I am an avid 4wder and camper I have built many 4wd's over the years and have been actively involved in the 4wd scene for almost 20 years I have been involved in a 4wd and camping youtube channel called Terrain and also developed and tested many 4wd and camping products for companies such as Drifta, Dobinson Engineering and Summit Caravans and Campers
Stephen Bax
Palmwoods
Summary
Dynamic sales team enabler with a proven track record in leading, coaching, and nurturing diverse sales teams to achieve peak performance. Committed to fostering an inclusive team spirit that cultivates collaboration and drives results. Expertise in developing tailored strategies that empower team members to excel and contribute to a high-performing culture. Passionate about creating environments where individuals can thrive and reach their full potential.
Overview
20
20
years of professional experience
Work History
National Sales Manager
AR Equipment
02.2024 - Current
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Attended events, training seminars, and manufacturer product showcases.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Liaised with marketing and product development departments to maintain brand consistency.
- Implemented data-driven decision-making processes for optimizing sales performance and targeting new opportunities.
State Shed Sales Manager
Stratco Qld
01.2022 - 02.2024
- Increased sales revenue by developing and implementing effective sales strategies.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
Business Development Manager
Reece Group
06.2020 - 12.2021
- Key responsibilities
- I am responsible for coaching, developing the Bathroom Life Brand in the Northern Beaches Supporting the teams of 30+ including the Branch Manager & Region Leaders to grow the business.
- Acquire New Accounts - Using my experience to develop accounts. Increase brand engagement within the community. Promoting the Reece network and working with operations with the objective of building up a database of potential customers to convert to account sales.
- Attain Growth Opportunities - Through the use of tools such as BCI, dormant account lists, current account customers’ networks, industry events and any other appropriate opportunities; utilise techniques such as cold calling to create new accounts or re-open dormant accounts while working closely with all branches in my region.
- A self starter - I am able to prioritise many competing tasks. Plan and organise work so that it is completed efficiently and with an active problem solving mentality.
- A strong verbal and written communicator - I am actively seeking to share information, encourage discussion and timely communication using the appropriate channels. Ability to present confidently and informatively. Understanding the audience and being able to shape and field questions comfortably.
Branch Manager, Bathroom Life (Waterloo)
Reece Group
03.2018 - 06.2020
- I was responsible for hiring, coaching, developing a team of 10+ Sales consultants, Sales Managers, Business Development Representatives.
- Building strong coaching relationships with the team and constantly looking for ways to help them achieve excellence.
- Translating the Reece vision and Market strategy into localised store and sales activities.
- Coordinating with stakeholders across the business (Field Marketing, Fulfilment, BDR, Digital) to execute a range of activities and events.
- Responsible for building a strong teams with an inclusive and positive culture in Waterloo, and introduced Business Development lead to prospect new accounts.
- Responsible for forecasting branch/team revenues (Waterloo), and setting Quarterly targets and objectives.
- Responsible for weekly/monthly/quarterly team Sales and store performance using systems such as Tableau and Salesforce DC.
- Evaluating team, store performance through analysis of different metrics and developing Sales activity plans for the Eastern region supporting Sales managers and Marketing.
Branch Manager, Bathroom Life (Waverley)
Reece Group
03.2014 - 03.2018
- Responsible for leading a team of more than 7 Sales consultants and BDRs to grow customer base in Eastern Suburbs Sydney.
- I delivered training and people capability programs across the team and ensured team were using correct digital tools as per our global Reece digital transformation to Salesforce CRM.
- Responsible for hiring, performance management, and team coaching team in order to deliver exceptional customer experience.
- Responsible for setting pipeline/revenue targets and ensuring they are being achieved
- Identifying new areas of growth and opportunity for existing accounts and new opportunities.
- I grew Average Monthly Account Activity, Business revenue, and Account Net retention.
Branch Manager, Bathroom life (Mosman)
Reece Group
10.2009 - 03.2014
- I was responsible for hiring, coaching, developing a team of 6 Sales consultants, Sales Managers, Business Development Representatives.
- Delivering exceptional customer experience and a deep level of customer pain points and how our product portfolio would be able to solve the customer’s needs.
- Setting up strategic account plans with sales consultants.
- I was the first response for any account escalations.
- I grew a number of key accounts.
- I was responsible for mitigating risk of attrition for any accounts that were flagged as ‘Red’ (likely to churn).
- Building strong coaching relationships with the team and constantly looking for ways to help them achieve excellence.
- Translating the Reece vision and Market strategy into localised store and sales activities.
- Coordinating with stakeholders across the business (Field Marketing, Fulfilment, BDR, Digital) to execute a range of activities and events.
- Responsible for building a strong teams with an inclusive and positive culture in Waterloo, and introduced Business Development lead to prospect new accounts.
- Responsible for forecasting branch/team revenues (Waterloo), and setting Quarterly targets and objectives.
- Responsible for weekly/monthly/quarterly team Sales and store performance using systems such as Tableau and Salesforce DC.
- Evaluating team, store performance through analysis of different metrics and developing Sales activity plans for the Eastern region supporting Sales managers and Marketing.
Director / Owner
Midas Brookvale
03.2006 - 03.2009
- Responsible for building the franchise in Brookvale I built the business from the ground up from just me and into a team of 5.
- I focused on our customer service stands delivering the best service to my customers in the automotive industry
- I supported my team with coaching and training. Hiring experience Technicians & Mechanics.
- I was responsible for developing a strong customer base and managing sales, implementing CRM system and other key measures for the business to grow.
Education
Certificate IV - Warehousing And Logistics
Reece Pty Ltd
Skills
- Revenue enhancement in challenging markets
- I was highly involved in the planning, relocation, hiring, and opening of our new $5 million flagship store in Sydney focusing as the Business Development Manager on growing our 2 key stores in the northern beaches
- I was responsible for rebuilding the Waverly Bathroom Life team and business from a $14m store to a $31m store with a strong new team, customer base and reduction in account attrition
- After a relocation move I was asked to move to Waterloo I was responsible for rebuilding the team and hiring the right candidates I developed a strong high performing team that exceeded our previous sales metrics Strengthening the Bathroom Life Brand in the East
- Sales leadership
- Networking expertise
- Sales strategies
- Market development
- Strategic planning
- Forecasting
- Training and coaching
- Trend analysis
- Recruitment and selection
- Relationship building
- Sales presentations
- Key account management
- Goal setting
- Team development
Interests
Timeline
National Sales Manager
AR Equipment
02.2024 - Current
State Shed Sales Manager
Stratco Qld
01.2022 - 02.2024
Business Development Manager
Reece Group
06.2020 - 12.2021
Branch Manager, Bathroom Life (Waterloo)
Reece Group
03.2018 - 06.2020
Branch Manager, Bathroom Life (Waverley)
Reece Group
03.2014 - 03.2018
Branch Manager, Bathroom life (Mosman)
Reece Group
10.2009 - 03.2014
Director / Owner
Midas Brookvale
03.2006 - 03.2009
Certificate IV - Warehousing And Logistics
Reece Pty Ltd
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