Storm Brandies

As Store Manager at Charcoal Clothing, I am responsible for leading a high-performing team and ensuring an exceptional in-store experience that aligns with the brand’s elevated, fashion-forward identity. I oversaw all aspects of daily operations, from driving sales performance, managing visual merchandising to coaching staff as well as fostering positive team culture focused on collaboration, accountability, and growth. A key focus of my role is delivering consistent, client-first service that builds loyalty and connection.

I actively monitor store performance, identifying opportunities to increase average order value, customer data capture and overall sales to reach our financial goals. I use data insights to inform decisions and implement strategies that elevate both team performance and customer experience. Staff development is a daily priority, that I led by example on - providing ongoing coaching, clear direction, and feedback to empower my team and support their individual growth.

Operationally, I ensure the store runs efficiently and aligns with company policies and values. With responsibilities spanning rostering, wage percentage tracking, stocktaking, stock loss prevention, and weekly visual merchandising. I maintain strong communication with upper management and collaborate on product launches and promotional events included in store and online. My ability to lead with energy, authenticity, and customer focus allows me to consistently exceed store targets while cultivating a stylish, welcoming, and results-driven environment reflective of the Charcoal brand.

In my role as Assistant Bar Manager at Local Burleigh, I supported the daily operations of a fast-paced venue, ensuring exceptional service, smooth shift flow, and team coordination with rostering. I assisted in staff training, inventory ordering and control whilst effectively communicating with upper management and security guards to ensure compliance with RSA and safety standards. Working closely with the owners, I implemented promotions including creating specialty cocktails and the organisation of events and functions. I maintained a high-energy, professional atmosphere that reflected the venue’s exceptional brand and service standards.

As Bar Manager, I was responsible for overseeing all aspects of bar operations, including team leadership, stock management, customer experience, and financial performance. I led a team of bar staff, handled recruitment and training, and ensured consistent service standards aligned with venue expectations. My role included managing inventory and supplier relationships, minimising wastage, ensuring RSA compliance, and driving sales through menu development and promotional initiatives. I worked closely with the venues owners to improve workflows, exceed revenue targets, and maintain a safe, welcoming, and energetic atmosphere for guests and staff alike.