SURESH KUMARADAS
CRAIGIEBURN
Overview
4
4
years of professional experience
Work History
CUSTOMER & CATEGORY MANAGER - SPRITS AND RTD (Beam Suntory portfolio)
- Collate business & customer requirements, articulate problem statements & develop proof of concept criteria suitable for implementation
- Inspire an insight led team culture driving data led category growth agendas aligned to Shopper problems & RSVP recommendations
- Co-facilitate Customer Joint Business Planning workshops for our Key Retailers in partnership with Sales GMs, Growth Strategy/RGM with a focus on: Developing Range & Space recommendations that deliver to both category & shopper strategies
- Pressure testing Visibility initiatives to ensure alignment to insight-led Shopper Path to Purchase
- Leverage your diverse analytical skills & channel knowledge, in leading best practice Selling Stories for our field, providing clear direction of the role & executional standards for each of our brands
- Drive the Licensed channels’ Insight capability & Perfect Store Framework education & training
- Including outside-in knowledge roundtable collaborations with external industry experts/bodies, as well as co-learning partnerships with BI and the Emerging Business & Strategy team
- Understanding the voice of the customer, the shopper and the channel, leverage insights to influence the RSVP initiatives, achieving win-win outcomes for both the channel and our key retailers & brand partners
- Lead continuous learning & development opportunities and best practice data modelling frameworks.
NEW BUSINESS DEVELOPMENT MANAGER - HORECA
- Pursue new business opportunities in Victoria for Coca Cola Amatil Soft drinks and spirits portfolio
- Conduct on the job training for business development executives
- Champion State Marketing activities (including aggregator/digital marketing)
BUSINESS DEVELOPMENT/ KEY ACCOUNT MANAGER - HORECA
- Manage and grow a designated territory/key account whilst maintaining meaningful commercial relationships
- Drive and execute organizational objectives in the Licensed channel in terms of Range- Enhance availability and visibility of the CCA portfolio
- Share - Drive market Share and share of sales
- Activation – Create opportunities to increase incidents whist enhancing brand equity.
BRAND MANAGER – International Brands
LION bREWERY (CEYLON) PLC
07.2011 - 08.2015
- Consult closely with international Brand custodians (Carlsberg-Denmark, Grupo Modelo -Mexico, Diageo, and Moët-Hennessy -Asia) and develop marketing plans and promotional strategies to suite the local Context and Deliver results on Brand objectives
- Develop and executed an innovative Consumer engagement platform maximizing on key touch points such as Referral marketing (social media & CDR) by liaising closely with agency partners and suppliers
- Drive Volume & Share growth across each brand segment and maximize on return on investment.
Brand Manager – Dunhill and Pall Mall
BRITISH AMERICAN Tobacco – Sri Lanka
- Develop brand strategies to move consumers along the disposition funnel and achieve corporate objectives by consulting closely with implementation agency (O&M)
Channel Development Manager – On Premise/ HoReCa
BRITISH AMERICAN Tobacco – Sri Lanka
- Translate marketing strategy into a on premise strategy.
Customer Activations Manager /Asst Territory Manager
BRITISH AMERICAN Tobacco – Sri Lanka
- Develop and execute customer activations on time in full working closely with internal (project custodians) and external (Agency partners and suppliers) Integrated communications champion to all stakeholders Managing 5 Trade marketing Representatives to achieve Cycle objective in defined territories.
Timeline
BRAND MANAGER – International Brands
LION bREWERY (CEYLON) PLC
07.2011 - 08.2015
CUSTOMER & CATEGORY MANAGER - SPRITS AND RTD (Beam Suntory portfolio)
NEW BUSINESS DEVELOPMENT MANAGER - HORECA
BUSINESS DEVELOPMENT/ KEY ACCOUNT MANAGER - HORECA
Brand Manager – Dunhill and Pall Mall
BRITISH AMERICAN Tobacco – Sri Lanka
Channel Development Manager – On Premise/ HoReCa
BRITISH AMERICAN Tobacco – Sri Lanka
Customer Activations Manager /Asst Territory Manager
BRITISH AMERICAN Tobacco – Sri Lanka
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