Subroto Choudhury

• Lead the end-to-end product strategy and execution for a high-impact portfolio, including robotics, automated micro-fulfillment centers (MFCs), customer fulfillment centers (CFCs), and the Woolworths Driver App.
• Spearheaded the product and technology delivery of Woolworths’ first automated fulfillment center — a landmark $250M investment transforming national fulfillment capabilities.
• Successfully launched six Micro Fulfilment Centres across Australia and New Zealand, significantly improving last-mile efficiency and store throughput.
• Managed and scaled 4–5 cross-functional product teams, overseeing product budgets ranging from $10M to $15M across automation, last-mile delivery, and digital experiences.
• Drove a 40% increase in throughput at automated sites by introducing data-led improvements and system-level enhancements.
• Led enhancements to the Woolworths Driver App (WoW Driver), improving delivery KPIs, and reducing SMS operational costs by 52% through optimized communications workflows.
• Played a strategic role in partner negotiations, executive communications, Steering Committees, and go-to-market planning—from raising internal funds to post-launch support.
• Championed a strong product mindset across teams, fostering collaboration, continuous improvement, and celebrating delivery milestones.

• Defined and executed the product strategy for the company’s flagship Order Management System (OMS), enabling enterprise clients to optimize inventory, fulfillment, and delivery operations at scale.
• Led four cross-functional teams through a transformational shift from delivery-led to product-led operating models, introducing product principles, roadmapping best practices, and prioritization frameworks.
• Oversaw product initiatives related to audit compliance for grants, and drove strategic collaborations by establishing new technology and implementation partnerships.

• Founded and scaled the Product Management and User Experience function, building and mentoring five high-performing product and design teams.
• Built and managed a portfolio of enterprise-grade retail tech products, including an Order Management System (OMS), Catalog Management, and Inventory Management platforms.
• Led the end-to-end development of branded mobile apps and direct-to-consumer websites (e.g., in.puma.com), alongside integrations with leading marketplaces (Amazon, Flipkart, Lazada, and Zalora) and logistics providers (e.g., DHL).
• Instrumental in scaling the business from $5M to ~$90M in GMV in under three years, driving the onboarding of 40+ global brands into the omnichannel retail ecosystem.
• Spearheaded the company’s selection into Microsoft’s Accelerator Program, and completed executive training for technology scale-ups focused on product-led growth.
• Led pre-sales for India and enterprise solution sales in Singapore, bridging business needs with product capability, and implementation planning.
• Represented the product function in the Series A fundraising round, engaging with over 20 global venture firms, and successfully contributing to capital raise initiatives.

• Built the Product and Design function from the ground up, scaling to six product teams that delivered a B2B marketplace platform from concept to launch.
• Defined and led the product and design strategy, resulting in the successful rollout of the marketplace website, iOS, and Android apps, powering rapid growth to over $50 million in GMV.
• Served as the product lead for board and investor presentations, playing a pivotal role in raising $20M in Series A funding by clearly articulating the product vision, customer impact, and growth potential.

Nordstrom (U.S.)

• Successfully launched Nordstrom’s omnichannel Availability Service, an enterprise-grade solution unifying inventory availability across 320+ stores (3 subsidiaries), customer service channels, and geographies (U.S., Canada, Puerto Rico). This initiative reduced order cancellations by 1%, improving customer experience, and operational efficiency.

Bed Bath & Beyond (U.S.)

• Led the rollout of a multi-channel Product Information Management (PIM) system using STIBO Systems, consolidating product data across websites, stores, and subsidiaries (Bed Bath & Beyond, Harmon, and CTS). This reduced product onboarding lead time from 3 months to under 4 weeks, accelerating go-to-market speed.

Essilor (U.S.)

• Delivered a unified customer view platform using TIBCO systems that integrated data across Essilor subsidiaries (Essilor, Varilux, Crizal), enabling a consolidated customer management and rewards system to drive loyalty and personalized experiences.

• Business Consultant with extensive experience leading the strategy, feasibility, and rollout of B2B telecom products for global clients, such as British Telecom. Successfully managed seven product and service launches, including the critical telecom solution used to broadcast the 2021 London Olympics. Adept at coordinating over a dozen cross-functional teams across multiple geographies and partner organisations to deliver complex, high-stakes projects on time and within scope.