Vinay Sharma

• Established Bankwest's Data, Analytics, and AI Centre of Excellence.
• Developed a clear roadmap, built a compelling business case, secured funding and assembled a high performing team.
• Rolled out Nudge Studio to deliver personalized, context-driven customer interactions at scale, enhancing customer engagement.
• Collaborated with Credit Cards and Call Centre teams to launch real-time nudges for customer resolution, reducing call volumes and enhancing experience.
• Implemented MLOps solution and framework to streamline model deployment, monitoring, and performance, significantly improving operational efficiency and model accuracy.

Emerging Data/AI capabilities

• Driving the creation of strategic roadmap and architecture blueprints for an agentic data platform with intent to elevate role of data from passive to active.

• Business leader driving transformation initiatives that are defining next 3/5 years Customer engagement & Data management blueprint for DBS Consumer Banking Group across the region
• Collaborate with group data & customer management leadership team to lay down 3 years strategy roadmap for CBG Customer Management platform.
• Responsible for laying down & executing channel agnostic architecture blueprint enabling country teams with personalisation & customer journey engagement capability that aligns with our overarching strategy of Cognitive Banking.
• Driving adoption of platform that serves as the bedrock for all personalised engagement nudges across region for consumer banking group driving $60 Mil of revenue.
• Developed and rolled out governance plan in collaboration with country business heads to establish and achieve long-term & short-term business objectives.
• Standardised & rolled out measurement framework to track metrics on adoption & effectiveness of customer engagement initiatives across the region.
• Identify & collaborate with start-ups to drive experiments that can significantly improve customer engagement & experience.

Key Achievement:

• Customer engagement revenue grew 3X over last 6 years
• Enabled personalisation @scale with ~40Mn nudges per month 4X increase in last 6 years.

Data management & transformation

• As a first in DBS, responsible to move CBG data into centralized future ready cloud architecture ensuring adherence to country specific regulatory requirements, driving a bottom-line impact of $12mil towards infra, service maintenance and licenses.
• Drive adoption of cloud platform by collaborating with country teams to identify use cases in consumer banking group to drive business impact.
• Responsible to develop reusable data asset (Customer 360 mart) to enable AI/ML based customer engagement use cases to drive business impact @scale.
• Experiment new data capabilities & solutions with a vision to democratize use of data across DBS.

General Management

• Budgeting, Planning, Tracking
• Present and Pitch to relevant Executive Sponsors
• Hire, mentor & help grow team member.
• Represent DBS on public platform as keynote speaker, panelist.
• (SGP Fintec Festival, ET Brand Equity , Singapore Tourism Board)

• Strategic advisor to C-Level executives with commercial responsibilities
• Responsible for establishing and expanding a practice dedicated to digital experience and data. Emphasis was placed on positioning data-driven analytics and personalization as a core value proposition.
• Develop MarTec and/or analytics solution offerings, which best suits client desired objectives.
• Successfully closed deals exceeding $20+ million USD, managed a team of over 20 professionals, including data scientists, technologists, and business analysts.
• Key Deals:
• 1. Store Operation Analytics and Reporting (Food & Beverage)
• 2. Contextual Marketing Solution (Telecom/ Banking)
• 3. Churn Management Analytics - prepaid & postpaid customers (Telecom)
• 4. Yield & Load factor Enhancement Analytics (Airline)
• (Clients: DTAC, StarHub, SingTel, CelCom, Du Telecom, MasWings, JFC Corporation, Land Transport Authority SGP, TelkomSel)

• Responsible for delivery of voice and data products for 12 of 23 operational circles in India
• Plan, design & implement e2e comprehensive product strategies for increasing customer market share and driving revenue market share.

• Providing B2B voice and data solutions to large corporate.