Susan Lin
Summary
Detail-oriented and driven individual with extensive experience in SEO, content creation, and social media management. Coordinated to deliver seven community events in 1 year: organizing, promoting, and advertising with 400 members in attendance.
Overview
1
1
year of professional experience
Work History
Sales Associate
Shochiku Co. Ltd
01.2024 - 03.2024
- Assisted marketing coordinators with website copywriting and proofing, resulting in a 30% follower increase in 1 month
- Processed over 30 sales forms a day and resolved errors by effectively communicating with the internal team to obtain accurate information, ensuring a high level of service for clients
International Liaison
UNSW Nippon Students Association
10.2022 - 08.2023
- Analysed current trends and directed marketing campaigns for Instagram, Facebook and TikTok, resulting in a 15% increase in turnout from 2022 to 2023
- Developed partnerships with 9 clients and 3 organisations to develop custom, branding materials, leading to a 35% ROI on every dollar spent
- Analysed Facebook and Instagram Post Analytics to optimise content strategy
Human Resources Director
UNSW Advertising & Public Relations Society
10.2022 - 08.2023
- Onboarding: Streamlined the recruitment process of 30 internal members through TribeSpot Software
- Project: Oversaw planning and execution of $7000 internal events involving the training of 5 subcommittee members and establishment of onboarding procedures
- Confidentially: As a 1-month-old director, I was trusted with full access to the HR software (Notion) which had all employees personal information.
Education
Bachelor Of Commerce(International) - Marketing and Advanced Japanese Studies
University of New South Wales
Kensington, NSW12.2025
Centre Of Global Education - Marketing And Advanced Japanese
Doshisha University
Kyoto, Japan07.2024
Skills
- Brand strategy
- Copywriting
- Content Creation
- Google Analytics
- Keyword Research
- Microsoft Office Suite
- Search Engine Optimization
- Social Media Management
Awards
- Commerce(International) Exchange Scholarship, 2023 from The University Of New South Wales
- Awarded $7000 New Colombo Plan Mobility Grant for Exchange
Languages
English
Native or Bilingual
Japanese
Professional Working
Chinese (Cantonese)
Limited Working
Timeline
Sales Associate
Shochiku Co. Ltd
01.2024 - 03.2024
International Liaison
UNSW Nippon Students Association
10.2022 - 08.2023
Human Resources Director
UNSW Advertising & Public Relations Society
10.2022 - 08.2023
Bachelor Of Commerce(International) - Marketing and Advanced Japanese Studies
University of New South Wales
Centre Of Global Education - Marketing And Advanced Japanese
Doshisha University
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