Sue Lynne Cui

• Developed and executed strategic marketing and brand strategies to position CherryHill as a premium Australian cherry brand in domestic and international markets. Steered international marketing strategy, capturing a 18% increase in global market share within the first year, exceeding projections by 10%.
• Pinpointed three untapped markets in Asia, resulting in 10+ qualified leads and facilitating distribution partnerships with 4 new retailers. Contributing to a 25% increase in global market share within two years.
• Built and nurtured strategic relationships with key stakeholders, distributors, and retailers, driving a 15% increase in lead generation
• Led profile-raising initiatives that increased CherryHill's brand visibility by 25%, enhancing market credibility and driving a 20% boost in consumer trust metrics over 12 months.
• Built and managed brand profiles and marketing campaigns, leveraging SEO, SEM, and social media, which expanded audience reach by 40% YoY and improved engagement rates by 28% through data-driven segmentation.
• Built and maintained strong client relationships, securing new partnerships and driving revenue growth in key markets through strategic client relationship management.
• Led cross-functional collaboration to align business development initiatives with brand and marketing strategies, resulting in a 15% improvement in campaign ROI

• Designed and executed marketing strategies, revitalized brand presence, resulting in a 30% increase in website traffic and a 40% boost in social media engagement, reaching the highest engagement rate in 2 years.
• Organized large-scale events (seminars, expos, roadshows) with record attendance, generating 1,200+ qualified leads
• Optimized CRM strategies, improving lead conversion by 14% and sales pipeline efficiency
• Managed a 4-member team and coordinated with 5 business partners toward the successful launch of new property projects.

• Created and implemented comprehensive marketing strategies, contributing to 38% business growth in client marketing services
• Led digital transformation initiatives, enhancing brand presence through SEO, SEM, and content marketing
• Managed PR and media relations, securing coverage in 30+ publications
• Designed China market entry strategies for clients, facilitating successful expansion and customer acquisition

• Developed marketing strategies for China, Hong Kong, and Taiwan markets, increasing brand visibility by 20%
• Managed corporate events, trade shows, and roadshows, attracting 3,000+ attendees annually
• Conducted market research and customer insights analysis, refining advertising and promotional programs

• Led global marketing campaigns and PR initiatives, improving market positioning across key regions
• Conducted market intelligence research, providing actionable insights for business growth
• Developed promotional plans and budget strategies, optimizing ROI for marketing spend