Results-driven Senior Digital Producer with proven experience in enterprise-level content management, web production, and UX collaboration. Adept in Adobe Experience Manager (AEM), SEO, and digital compliance. Proven ability to align technical content solutions with business goals, optimize customer journeys, and deliver accessible, high-performing websites. Strong communicator and stakeholder manager, known for bridging the gap between technical and non-technical teams. Content professional with strong commitment to creating compelling digital experiences. Proven track record in developing and managing content that aligns with business goals while enhancing online presence. Recognized for effective collaboration and adaptability in dynamic environments, leveraging skills in SEO optimization and CMS platforms.
Hi, I’m
SUPRIYA RAZDAN
McKinnon,VIC
Summary
Overview
21
years of professional experience
1
Certification
Work History
Telstra
Senior AEM Web Content Producer
07.2023 - Current
Job overview
- Lead AEM content production for enterprise websites; implement HTML for custom modules.
- Collaborate with UX, developers, stakeholders to deliver accessible and optimised websites.
- Drive SEO performance using SiteImprove and adhere to accessibility standards (WCAG).
- Implement Experience Fragments and APIs to improve web performance.
- Conduct QA, troubleshooting, and cross-device/browser testing for ongoing releases.
- Developed engaging web content that enhanced user experience across multiple platforms.
- Collaborated with cross-functional teams to align content strategies with organizational goals.
- Conducted keyword research to optimize SEO and improve search engine rankings.
- Analyzed website metrics to identify areas for improvement and implement data-driven content strategies.
- Ensured all published content adhered to established style guidelines, maintaining a cohesive brand identity across channels.
- Managed content updates and maintenance, ensuring accuracy and relevance of information.
Globant (Salesforce Digital Projects)
Senior AEM Web Content Specialist
01.2019 - 01.2021
Job overview
- Produced and localised content for Salesforce.com using AEM and HTML/CSS.
- Collaborated with UX, content, and visual design teams to build regional web experiences.
- Tested and deployed SEO-optimised, responsive sites across browsers/devices.
- Ensured content met brand guidelines and accessibility standards.
- Remote
- Collaborated with cross-functional teams to streamline content updates and ensure brand consistency.
- Developed engaging web content aligned with Salesforce best practices.
- Conducted SEO analysis to optimize website visibility and enhance user experience.
- Implemented content management system (CMS) enhancements to improve workflow efficiency.
- Optimized website performance by regularly auditing site content, identifying areas for improvement, and implementing necessary changes.
Wipro
Web Content Author
01.2017 - 01.2018
Job overview
- Managed B2C content using Drupal and Marshall CMS.
- Conducted QA testing and optimised for mobile and cross-browser compatibility.
- Collaborated with customers to meet advertising and messaging goals.
- Developed engaging content for technical documentation and user manuals.
- Edited and revised manuscripts to ensure clarity, accuracy, and coherence.
- Implemented feedback from peer reviews to improve overall quality of publications.
InfoEdge
Corporate Sales Executive
01.2016 - 01.2017
Job overview
- Sold digital recruitment products to enterprise clients.
- Created lead database via cold-calling, referrals, and CRM tools.
- Developed and maintained relationships with key corporate clients to drive sales growth.
- Executed targeted sales strategies to enhance product visibility and market penetration.
- Analyzed market trends to inform sales tactics and improve competitive positioning.
IBM
Technical Support Analyst
01.2005 - 01.2008
Job overview
- Provided technical support for broadband and router issues.
- Worked as Quality Analyst conducting audits and providing team feedback.
- Provided technical support to resolve hardware and software issues for end-users.
- Diagnosed system failures using diagnostic tools and troubleshooting techniques.
- Analyzed user feedback to identify recurring issues and recommend solutions.
- Maintained high levels of customer satisfaction through empathetic listening and effective communication skills.
Education
IIBM Pune
MBA from IT Systems
01.2010
University Overview
Kurukshetra University
BCA from Computer Applications Development
01.2003
University Overview
Skills
- Adobe Experience Manager (AEM), WordPress, Drupal, Marshall CMS
- HTML, CSS, JavaScript, Web Accessibility (WCAG)
- SEO/SEM – BrightEdge, SiteImprove, Google Analytics, Google Ads
- UX Collaboration, Experience Fragments, APIs, Wireframes (Figma, Miro)
- Agile Project Management – Jira, Scrum, Kanban
- Marketing Automation – HubSpot, Email Platforms
- QA, Troubleshooting, Technical Documentation
- Content editing
- Keyword research
- CMS expertise
Accomplishments
Accomplishments
- Achieved SEO & WCAG 2.2 through effectively helping with SiteImprove tool offering great results increasing great conversion rates
- Collaborated with the team on various campaigns (Black Friday, EOFY, Christmas) to bring in great results
- Written 2 articles on Medium platform on content strategy and Strengthening sales:
https://medium.com/@supriya-razdan
Certification
- Digital Marketing Specialist – Lavenir Institute (2017–2018)
- BrightEdge Certified | HubSpot | Scrum Certified | Udemy – Marketing Automation
Languages
English
Professional Working
Hindi
Native or Bilingual
Timeline
Senior AEM Web Content Producer
Telstra
07.2023 - Current
Senior AEM Web Content Specialist
Globant (Salesforce Digital Projects)
01.2019 - 01.2021
Web Content Author
Wipro
01.2017 - 01.2018
Corporate Sales Executive
InfoEdge
01.2016 - 01.2017
Technical Support Analyst
IBM
01.2005 - 01.2008
IIBM Pune
MBA from IT Systems
Kurukshetra University
BCA from Computer Applications Development
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