Summary
Overview
Work History
Education
Skills
Languages
Timeline
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SUDHEER BABU KAITHAPALLI

Melbourne,VIC

Summary

Dynamic digital marketing professional with extensive experience at BigC Mobiles Pvt. Ltd., excelling in e-commerce management and data analysis. Proven track record in leading cross-functional teams, optimizing SEO strategies, and enhancing campaign performance. Adept at budget management and fostering strategic partnerships, driving significant growth in online visibility and engagement.

Overview

14
14
years of professional experience

Work History

Assistant Manager – E-Commerce & Digital Marketing

BigC Mobiles Pvt. Ltd.
01.2022 - Current
  • Leading e-commerce operations including product life cycle management, pricing strategies, and promotional planning.
  • Managing digital marketing budgets, campaign scheduling, and ROI tracking.
  • Building strategic partnerships with e-commerce platforms and negotiating banner placement and ads.
  • Supervising a cross-functional team of marketers, designers, and customer support staff.
  • Providing monthly reports to senior management with KPIs, conversion metrics, and recommendations.

Lead Executive – Digital Marketing & Website Maintenance

BigC Mobiles Pvt. Ltd.
01.2017 - 12.2022
  • Led a team of digital marketers and web admins in the planning and execution of all digital marketing initiatives.
  • Oversaw regular content updates, blog integration, and backend optimization of the company website.
  • Implemented technical SEO best practices and improved site performance and search rankings.
  • Conducted competitor benchmarking and adapted content strategies to boost engagement.
  • Worked with developers to enhance UX/UI and ensure mobile responsiveness across platforms.

Digital Marketing / E-Commerce Executive

BigC Mobiles Pvt. Ltd.
01.2014 - 12.2017
  • Managed product listings and content updates on e-commerce platforms including Amazon, Flipkart, and internal CMS.
  • Developed and executed SEO and SEM strategies to increase website traffic and visibility.
  • Coordinated digital ad campaigns on social media (Facebook, Instagram) and Google Ads.
  • Worked closely with creative teams to design and deploy digital banners, newsletters, and promotions.
  • Monitored campaign performance using tools such as Google Analytics and provided performance insights.

Marketing Executive

BigC Mobiles Pvt. Ltd.
02.2011 - 12.2014
  • Coordinated in-store promotions and executed ATL/BTL marketing strategies to improve customer footfall.
  • Collaborated with product and branding teams to design local marketing initiatives.
  • Conducted market research to evaluate customer trends and competitor analysis.
  • Collected customer feedback and provided input for product positioning and pricing.
  • Created visual merchandising plans and promotional collateral.

Education

Multimedia

ICAT
India
01.2007

Bachelor of Science - Computer Science

Aeronautical Engineering
India
06-2006

Skills

  • E-commerce management
  • Digital marketing
  • Data analysis
  • SEO optimization
  • Content management
  • Budget management
  • Team leadership
  • Market research
  • Negotiation skills
  • Problem solving
  • Employee engagement
  • Multitasking and organization
  • Financial reporting
  • Vendor relationship management

Languages

English
Professional
Hindi
Full Professional
Telugu
Full Professional

Timeline

Assistant Manager – E-Commerce & Digital Marketing

BigC Mobiles Pvt. Ltd.
01.2022 - Current

Lead Executive – Digital Marketing & Website Maintenance

BigC Mobiles Pvt. Ltd.
01.2017 - 12.2022

Digital Marketing / E-Commerce Executive

BigC Mobiles Pvt. Ltd.
01.2014 - 12.2017

Marketing Executive

BigC Mobiles Pvt. Ltd.
02.2011 - 12.2014

Multimedia

ICAT

Bachelor of Science - Computer Science

Aeronautical Engineering

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