Summary
Overview
Work History
Education
Skills
Timeline
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Sunny Bui

Panania,NSW

Summary

Highly motivated and results-oriented Senior Retail Specialist with over 9 years of experience in luxury retail environments. Proven track record of delivering exceptional customer service, problem solving, driving sales, and implementing effective CRM strategies. Seeking to leverage extensive experience to contribute to the success of a dynamic and people-focused organization.

Overview

11
11
years of professional experience

Work History

Senior Retail Specialist

Chanel
01.2020 - Current
  • Managed back-end systems and POS, iCoco, OAB and ORT testing, utilizing deep knowledge of POS systems to troubleshoot and resolve technical issues efficiently
  • Facilitated rollout and training of RLDP, providing assistance and problem-solving for Chanel et Moi
  • Managed day-to-day operational tasks and oversaw communication channels between call centre, repair centre, warehouse, head office, and courier companies to ensure smooth operations, proactively resolving any issues to minimize disruptions
  • Worked closely with management team to address end-of-day issues, investigating errors and discrepancies, and implementing corrective actions to improve operational efficiency
  • Managed and trained team FAs to ensure adherence to routine procedures and protocols, fostering culture of continuous improvement and excellence
  • Collaborated with Marketing and CEE to develop and implement CRM tools and actions, including loyalty programs and customer engagement initiatives, adapting strategies based on customer feedback and market trends
  • Acted as main contact person for all CRM-retail projects implementation, facilitating effective cross-functional communication and problem-solving to ensure successful project execution
  • Analyzed monthly marketing reports and develop action plans in collaboration with FAs to optimize sales and client engagement strategies, identifying areas for improvement and implementing innovative solutions
  • Conducted regular training briefs with FAs to ensure consistent and high-quality customer service delivery, leveraging problem-solving skills to address training gaps and enhance team performance
  • Coordinated packaging, stationery and F&B for boutique events, employing problem-solving skills to anticipate and address potential challenges, ensuring seamless execution and positive customer experiences
  • Supported inventory team with stock requests, deliveries and managing stock loss, and identify root cases of inventory discrepancies and implement corrective actions.

Fashion Advisor/ Visual Merchandise Specialist/ Visual Merchandiser

Chanel
11.2015 - 01.2020
  • Provided exceptional customer service and after-sales support, employing problem-solving skills to resolve customer complaints and ensure customer satisfaction
  • Collaborated with VM team to create and implement seasonal window display changes and boutique layout adjustments to optimize visual impact and drive sales
  • Maintained display and updated VM information material in the boutique to ensure accuracy and consistency in brand messaging
  • Provided basic trainings to new team members and addressed training gaps to ensure alignment with brand standards
  • Supported the team with VM matter, including ordering props and organizing stock transfers.

Senior Sales Associate

Miu Miu/Prada
06.2013 - 10.2015
  • Assisted the management team and reported to Buyer to identify sales and marketing opportunities to develop and implement strategies to drive sales growth
  • Supported VM team with boutique display changes and stock replenishment to optimize visual impact and ensure optimal stock levels
  • Managed Stockroom replenishment, restock, store transfers and stock take to address discrepancies and optimize stock management processes
  • Utilized SAP software and CRM system for stock management and customer relationship management to trouble shoot system issues and maximize efficiency
  • Maintained a high level of cultural, fashion, and trends awareness to assist customers effectively and to anticipate as well as address customer needs.

Education

Master of Business Administration (Marketing) -

Charles Sturt University
06.2013

Bachelor of Business Administration (Marketing) -

University of Wales
10.2010

Skills

    • Exceptional customer service
    • CRM implementation
    • Proficient in POS and back-end operations
    • Inventory management
      • Visual Merchandising
      • Sales analysis and reporting
      • Strong communication and interpersonal skills
      • Problem-solving skill

Timeline

Senior Retail Specialist

Chanel
01.2020 - Current

Fashion Advisor/ Visual Merchandise Specialist/ Visual Merchandiser

Chanel
11.2015 - 01.2020

Senior Sales Associate

Miu Miu/Prada
06.2013 - 10.2015

Master of Business Administration (Marketing) -

Charles Sturt University

Bachelor of Business Administration (Marketing) -

University of Wales

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Sunny Bui