Summary
Overview
Work History
Education
Skills
Ocean swimming
Timeline
Generic
STERLING BRAIN

STERLING BRAIN

SYDNEY,NSW

Summary

Experienced and enthusiastic CFO, CCO, CSO and management consultant with a unique ability to develop and execute a strategy to deliver financial results. Skilled in finance and accounting, strategy development, strategic planning, business development and commercial negotiation with strong track record of success across wide range of industries. Possesses exceptional interpersonal, leadership, problem-solving and analytical skills to support business performance.

Overview

33
33
years of professional experience

Work History

Principal Consultant and Managing Director

BRAIN & PARTNERS CONSULTING
04.2020 - Current

Accountabilities

  • Operating as a freelance consultant in-between full-time positions


Achievements

  • Advised BGH Capital on its bid for Virgin Australia
  • Advised Woolworths on ways to decarbonise its business and deliver on its Net Zero commitment target
  • Advised Blackstone on its bid for TEG
  • Advised BCG Chile and BCG Saudi on airline loyalty programs

Chief Strategy Officer

TELLUS HOLDINGS LTD
01.2021 - 08.2022

Accountabilities

  • Setting the long-term strategy for the business
  • Developing the go-to-market approach and value proposition to support the transition from construction to operations
  • Establish and oversee the commercial function
  • Ensuring the business had sufficient access to capital to fund its ramp up


Achievements

  • Secured the refinancing of the $135m debt facility on more favourable terms providing the platform for growth
  • Developed a solid BD pipeline of business
  • Bolstered the BD efforts by securing the assistance of the Hon Julie Bishop
  • Instrumental in securing the sale of 25% of capacity in the first year of operations
  • Strengthened the Board with the addition of Ross Love, ex-BCG

CFO/CCO/CSO

VELOCITY FREQUENT FLYER PTY LTD
05.2015 - 01.2020

Accountabilities

  • Setting the long-term strategy for the business to ensure investment return hurdles where met for PE over its investment horizon
  • Accountable for the finance, legal and airline partnerships function managing a team of 12 people
  • Subsequently accountable for the commercial function managing a team of 35 people
  • Refreshing the strategy and developing the equity story to support the exit of PE from the business


Achievements

  • Produced timely management accounts and Exco reporting, Audit and Risk Management Committee papers and Board papers
  • Grew sales from ~$250m to ~$450m over 5 years and EBITDA from $95m to ~$150m
  • Became the first airline loyalty program to offer points on mortgages (NAB, Westpac)
  • Delivered a 3.5x return on equity for PE



Strategy Principal/Head of Finance/Head of Loyalty

NATIONAL AUSTRALIA BANK
10.2009 - 03.2015

Accountabilities

  • Running the 3 year strategic planning process for the Bank
  • Developing a shared understanding across the business of the Bank's competitive advantages and disadvantages
  • Establishing programs of work to address both advantages and disadvantages
  • Managing the finance function for the Debt Markets and Specialised finance business (team of 5, revenue of $750m)
  • Developing an enterprise-wide loyalty program for NAB to encourage customers to make NAB their MFI


Achievements

  • Developed the Group’s strategy focus on four key pillars – rebalancing the business portfolio, strengthening the balance sheet, enhancing the reputation and improving the efficiency and quality of service – and ensured it was communicated and well understood throughout the organisation
  • Co-ordinated with Finance to ensure the annual budgeting process incorporated the key strategic initiatives
  • Prepared strategy presentations, progress updates and papers for the Board
  • Established the NAB Rewards program



Principal

THE BOSTON CONSULTING GROUP
04.2001 - 09.2009

Accountabilities

  • Drive change and client value creation through the execution of consulting assignments


Achievements

  • Selected as one of BCG top 20 performing consultants and placed on its Ambassador program to work in BCG’s Atlanta office in the US for 18 months
  • Led a number of consulting assignments on a range of topics including strategy, M&A, partnerships, new business development, cost reduction across a range of industries
  • Secured the Woolworths / Qantas loyalty alliance
  • Supported the decision to launch Jetstar to bolster the Qantas's Group's competitive position

Senior Manager

PRICEWATERHOUSECOOPERS
01.1991 - 01.2000

Accountabilities

  • Support key aspects of the receivership, administration or liquidation across a range of industries


Achievements

  • Completed Chartered Accountant professional training and qualified as a Chartered Accountant whilst working simultaneously
  • Selected as a high-performer and transferred to PwC's London office

Education

AICD - Company Director

Australian Institute of Company Directors
Sydney, NSW
03.2015

MBA - Business Administration And Management

INSEAD
France
12.2000

Chartered Accountant - Accounting

Chartered Accountants Australia
Sydney
06.1996

Bachelor of Commerce - Accounting

University of New South Wales
Sydney, NSW
06.1994

High School Diploma -

Knox Grammar School
Wahroonga, NSW
12.1990

Skills

  • Strategy development
  • Business development
  • Commercial negotiation
  • Financial management
  • Managing teams

Ocean swimming

Regular swimmer with the Bold and Beautiful Swim Squad Manly and ocean swimming series competitor

Timeline

Chief Strategy Officer

TELLUS HOLDINGS LTD
01.2021 - 08.2022

Principal Consultant and Managing Director

BRAIN & PARTNERS CONSULTING
04.2020 - Current

CFO/CCO/CSO

VELOCITY FREQUENT FLYER PTY LTD
05.2015 - 01.2020

Strategy Principal/Head of Finance/Head of Loyalty

NATIONAL AUSTRALIA BANK
10.2009 - 03.2015

Principal

THE BOSTON CONSULTING GROUP
04.2001 - 09.2009

Senior Manager

PRICEWATERHOUSECOOPERS
01.1991 - 01.2000

AICD - Company Director

Australian Institute of Company Directors

MBA - Business Administration And Management

INSEAD

Chartered Accountant - Accounting

Chartered Accountants Australia

Bachelor of Commerce - Accounting

University of New South Wales

High School Diploma -

Knox Grammar School
STERLING BRAIN