Sue Ballesty
Castle Hill,NSW
Summary
Accomplished Marketing Manager with 30 years’ experience in Residential, Retail, Commercial, and Industrial Property Management. Renowned for crafting strategic and successful marketing campaigns that drive awareness, boost market share, and establish industry leadership. Exceptional communicator with a proven track record in project management, team building, stakeholder relations, and campaign optimisation.
Overview
31
31
years of professional experience
Work History
Marketing & Communications Manager
Renascent
St Leonards
10.2023 - Current
- Developed and implemented National re-brand across all platforms.
- Collaborated with internal stakeholders to define brand objectives, goals, and strategies.
- Created and managed campaigns to increase brand awareness and lead generation.
- Created content for various media platforms including websites, blogs, social media posts, newsletters and sales collateral.
- Developed a new website, ensuring alignment with digital and social channels.
- Analyzed data from marketing campaigns to evaluate performance and optimize results.
Head of Marketing
Akura Property
Rhodes/Bathurst, NSW
04.2022 - 06.2023
- Led Akura's expansion from regional NSW into Sydney and VIC.
- Leveraged industry trends and competitor analysis to identify market gaps, driving growth and performance.
- Developed and executed long-term brand strategies for various products and services, tailored to specific target audiences.
- Implemented digital marketing plans incorporating SEO, social media, blogs, and video testimonials.
Corporate Marketing Manager
Landmark Group
Sydney, NSW
05.2021 - 03.2022
- Developed national marketing plan, aligning sub-brands for growth.
- Created integrated marketing and communications campaigns.
- Cultivated partnerships with stakeholders to boost community awareness.
- Coordinated events to enhance brand visibility and showcase projects.
- Developed marketing strategies aligned with corporate objectives and market trends.
Marketing Manager
Dexus
Sydney, NSW
04.2019 - 03.2021
- As Marketing Manager of Gateway, Retail and Commercial Tower, I created a new revenue stream for Dexus, securing five grants from City of Sydney and Create NSW.
- Developed an Outdoor Dining Activation Plan with Council and Transport NSW.
- Supported critical tenants during Covid, enhancing long-term viability.
- Advised Commercial and Development teams on various CBD projects.
Marketing Director
Ecove Group
Sydney Olympic Park, NSW
11.2008 - 12.2018
- Launched Ecove Group with core management.
- Developed and implemented corporate brand identity across multiple channels.
- Led the launch of seven major high-rise developments, including mixed-use, residential, retail, and commercial projects.
- Fostered strong relationships with key stakeholders, including SOPA and Council.
- Penetrated new markets through strategic analysis and focused targeting.
Marketing Manager
Just Projects
Sydney, NSW
05.2006 - 09.2008
- Various part-time placements across Sydney shopping centre portfolio whilst parenting young family.
Marketing Manager
Multiplex
Sydney, NSW
01.2005 - 02.2006
- Launched World Square through an extensive multi-channeled campaign.
- Collaborated with Leasing and Development teams to identify spend potential and ideal tenancy mix for new CBD centre.
- Introduced performance analysis to track individual stores in critical post-launch period.
Marketing Manager
Lend Lease
Campbelltown, NSW
01.2004 - 01.2005
- Marketing Manager of Macarthur Square during extensive redevelopment.
- Implemented multi-layered communication program, engaging internal and external stakeholders with key milestones and stage launches.
Marketing Manager
Westfield
Hornsby, NSW
02.2003 - 03.2004
- Marketing Manager at Westfield Hornsby.
- Managed team of three marketing staff and 20 customer service team members.
Marketing Manager
Byvan
Wollongong, Shellharbour, Gold Coast, Rockhampton, Brisbane, Toowong
01.1993 - 01.2003
- Enjoyed 10 years working with Byvan Management, initially in NSW, relocating to QLD.
- Exposure to vastly different markets across regions; suburban, rural, tourist, CBD and regional trade areas.
Skills
Marketing Campaign Management
Strategic Planning and Performance Analysis
Corporate Branding and Communication
CRM and Database Optimisation
Social Media Marketing
Digital Analytics and Optimisation
Website development, Wordpress
Copywriting and Content Creation
Community Support
- Board Member of HCU Network Australia, supporting children with rare diseases
- Launched 'Walk n Talk' in the Hills District, offering mental health support network
- Support Room to Read, educating children in underprivileged communities globally
References
- Available on request
Timeline
Marketing & Communications Manager
Renascent
10.2023 - Current
Head of Marketing
Akura Property
04.2022 - 06.2023
Corporate Marketing Manager
Landmark Group
05.2021 - 03.2022
Marketing Manager
Dexus
04.2019 - 03.2021
Marketing Director
Ecove Group
11.2008 - 12.2018
Marketing Manager
Just Projects
05.2006 - 09.2008
Marketing Manager
Multiplex
01.2005 - 02.2006
Marketing Manager
Lend Lease
01.2004 - 01.2005
Marketing Manager
Westfield
02.2003 - 03.2004
Marketing Manager
Byvan
01.1993 - 01.2003
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