Sunam Thapa
Brisbane,QLD
Summary
Result oriented digital marketing professional with an extensive proven track record of developing engaging content, managing online communities, and executing successful digital marketing initiatives. Demonstrated success in utilizing CRM tools and CMS platforms to streamline project management and content strategies. Skilled in SMM tools, team leadership, project management, and collaborated with cross-functional teams to develop visually compelling and engaging content, facilitate social media calendars and analyse metrics.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing and Social Media Marketing Manager
ET Education and Visa Services
08.2023 - Current
- CRM Management: Utilized JIRA and Trello for effective project management, tracking tasks, and coordinating with team members to ensure timely execution of marketing campaigns
- Content Management Systems: Administered and updated content on WordPress and Salesforce platforms, enhancing user experiences and ensuring accurate, engaging content
- Campaign Monitoring and Optimization: Managed email marketing campaigns using Vision6 and Campaign Monitor, monitoring performance metrics, and optimizing strategies to improve engagement and conversion rates
- SEO Implementation: Leveraged SEMrush for keyword research and SEO optimization, improving search engine rankings and driving organic traffic to the website
- Web and Email Testing: Employed Litmus to conduct comprehensive testing of emails and web content, ensuring compatibility across various platforms and devices
- Web Development: Applied HTML, CSS, and JavaScript to design and customize web pages and email templates, enhancing visual appeal and functionality
- Graphic Design: Created and edited visual content using Adobe Photoshop to support marketing materials and campaigns
- Content Creation: Crafted compelling blog posts, social media content, and other digital materials, aligning with branding guidelines and marketing objectives.
Digital Marketing and Social Media Marketing Manager
XcelTrip - Travel with Crypto (Singapore - WFH)
03.2021 - 03.2022
- Spearheaded the social media strategy for XcelTrip and its five subsidiaries, driving a significant increase in brand awareness and online presence across platforms
- Developed and implemented tailored social media campaigns for each brand of XcelTrip, resulting in a combined huge growth in followers and engagement within the first year
- Managed daily social media content across various platforms using tools such as Buffer and Hootsuite, ensuring consistent posting schedules and maintaining a cohesive brand presence for XcelTrip
- Established and maintained cohesive brand identities across all social media channels, ensuring consistency in messaging and visual representation
- Contributed to the successful launch of XcelDefi, XcelTrip's new cryptocurrency innovation, by developing and executing a strategic social media content plan aimed at raising awareness and driving engagement on different social media platforms
- Conducted Facebook advertising campaigns, utilizing Facebook Ads Manager to target specific demographics and optimize ad performance
- Presented regular reports and insights to senior management, demonstrating the impact of social media efforts on key performance indicators and ROI
- Used Google Analytics to track website performance and campaign effectiveness, analyzing data to provide insights and recommendations for continuous improvement.
Social Media and Digital Marketing Executive
Mega Web Link
Kathmandu, Nepal
03.2019 - 03.2021
- Tailored social media and digital marketing strategies for Mega Web Link and its diverse clients among spanning hotels, educational consultancy, and online retailers, among others, resulting in a collective increase in brand visibility and engagement within the first six months
- Managed daily social media content across various platforms using tools such as Buffer and Hootsuite, ensuring consistent posting schedules and maintaining a cohesive brand presence for Mega Web Link's clients
- Responsible for Content Management by using HTML, CSS in the platform like WordPress
- Increasing SEO of the website by using SEMRUSH tool
- Utilized sophisticated targeting options and audience segmentation techniques to reach highly relevant audiences across platforms such as Facebook, Instagram, Twitter, and LinkedIn
- Provided monthly reports to clients, offering detailed insights into campaign performance metrics such as impressions, clicks, conversions, and cost metrics, along with actionable recommendations for optimization and future strategies
- Crafted engaging and informative blog posts for Mega Web Link's website, covering a diverse range of topics relevant to its target audience, including digital marketing trends, industry insights, and best practices.
Education
Master of Information Systems (MISP) -
University of Southern Queensland
Springfield, QLD05-2024
Skills
- CRM - JIRA, Trello
- CMS - WordPress, Salesforce
- CAMPAIGN MONITORING (EDM) - Vision6, Campaign Monitor
- SEO TOOLS - SEMRUSH, Google Keyword Planner, Ahrefs
- TESTING TOOLS - Litmus, Email on Acid
- LANGUAGES - HTML, CSS, JavaScript
- ADOBE TOOLS - Photoshop, Canva
- SOCIAL MEDIA MANAGEMENT TOOLS - Hootsuite, Buffer, Sprout Social
- SOCIAL MEDIA ADVERTISING TOOLS - Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, TikTok Ads
- REPORT ANALYIS TOOLS - Google Analytics, Power BI, Zoho Social
- TEAM COMMUNICATION TOOLS - Slack, Microsoft Teams, Asana, Discord
Websites
Certification
- Fundamentals of Digital Marketing - Google Digital Garage
- Facebook Marketing - Elance Digital Media
- Web Design - Broadway Infosys
Timeline
Digital Marketing and Social Media Marketing Manager
ET Education and Visa Services
08.2023 - Current
Digital Marketing and Social Media Marketing Manager
XcelTrip - Travel with Crypto (Singapore - WFH)
03.2021 - 03.2022
Social Media and Digital Marketing Executive
Mega Web Link
03.2019 - 03.2021
Master of Information Systems (MISP) -
University of Southern Queensland
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