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
  • Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.

Western Sydney Business Connect Consultant

Western Sydney Business Connect
03.2022 - 03.2023
  • Consulted with over 100 businesses to offer digital marketing advice and solutions
  • Evaluated situations and delivered targeted solutions using various tools and resources.
  • Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
  • Analyzed problematic areas to provide recommendations and solutions.
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
  • Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
  • Organized and analyzed primary and secondary research to understand industry, market and company trends.
  • Prepared presentations to explain revisions, enhancements and process improvements of organization's systems and programs.
  • Developed and managed social media marketing tasks for clients across multiple sector.
  • Participated in client meetings to ascertain needs and requirements and determine course of action to help clients be successful.
  • Updated and monitored clients' social media sites so that content was fresh and relevant.
  • Created and managed social media campaigns to increase brand engagement.
  • Devised content strategy to effectively engage target audiences.

Education

Bachelor of Business And Commerce - Management And Marketing

Western Sydney University
2015

Skills

  • Business Planning & Development
  • Project Management & Budget Control
  • Operations & People Management
  • Staff & Leadership Development
  • Organizational Development
  • Strategic Planning & Marketing Strategy
  • Cross-functional Team Leadership
  • Brand Management
  • Change Management
  • Process Improvement
  • Revenue Generation
  • Customer Service Management

Accomplishments

  • Cumulatively achieved over 50 million views in 2023 for clients through our social media content strategy
  • Onboarded major businesses into our marketing agency including Athlete's Foot, St.Mary's Council, and Parklea Markets
  • Assisted MAF Australia in the successful launch of @MAF Stories across social media platforms, with content that went viral and reached a demographic and age that MAF Australia had been unsuccessful in reaching prior.
  • Partnered with the Business Partnerships Team at MAF Australia to design, pilot and launch their retail POS stand
  • Invited by senior management at MAF Australia to review some of their current strategies and business plans, and discuss the formulation of future strategies that will drive the behaviours to achieve the results aligned to the five year strategic vision and mission of MAF Australia
  • Developed and implemented a nutritional curriculum to onboard staff members and maintain the highest standard of congruent product knowledge
  • Successfully negotiate and fostered relationships with suppliers and distributors to facilitate brand growth and improve cash flow
  • Formulated, designed and released our own brand of supplements that sold through over 50 retailers
  • Formulated, designed and released our own brand of energy drinks that had a successful launch and social media presence
  • Designed and released an extensive range of Enhanced apparel and accessories across all our stores
  • Grew the Enhanced Group from one store to 7 stores
  • Mentored Enhanced employees to become licensees, who have gone on to open their own Enhanced stores, and diversify their business portfolios by opening other businesses
  • Successfully owned, grew and sold a meal preparation business
  • Successfully owned, grew and sold a barber salon

Timeline

Western Sydney Business Connect Consultant

Western Sydney Business Connect
03.2022 - 03.2023

Director

Merchant Media Enterprises
02.2020 - Current

Director

Enhanced Supplements
09.2014 - Current

Bachelor of Business And Commerce - Management And Marketing

Western Sydney University

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Stephen Merchant