Summary
Overview
Work History
Education
Skills
Awards
Timeline
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Stevi Russell

Stevi Russell

Coogee,NSW

Summary

Results-driven professional with extensive experience in production management and project coordination. Proven track record of driving projects to meet deadlines and exceed client expectations, utilizing strong leadership and strategic planning skills. Core strengths include team collaboration and adaptability, fostering a productive and flexible work environment. Ambitious creative advertising professional with a strong belief that the best work is always ahead.

Overview

12
12
years of professional experience

Work History

Lead Producer

VML
01.2024 - Current
  • Lead Producer for Sydney based clients such as Colgate Palmolive, Teachers Mutual Bank & McPhersons (Manicare/ Dr LeWinns Skincare)
  • Focused on cultivating strong relationships with clients, fostering trust and maintaining long-term partnerships.
  • Mentored junior team members, providing guidance and support to ensure professional growth and skill enhancement.


Senior Integrated Producer

Y&R / VMLY&R
08.2018 - 12.2023
  • Senior Producer based in the Sydney Production Department, with experience working interstate with Brisbane & Melbourne offices.
  • Agency Production & Line production duties across varying size projects from small in house shoots to TVC Brand Rollouts
  • Strong ability to oversee multiple concurrent projects without compromising quality or exceeding deadlines, displaying strong organizational skills.
  • Clients include: Colgate Palmolive, Intel, Public Transport Victoria, Lavazza (Via VMLY&R Italy) & Defence Force Recruitment.
  • Led production on DFR, Australian Defence Force Brand Campaigns which launched 2023 (Navy - Live a Story Worth Telling) & 2024 (Air Force - Where your Potential Lives).

Content Producer

Redengine
06.2018 - 08.2018
  • Agency Producer in boutique agency working direct with in house production Co Engineroom
  • Worked on clients including PepsiCo, Carnival Cruise, Orchard Thieves

Integrated Producer

Rothco/Accenture Interactive
03.2014 - 10.2016
  • Clients: Allied Irish Bank, Heineken, Opel, Meteor Telecommunications, Liberty Insurance, Dublin Airport Authority, Health Service Executive, Unilever, Maynooth University, Woodies DIY


Project Highlights include:

  • Gas Networks Ireland, RGI – Even Daniel (Aired October2016)

- Irish Celebrity direct negotiation experience

- Managed budgets, suppliers and all contracts

- Final delivery of3 x TVCs, radio and print executions


  • Orchard Thieves – Invite The Thieves (Aired September2016)

- Lead Producer on follow up Creative Orchard Thieves following Irish Product Launch2015

- (Winner of ADFX Grand Prix2016)

- Various guerrilla style shooting with Go Pros, Canon500, iPhone and Samsung Galaxy

- Led delivery of multiple Social Content pieces, VOD &1 x Final30” TVC


  • Lipton Capsule European Launch, Unilever Europe (Launched January2016)

- Lead Content Producer on Unilever European Product Launch – Lipton Tea Capsules

- Led casting in Dublin, London and managed Kiev casting process

- Managed all budgets, Animatic research process, Irish production Company, Itinerary arrangements of agency, 7 x day trip to Kiev, Ukraine for 3 x Day Shoot

- Led delivery of Final French 30” TVC, Online instructional piece and all assets and versions to Tag London to push out over the following24 x Months to all European countries

Junior Producer

BBDO Dublin
09.2012 - 03.2014
  • Clients Included:
  • Diageo, Mars, PepsiCo (Walkers / Tropicana / Doritos), Aviva Insurance, Aer Lingus, Electric Ireland, RSA (The National Road Safety Authority)

Education

Bachelor of Arts - Communication Studies

Dublin City University
Dublin, Ireland
04-2010

Bachelor of Arts - Communications

Our Ladies College Greenhills
Drogheda, Ireland
06-2007

Skills

    Integrated Production

    Problem Solving Team Leader

    Communication Skills

    Deadline & Margin focused

    Budgeting expertise

    Client relations

Awards

Cannes Lion2015 - Bronze for PR - Issue and Crisis Management

Lead producer on Cannes award winning campaign “Shred of Decency” which worked towards the success of Irelands 2015 Marriage Equality Referendum

Timeline

Lead Producer

VML
01.2024 - Current

Senior Integrated Producer

Y&R / VMLY&R
08.2018 - 12.2023

Content Producer

Redengine
06.2018 - 08.2018

Integrated Producer

Rothco/Accenture Interactive
03.2014 - 10.2016

Junior Producer

BBDO Dublin
09.2012 - 03.2014

Bachelor of Arts - Communication Studies

Dublin City University

Bachelor of Arts - Communications

Our Ladies College Greenhills
Stevi Russell