Steven Singh
Melbourne,VIC
Summary
Dynamic marketing professional with over 8 years of experience leading successful and impactful marketing campaigns that have resulted in 15-30% increase in website traffic, brand awareness, quality leads, open rates, customer retention, and customer engagement.
I possess knowledge and expertise in market research, CRM systems, and design principles to create visually appealing marketing materials. Proven leadership skills evidenced by managing high-performing team of 3 and working collaboratively with design, sales, and other cross-functional teams.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing Manager
PFHC (People First Healthcare) Pty Ltd
06.2023 - Current
- Collaborated with sales teams to develop effective lead generation strategies, resulting in a 25% increase in qualified leads.
- Translates customer feedback and market analysis into an effective marketing plan to boost product value, resulting in improved revenue results.
- Lead and execute of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.
- Oversee the execution of SEO, SEM, EDM, social media, and display advertising campaigns, achieving a 12% decrease in cost per acquisition.
- Lead a team of 3 marketing juniors, providing coaching and guidance to optimise performance and foster professional growth.
Marketing Specialist
CH2 (Clifford Hallam Healthcare) Pty Ltd
04.2022 - 05.2023
- Tasked with developing and monitoring campaign budgets
- Oversee, guide and lead junior graphic designer to develop creative assets to branding guidelines
- Flawlessly manage the workflow of design requests through the business
- Prepare accurate reports on the marketing campaign’s overall performance
- Thoroughly plan and coordinate promotional activities with essential stakeholders
- Coordinate with advertising and media experts in order to improve marketing results
- Closely coordinate projects across print, digital, social, packaging & online merchandising, as needed
- Regularly evaluate important metrics that affect the website traffic, service quotas and target audience
- Engage in creative design of catalogues, brochures and flyers as well as animations using Adobe Suite software.
Marketing Coordinator
Eziway Group Pty Ltd
01.2021 - 01.2022
- Developed strategic marketing initiatives and activities
- Engaged in designing and implementing successful marketing campaigns
- Professionally developed and managed all internal communication systems
- Implemented marketing plans that included print, broadcast & online content
- Effectively organised & streamlined service offerings into user-friendly concepts
- Engaged in setup tracking systems for marketing campaigns and online activities
- Created engaging and informative animation feature videos for upcoming products
- Managed, processed and designed marketing collateral for various product offerings
- Created, maintained and strengthened the organisation’s overall brand through all media avenues
- Efficiently analysed data of novated leasing to determine customer behaviour, trends and preferences
- Regularly conducted market research to identify marketing opportunities and negotiate media coverage.
Collections Consultant
ANZ
01.2020 - 01.2021
- Thoroughly investigated historical data for each debt
- Closely monitored accounts to identify outstanding debts
- Kept accurate records and engaged in reporting on collection activity
- Regularly reported on collection activity and accounts receivable status
- Consistently provided exceptional customer service & varied solutions to customers with overdue accounts.
Sales and Marketing Coordinator
Pillar Products Pty Ltd
04.2018 - 03.2020
- Effectively created and strategised a marketing portfolio in order to build brand awareness using marketing automation (CRM) that increased brand loyalty
- Regularly prepared extensive sales data analysis and marketing reports that ascertained weekly and monthly progress for essential internal & external stakeholders
- Professionally engaged in web development and marketing using SQL language, NetSuite, Zoho, Adobe Creative Cloud, Google Analytics and AdWords, as needed
- Developed high quality graphic design and artwork following set brand guidelines to ensure consistent messaging was successfully delivered via print and digital platforms using Adobe Illustrator, Adobe Photoshop and Adobe InDesign
- Managed new and upcoming product releases with the National Sales Manager across 300 Bunnings stores nationwide.
Entrepreneur
MSB Technologies Pty Ltd
01.2012 - 01.2016
- Successfully developed a business website by using marketing tools such as WordPress and Joomla to establish brand awareness for my IT Business
- Provided a high level of customer service skills by consistently meeting and exceeding their expectations
- Effectively liaised with a wide variety of stakeholders, from salespeople to developers and used my technical knowledge
- Flawlessly implemented new marketing strategies by using CRM software such as Mail Chimp, PPC campaigns & AdWords.
Education
Bachelor of Business (Marketing) -
Swinburne University of Technology
01.2017
Electrical Engineering -
RMIT University
01.2013
Certificate III in Logistics and Warehousing (OH&S) -
Real Institute of Education
01.2013
Victorian Certificate of Education (VCE) -
Casey Grammar College
01.2007
Skills
- Microsoft Office Suite
- CMS Management
- Digital Marketing
- Social Media Marketing
- CRM and SEO Software
- Email Marketing software
- Adobe Creative Suite
- Multi-Channel Marketing
- Social Media
- Digital Strategy
- A/B testing and analysis
Attributes
- Exceptional organisational, planning, presentational and time management skills.
- Strong leadership qualities with a powerful sense of initiative, flexibility & accountability.
- Customer-focused coupled with excellent problem solving and decision-making abilities.
- Highly analytical and detail oriented with a continuous improvement mindset.
- Communicator and motivator with the ability to influence internal and external stakeholders.
- Committed to the success of the organisation.
- Exemplary work ethic; high degree of professionalism.
Certification
- Stakeholder Engagement
- Program/Project Management
- Strategic Planning & Execution
- Customer Relationship Management
- Teamleader Skills
- Resource Management
- Adaptability
- Innovation
- Creative thinking
Personal Information
Hobbies: Car Enthusiast, Reading, Handyman
Timeline
Marketing Manager
PFHC (People First Healthcare) Pty Ltd
06.2023 - Current
Marketing Specialist
CH2 (Clifford Hallam Healthcare) Pty Ltd
04.2022 - 05.2023
Marketing Coordinator
Eziway Group Pty Ltd
01.2021 - 01.2022
Collections Consultant
ANZ
01.2020 - 01.2021
Sales and Marketing Coordinator
Pillar Products Pty Ltd
04.2018 - 03.2020
Entrepreneur
MSB Technologies Pty Ltd
01.2012 - 01.2016
Bachelor of Business (Marketing) -
Swinburne University of Technology
Electrical Engineering -
RMIT University
Certificate III in Logistics and Warehousing (OH&S) -
Real Institute of Education
Victorian Certificate of Education (VCE) -
Casey Grammar College
- Stakeholder Engagement
- Program/Project Management
- Strategic Planning & Execution
- Customer Relationship Management
- Teamleader Skills
- Resource Management
- Adaptability
- Innovation
- Creative thinking
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