Suzanne Goodman
Sydney,NSW
Summary
Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Pursuing a new professional challenge with a progressive company.
Overview
24
24
years of professional experience
Work History
National Marketing Manager
Macsim Pty Ltd
01.2015 - Current
- Launched innovative email marketing campaigns that led to higher open rates, click-through rates, and conversions than previous efforts.
- Enhanced customer engagement through the creation of compelling content and targeted messaging campaigns.
- Conducted thorough market research to identify new opportunities and gain competitive advantage.
- Managed trade show participation from booth design to event promotion, generating significant leads from each event attended.
- Oversaw company-wide rebranding initiatives, resulting in increased recognition and positive brand perception.
- Established clear KPIs for all marketing activities, enabling accurate performance evaluation and continuous improvement efforts.
- Led a high-performing marketing team to consistently exceed targets and deliver exceptional results.
- Managed successful product launches, ensuring timely delivery and widespread adoption in target markets.
- Streamlined marketing processes for improved efficiency and cost reduction.
- Collaborated with sales teams to develop integrated marketing approaches for lead generation and revenue growth.
- Developed strong relationships with key industry partners, fostering collaboration and driving business growth.
- Coordinated cross-functional teams for product development projects that resulted in successful market introductions.
- Increased brand awareness by implementing strategic marketing campaigns across multiple platforms.
- Collaborated with clients to optimize software functions.
- Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
- Utilized Adobe Creative Suite to produce professional marketing collateral.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Improved website visibility through development and implementation of SEO strategies.
- Wrote and distributed press releases to increase brand visibility.
Marketing Specialist
Macsim Pty Ltd
03.2010 - 12.2014
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Monitored social media questions and comments and appropriately responded.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Updated customer database and generated lists and counts for direct marketing projects.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
- Spearheaded successful rebranding efforts, aligning company messaging with target audience preferences.
- Coordinated trade show participation, maximizing company exposure at industry events.
- Onboarded new team members and coached personnel in marketing tasks.
- Created customized marketing materials to increase product awareness.
- Utilized specialized software to capture and process data.
- Wrote engaging and successful marketing, advertising, and website copy.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
Marketing Coordinator
Macsim Pty Ltd
03.2003 - 02.2010
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Planned and executed internal and external marketing events.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Tracked and reported on marketing campaign responses.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Boosted sales by designing and executing creative email marketing campaigns.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.
- Streamlined internal communication processes, resulting in more efficient project management.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Executed successful product launch campaigns, driving significant growth in market share within target segments.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Optimized email campaigns to increase open and click-through rates.
- Continually maintained and improved company's reputation and positive image in markets served.
- Improved website visibility through development and implementation of SEO strategies.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Coordinated with design and media teams to develop high-quality creative assets.
Retail Sales Assistant
Esprit Clothing
01.2000 - 02.2003
- Maintained clean, organized store environment for an inviting shopping experience for customers.
- Greeted customers and helped with product questions, selections, and purchases.
- Handled incoming phone calls professionally, addressing customer inquiries or directing them appropriately within the store.
- Built strong relationships with customers, resulting in repeat business and referrals.
- Participated in staff training sessions to enhance product knowledge and improve overall sales skills.
- Improved store appearance with effective merchandising and creative displays.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Helped customers complete purchases, locate items, and join reward programs.
- Increased sales by offering advice on purchases and promoting additional products.
- Balanced and organized cash register by handling cash, counting change, and storing coupons.
- Opened and closed store independently and prepared nightly bank drop for manager.
- Contributed to a positive work atmosphere by consistently demonstrating a professional attitude towards colleagues and customers alike.
- Boosted add-on sales through suggestive selling techniques and product recommendations.
- Processed shipments efficiently upon arrival to ensure timely stocking of new merchandise on the floor.
- Located merchandise across various stores to address customer needs.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Checked pricing, scanned items, applied discounts, and printed receipts to ring up customers.
- Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.
Education
Certificate IV - Graphic Design
Shillington College
Sydney12.2010
Certificate IV - Fashion Design
FBI Fashion College
Sydney, NSW12.2007
Bachelor of Commerce - Major in Marketing & E-Commerce
University of Wollongong
Wollongong, NSW04.2004
Skills
- Brand Development & Strategies
- Marketing Strategy Development
- Project & Campaign Management
- Creative Direction
- Promotional planning & events
- E-commerce strategy
- Team Collaboration
- MS Office Suite
- Adobe Creative Suite
- Social Media Platforms
Hobbies
Being an Australian I love the outdoors, from Mountain biking, skiing, hiking and running and love the lower zen mode of performing indoor reformer pilates and yoga to keep my body feeling strong.
Timeline
National Marketing Manager
Macsim Pty Ltd
01.2015 - Current
Marketing Specialist
Macsim Pty Ltd
03.2010 - 12.2014
Marketing Coordinator
Macsim Pty Ltd
03.2003 - 02.2010
Retail Sales Assistant
Esprit Clothing
01.2000 - 02.2003
Certificate IV - Graphic Design
Shillington College
Certificate IV - Fashion Design
FBI Fashion College
Bachelor of Commerce - Major in Marketing & E-Commerce
University of Wollongong
Similar Profiles
Mekondjo JohannesMekondjo Johannes
Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)
Mekondjo JohannesMekondjo Johannes
Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)
Cathrine FryCathrine Fry
Swim Teacher and Operations Manager at Kiramal Pty Ltd / Daltrla Pty LtdSwim Teacher and Operations Manager at Kiramal Pty Ltd / Daltrla Pty Ltd
Kieran HostyKieran Hosty
Senior Archaeologist and Heritage Advisor at Hosty Heritage and ArchaeologySenior Archaeologist and Heritage Advisor at Hosty Heritage and Archaeology
Tom RooneyTom Rooney
Data Analyst Intern at CoreDataData Analyst Intern at CoreData