Susanna Palm
17A Victoria Street, Henley Beach,SA
Summary
Communications and digital media professional with over 10 years’ experience in journalism, press relations, and social media management. Skilled at leading large-scale campaigns, producing engaging content (with a strong focus on video), and training teams in effective digital dialogue.
Overview
14
14
years of professional experience
Work History
Press Communications Officer, Social Media Manager
City of Malmö
Malmö, Sweden
05.2019 - Current
- Led strategy and management of the city’s overarching social media channels.
- Developed city-wide guidelines and advised departments on digital engagement.
- Project managed the creation of a social media training simulator.
- Produced engaging digital content, with an emphasis on video storytelling.
- Coordinated major digital campaigns.
- Delivered staff training in digital dialogue and social media best practices.
- Oversaw social listening tools and conducted media analysis reports.
- Developed city-wide social media strategies for Malmö City Council to enhance online presence.
- Led social media initiatives, providing expert guidance to departmental managers.
- Created press and crisis communications plans, coordinating responses across multiple departments.
- Provided communication support during crisis management situations.
- Acted as on-call communicator during emergencies to ensure rapid response efforts.
- Identified and countered misinformation and disinformation impacting city reputation.
Video Journalist, Editor & Online Specialist
Swedish Television (SVT)
Halland, Helsingborg & Skåne
08.2014 - 04.2019
- Worked in high-pressure newsrooms, covering breaking news and live broadcasts.
- Conducted investigative reporting.
- Produced multimedia content across broadcast and digital platforms.
- Held roles including deputy news editor, and online news specialist.
Video Reporter & Acting News Editor – TV4 News
Nyhetsbolaget AB
Uppsala, Sweden
01.2014 - 06.2014
- Provided day-to-day editorial leadership and strategic planning for content development.
- Executed video reporting tasks, including filming, editing, and writing for web.
- Directed editorial initiatives to enhance content quality and engagement.
- Produced compelling video segments through meticulous filming and editing processes.
Video Journalist – Sydnytt
Swedish Television (SVT)
Malmö, Sweden
08.2013 - 12.2013
- Produced and edited news stories for broadcast and digital platforms.
- Conducted field reporting to gather relevant information and visuals.
- Filmed compelling content to enhance storytelling across multiple media formats.
Video Reporter & Deputy News Editor – TV4 News
Nyhetsbolaget AB
Halmstad, Sweden
04.2012 - 08.2013
- Led newsroom operations and content development to enhance reporting quality.
- Conducted field reporting to gather accurate information for news stories.
- Produced video content to provide visual coverage of events.
Video Reporter & Online Editor
Kompetens i Skåne AB
Multiple locations
04.2011 - 03.2012
- Produced video reports for TV4 News in Helsingborg and Halland. Enhanced online presence by editing web content for Helsingborgs Dagblad.
Education
Vocational Diploma - Digital Communication
06-2018
- 105 YH credits (Australian equivalent: approximately diploma level)
- Focus on digital strategy, digital media law, civic dialogue, crisis communications, tactical content planning, ethics and digital campaign execution.
Political Science – Level A+B -
- 105 YH credits (Australian equivalent: approximately diploma level)
- Focus on digital strategy, digital media law, civic dialogue, crisis communications, tactical content planning, ethics and digital campaign execution.
Italian – Level A+B -
- 105 YH credits (Australian equivalent: approximately diploma level)
- Focus on digital strategy, digital media law, civic dialogue, crisis communications, tactical content planning, ethics and digital campaign execution.
Bachelor of Journalism & Multimedia -
Comprehensive journalism education with multimedia focus
Skills
- Social media management (Facebook, Instagram, LinkedIn, YouTube)
- Digital campaigns and fundraising support
- Content creation and video production
- Social listening and analytics
- Media relations and crisis communication
- SEO and web content (CMS, WordPress)
- Training and capacity building (staff workshops, simulations)
- Project Management & Stakeholder Engagement
- Resilience against misinformation
Languages
English (fluent), Italian (intermediate), German (basic), Swedish (native).
Timeline
Press Communications Officer, Social Media Manager - City of Malmö
05.2019 - Current
Video Journalist, Editor & Online Specialist - Swedish Television (SVT)
08.2014 - 04.2019
Video Reporter & Acting News Editor – TV4 News - Nyhetsbolaget AB
01.2014 - 06.2014
Video Journalist – Sydnytt - Swedish Television (SVT)
08.2013 - 12.2013
Video Reporter & Deputy News Editor – TV4 News - Nyhetsbolaget AB
04.2012 - 08.2013
Video Reporter & Online Editor - Kompetens i Skåne AB
04.2011 - 03.2012
Yrgo - Vocational Diploma, Digital Communication
Lund University - Political Science – Level A+B,
Lund University - Italian – Level A+B,
Södertörn University - Bachelor of Journalism & Multimedia,
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