Summary
Overview
Work History
Education
Skills
Accomplishments
Internship
Personal Information
Projects
Timeline
Generic

Surobhi Bose

Perth

Summary

I am an optimistic and dedicated professional who enthusiastically takes up responsibilities. I have a great amount of perseverance to achieve my goal. I am 6+ years experienced, Senior Content Writer highly skilled in Content Writing, Market Research, and spearheading a team of in-house content writers. I am seeking a positive environment, where my skills and knowledge can be shared and enriched, positively contributing to the organization and my personal growth.

Overview

9
9
years of professional experience
4
4
years of post-secondary education
3
3
Languages

Work History

Team Lead

Paytm.Com
7 2021 - Current
  • Directed and supervised team of 5 engaged in development of overall website content and 10% increase in traffic growth in 2 quarters.
  • Keyword research, Writing, editing, and proofreading of both fresh and existing content
  • Creating content marketing plan that initiates traffic to major consumer and advisor portals through SEO and strategic content marketing initiatives
  • Working closely with marketing and design team to strategize and optimize web content
  • Keeping UpToDate ongoing digital marketing trends and content strategies
  • Writing website content, on-page, blogs, and guest posts for various blogging websites such as Moneycontrol, Financial Express, Forbes, Entrepreneur, and so on
  • Fulfilling add-on requirements of marketing collaterals
  • Publishing blogs related to various categories and SEO optimization of content
  • Ensure timely delivery of content within given deadline.

Senior Content Writer/Interim Team Lead

Policybazaar.com
04.2016 - 07.2021
  • Contributing to the development of digital content
  • Writing, editing, and proofreading of both fresh and existing content
  • Creating complete content marketing plan that initiates traffic to major consumer and advisor portals through SEO and strategic content marketing initiatives
  • Working closely with marketing and design team to strategize and optimize web content
  • Keeping UpToDate knowledge of ongoing digital marketing trends and content strategies
  • Writing website content, on-page, blogs, and guest posts for various blogging websites such as Moneycontrol, Financial Express, Forbes, Entrepreneur, and so on
  • Fulfilling add-on requirements of marketing collaterals
  • Ensure timely delivery of content within given deadline.

Executive Content Writer

Evolet Healthcare Pvt.Ltd
12.2015 - 01.2016
  • Worked on ideas for website development
  • Developing new content for website
  • Writing blogs and articles highlighting USPs of projects
  • Maintaining monthly report of content requirements
  • Ensuring on-time delivery of content to meet given deadlines.

Executive Content Writer

Udayhomz.com
03.2015 - 10.2015
  • Worked on ideas for website development
  • Developing and proofreading the content
  • Writing SEO web content on real estate properties and upcoming projects
  • Blogs and articles highlighting the USP's of the projects and many more
  • Worked on keyword research development
  • Aiming for the maximum audience and fruitful responses
  • Copy Editing.

Education

Masters Marketing and Innovation Management -

Edith Cowan University (ECU)
Perth, WA
01.2022 - 04.2024

Post-Graduate Diploma (PGDM) in Television and Radio Production/Journalism -

Apeejay Institute of Mass Communication
New Delhi, India
01.2013 - 04.2014

B.A. Journalism and Mass Communication -

Shuats University
Allahabad, India

Skills

Content Writing

Quality Assurance

Team Handling

Editing

Competitor Analysis

SWOT analysis

Social Media Marketing

Content Strategy Development

Strong Research Abilities

Project management experience

User experience understanding

Target Audience Analysis

Keyword Research Proficiency

In-depth industry knowledge

SEO optimization expertise

Accomplishments

  • Star of the Quarter- October-December 2019
  • Start Performer of the Team- July-September 2020
  • Best Team- July-September 2020
  • Participated in Film Festival "Open Frame 2013" organized by Public Service Broadcasting Trust.

Internship

Doordarshan & Rajya Sabha TV, Writing news wraps for speed news, Assisting video editors, Writing news packages, Assisting program producers, Made a News Package on "Charitable Bird Hospital" for the college project., Covered (Multi-Camera) Synergy-2013 and We Care- International Film Festival 2013., Made a Documentary on "Life of Dholakwala"., Made a Short Film on a Student's Hostel Life (Acting, Direction & Camera)

Personal Information

Date of Birth: 11/22/92

Projects

http://www.policybazaar.com http://www.paisawiki.com http://www.docprime.com http://www.policybazaar.ae

Timeline

Masters Marketing and Innovation Management -

Edith Cowan University (ECU)
01.2022 - 04.2024

Senior Content Writer/Interim Team Lead

Policybazaar.com
04.2016 - 07.2021

Executive Content Writer

Evolet Healthcare Pvt.Ltd
12.2015 - 01.2016

Executive Content Writer

Udayhomz.com
03.2015 - 10.2015

Post-Graduate Diploma (PGDM) in Television and Radio Production/Journalism -

Apeejay Institute of Mass Communication
01.2013 - 04.2014

Team Lead

Paytm.Com
7 2021 - Current

B.A. Journalism and Mass Communication -

Shuats University

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