Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic
Subesh Thapa

Subesh Thapa

Homebush

Summary

Results-driven SEO Specialists with 2 + years of experience in SEO , web design, digital marketing, and team building. Proven expertise in developing and implementing effective SEO strategies, managing client relationships, and optimising websites using tools like Screamingfrog, SEMrush, AHREFS, and Google Analytics.


Highly experienced at creating content clusters, linkbait, and increasing topical authority to enhance domain-level relevance and achieve high rankings. Proficient in HTML, CSS, Javascript, and experienced in website development on platforms like WordPress, Webflow, and Shopify. Experienced in designing and developing websites using WordPress and Shopify, with solid knowledge of domain registration and hosting management.

Overview

5
5
years of professional experience

Work History

SEO Specialist

Australian Internet Advertising
01.2025 - Current
  • Managed SEO accounts, ensuring client satisfaction and achieving desired outcomes.
  • Developed and implemented SEO strategies focusing on content clusters, domain authority, and semantic SEO.
  • Conducted comprehensive website audits using Screaming Frog and SEMrush.
  • Acquired guest post backlinks and managed effective backlink providers.
  • Performed website edits on WordPress, Webflow, Shopify, and custom websites.
  • Tracked and reported performance metrics using Search Console and GA4.
  • Managed client approvals, client management, and account management.
  • Worked on mapping collection/category pages for e-commerce brands.
  • Achievements:
  • Increased client retention by providing great results while growing the book over time.
  • Improved site performance through effective on-site optimisation and technical SEO.
  • Conducted keyword research to optimize website content for search engine visibility.
  • Managed client websites on our hosting platform, with hands-on experience in domain management, cPanel, and WHM, including troubleshooting hosting and website-related issues such as downtime, DNS errors, and email configurations.

Web Design Intern

All In IT Solutions
04.2024 - 06.2024

Experience: Achievements:

  • Designed and developed responsive websites using WordPress, ensuring cross-device compatibility and user-friendly navigation.
  • Customized WordPress themes and plugins using HTML, CSS, and JavaScript to match client branding and functionality requirements.
  • Assisted in the design and layout of web pages, applying modern UI/UX principles to enhance user engagement and visual consistency.
  • Collaborated with senior developers and designers to implement website updates, troubleshoot layout issues, and ensure performance optimization.
  • Worked closely with clients to gather requirements, create wireframes, and deliver pixel-perfect website designs aligned with their business goals.
  • Built two fully functional client websites during the internship, one for a boxing gym and another for a corporate digital service, both launched successfully.
  • Improved site loading speed by optimizing images, using clean CSS/JS code, and applying caching techniques.
  • Reduced bounce rate on redesigned pages by enhancing visual hierarchy, implementing responsive design, and simplifying navigation.
  • Received positive client feedback for creativity, design quality, and attention to detail.
  • Gained hands-on experience with WordPress CMS, including plugin configuration, SEO basics, and custom theme editing.
  • Designed user-friendly web layouts to enhance user experience and engagement.

SEO Specialist | Web Design

Elance Digital Media
09.2020 - 06.2022
  • Provided SEO consulting and strategy development for various clients.
  • Assisted in acquiring guest post backlinks and finding effective backlink providers.
  • Conducted keyword research and content optimisation using AI tools.
  • Developed and maintained websites on WordPress, and Shopify.
  • Ensured client management, from initial proposals to final approval.
  • Managed client websites on our hosting platform, with hands-on experience in domain management, cPanel, and WHM, including troubleshooting hosting and website-related issues such as downtime, DNS errors, and email configurations.
  • Some of the websites worked on are
  • http://elancedigitalmedia.com
  • https://hamasteel.com
  • https://ciceducationhub.com


Education

Master of Information System Management - Information System

University of Southern Queensland
Sydney, NSW
10-2024

Bachelor in Information System (BIT) - Information Technology

University of Northampton (Nami College)
Kathmandu, Nepal
08-2020

Skills

  • SEO Tools: Screamingfrog, SEMrush, AHREFS, RankMath, Yoast SEO
  • Technical Skills: HTML, CSS, Javascript, WordPress development, Webflow, Shopify
  • SEO Strategies: Reverse Silo, Silo content, Content cluster, Topical authority, Domain-level relevance
  • Content & Backlinking: Acquiring guest post backlinks, Finding effective backlink providers, Digital PR for link building
  • Client & Account Management: Client approval, Client management, Account management
  • Analytics & Reporting: Universal Analytics, GA4, Search Console, Conversion tracking, Looker Studio
  • Marketing & Strategy: Multi-channel strategy, Keyword optimisation, Finding converting keywords using paid ads, ROI analysis, CRO, UX/UI improvements
  • Team Skills: Managing people, Team building, Strategy development, Objective setting, Achieving targets

Timeline

SEO Specialist

Australian Internet Advertising
01.2025 - Current

Web Design Intern

All In IT Solutions
04.2024 - 06.2024

SEO Specialist | Web Design

Elance Digital Media
09.2020 - 06.2022

Master of Information System Management - Information System

University of Southern Queensland

Bachelor in Information System (BIT) - Information Technology

University of Northampton (Nami College)
Subesh Thapa